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Bike Seat Cushion

Fail

The top 5 products take 79% of clicks, so Bike Seat Cushion is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£188K/yr236K searches / yr
90-day growth
+35.8%search demand this quarter
Competition
79%top-5 click share · 11 brands · 19 sellers

Flapen Score

Bike Seat Cushion against its category

The dotted line is the Sports & Outdoors average. Past it, Bike Seat Cushion is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Seat Cushion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Seat Cushion 236K times last year and spent an estimated £188K. The top 5 brands take 81% of clicks. Demand peaks in May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
+35.8%
Conversion, latest week
7.7%
Market size, estimated
£188Ka year
Peak month
May2.0× the quietest month
Top search term
bike seat cushion69K searches a year

02 · Price

A sale here is worth £10.38.

Listings sell for £10.38 on average, from £5.85 to £19.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £10.38 that is £10K to £13K a year per listing.

Average price
£10.38under the $15 to $100 sweet spot
Price range
£5.85–£19.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #6 within Cycling. It carries 3,375 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#6in Cycling
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,375per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bike Seat Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£56K£75K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

19

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

15%

  • Zacro38%
  • Byking18%
  • TIJAR12%
  • ronux7%
  • YOUNGDO6%
  • BraceUP5%
  • Open — no brand owns it (5 brands, 15%)

Demand

Bike Seat Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Bike Seat Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bike seat cushion69K/yr
  • bike seat cover36K/yr
  • gel seat cover for bike18K/yr
  • gel bike seat cover17K/yr
  • padded bike seat cover12K/yr
  • bicycle seat cushion11K/yr
  • gel saddle cover for bikes7K/yr
  • bike saddle cushion7K/yr
  • bike gel seat cover7K/yr
  • cycle seat cushion6K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Seat Cushion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.20

Doesn't even fit the seat

Unfortunately, it doesn't fit

Too small

Comfort-Overall10%+3.54

not very comfortable

Bought this for an exercise bike that was extremely uncomfortable

it moves around making it uncomfortable

Grip8%−0.08

keeps slipping off

In the end it slipped of while riding and was lost

little slippery

Value For Money7%+0.17

Not worth it

Good a bit overpriced

Drop the price

Hard Feel7%−0.04

A bit hard

the saddle was rock HARD

Not as soft as I expected

Love

Comfort-Overall35%+3.54

It is comfortable

Good for road bike and very comfy

Bike seat is very comfortable now

Size-Overall17%−0.20

True to size

Fit perfectly

Easy to fit

Quality-Overall10%+0.71

quality is also looking convincing

the cover is very high quality

Looks good quality

Cushion9%−0.08

Cushion comfort

Good seat cushion

deep firm cushioning

Value For Money8%+0.17

Worth it

Good for money

Excellent value

Return

1.9% Return rate 72% Fixable by listing

Size-Overall65%███▇▇▇

Doesn't even fit the seat

Unfortunately, it doesn't fit

Too small

Comfort-Overall12%▄▇▅█▇▆

not very comfortable

Bought this for an exercise bike that was extremely uncomfortable

it moves around making it uncomfortable

Cushion4%▅▃▆▇▅█

I'm not sure why this has such good reviews because this so called cushion feels just has hard as my bike seat

I spent ages looking for a good seat cushion cover

However not enough cushioning for me

Compatibility-Overall3%█▃▅▇▆█
Quality-Overall2%█▁▂▂▇▅

FAQ

Common Bike Seat Cushion questions

Answered from the same tracked data.