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Bike Seat Cushion

Fail

The top 5 products take 79% of clicks, so Bike Seat Cushion is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£188K/yr236K searches / yr
90-day growth
+35.8%search demand this quarter
Competition
79%top-5 click share · 11 brands · 19 sellers

Flapen Score

Bike Seat Cushion against its category

The dotted line is the Sports & Outdoors average. Past it, Bike Seat Cushion is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Seat Cushion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Seat Cushion 236K times last year and spent an estimated £188K. The top 5 brands take 81% of clicks. Demand peaks in May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
+35.8%
Conversion, latest week
7.7%
Market size, estimated
£188Ka year
Peak month
May2.0× the quietest month
Top search term
bike seat cushion69K searches a year

02 · Price

A sale here is worth £10.38.

Listings sell for £10.38 on average, from £5.85 to £19.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £10.38 that is £10K to £13K a year per listing.

Average price
£10.38under the $15 to $100 sweet spot
Price range
£5.85–£19.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #6 within Cycling. It carries 3,375 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#6in Cycling
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,375per listing
Listings tracked
13

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bike Seat Cushion products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£56K£75K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

19

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

15%

  • Zacro38%
  • Byking18%
  • TIJAR12%
  • ronux7%
  • YOUNGDO6%
  • BraceUP5%
  • Open — no brand owns it (5 brands, 15%)

Demand

Bike Seat Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Bike Seat Cushion search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bike seat cushion69K/yr
  • bike seat cover36K/yr
  • gel seat cover for bike18K/yr
  • gel bike seat cover17K/yr
  • padded bike seat cover12K/yr
  • bicycle seat cushion11K/yr
  • gel saddle cover for bikes7K/yr
  • bike saddle cushion7K/yr
  • bike gel seat cover7K/yr
  • cycle seat cushion6K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Seat Cushion

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Doesn't even fit the seat”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bike Seat Cushion questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data