bike mudguards
Worth a lookShows beatable incumbent ratings (4.2★), but soft demand (-24.0% this quarter) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.83–£30.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,487.51avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.50avg listing price — sweet spot $15–$100
Market size
Okay£117K£117K/yr · 485K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bike mudguards is a £117K/yr Amazon United Kingdom market (485K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
bike mudguards market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £144K–£173K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 93%
- Out of stock
- 0.6%
- Avg brand age
- 44 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
43
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
43%
Top 20: 80%
Open market
34%
- doorslay20%
- Ledeak17%
- RBRL10%
- Byking7%
- ePicsoa7%
- ZEFAL6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Top bike mudguards search terms
- bike mudguards71K/yr
- mud guards for mountain bike78K/yr
- mountain bike mudguards60K/yr
- mtb mudguards45K/yr
- mudguard mountain bike26K/yr
- mudguard23K/yr
- mud guards27K/yr
- bicycle mudguards16K/yr
- mtb mudguard12K/yr
- bike mud guards front and rear16K/yr
Top bike mudguards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Combo Pack)
doorslay£14.663.9★2 rev
Ledeak Bike Mudguard Set Portable Adjustable Road Mountain Bicycle Cycling Tires Front and Rear Mud Guard Fenders for MTB (Black)
Ledeak£7.934.0★4,423 rev
doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Single Pack (for rear wheels
doorslay£9.943.0★1 rev
Bike Mudguard Set Universal Front Rear Fenders for Mountain and Road Bikes
ePicsoa£8.414.2★1,272 rev
RBRL Bike Mudguard Set for Mountain Bike Bicycle Fender E-Bike Fender Adjustable Mudguard Universal Mud Guard for 24-29 inch Bikes
RBRL£17.624.5★1,102 rev
Newest
by launch datedoorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Combo Pack)
doorslay£14.662 rev
doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Single Pack (for rear wheels
doorslay£9.941 rev
Byking Bike Mudguards for 26-29 inch tyres Mountain Bike Gravel Bicycle Hybrid and E-Bike Fender Universal Mud Guard Adjustable Cycling Front and Rear Mudguard Set for Carrera and Boardman MTB.
Byking£12.4944 rev
Jingfarsky mudguard mountain bike road bike mud guards front and rear mtb accessories bike fenders mtb bicycle accessories parts dirt bi fenders mudguard mtb set for 26/27.5/29-inch MTB Black
Jingfarsky£8.9019 rev
RBRL Bike Mudguard Set for MTB & E-Bike Full Coverage Bicycle Fender Compatible with 27.5 / 29 Wheels up to 3.0 Durable Splash Guard Against Mud & Water Stable Tool-Free Installation
RBRL£29.87122 rev
Trending
90-day click momentumdoorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Single Pack (for rear wheels
doorslay£9.943.0★
doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Combo Pack)
doorslay£14.663.9★
RBRL Bike Mudguard Set for MTB & E-Bike Full Coverage Bicycle Fender Compatible with 27.5 / 29 Wheels up to 3.0 Durable Splash Guard Against Mud & Water Stable Tool-Free Installation
RBRL£29.874.6★
Byking Bike Mudguards for 26-29 inch tyres Mountain Bike Gravel Bicycle Hybrid and E-Bike Fender Universal Mud Guard Adjustable Cycling Front and Rear Mudguard Set for Carrera and Boardman MTB.
Byking£12.494.8★
FIFTY-FIFTY Mountain Bike Fender MTB Mudguard Front and Rear Compatible Fits 26 27.5 29 Plus Size and Fat Bike Wheel Sizes(Grey)
FIFTY-FIFTY£8.244.4★
What buyers say about bike mudguards
What buyers praise and complain about, mined from review topics.What buyers love
“They fit securely”
“They are of good quality build”
“Good value”
“exactly as advertised great”
“Easy to fit, great value”
“Easy to mount and useful”
“They are easy to fit - the front mudguard screws in”
“Perfect for the job and well adjustable for angles and closeness”
“Works well”
“Easy to fit keeps me clean and dry”
What buyers complain about
“Would fit a smaller bike”
“needs improvement”
“it broke easily”
“Broke the first time I rode the bike after install”
“doesn't include fittings”
“expensive for what it is”
“Instructions would have been useful”
“not compatible”
“Poor assembly instructions”
“I think there's a flaw in the design”
Top return reasons
Common questions
- Is bike mudguards profitable to sell on Amazon United Kingdom?
- The niche generates £117K/yr across 41 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bike mudguards niche?
- 23 brands and 43 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in bike mudguards?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.0%.
- When does demand for bike mudguards peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bike mudguards niche?
- Listings span £3.83–£30.46; the average listing price is £11.50 (sweet spot $15–$100). The average incumbent carries 1,488 reviews — the moat a new listing must climb.