Skip to content

Bike Mudguards

Bike Mudguards shows beatable incumbent ratings (4.2★), but soft demand (-24.0% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 27Growth 13Conversion 26Competition 70Returns 75Price range 58Avg price 46Brand share 75Review moat 50Quality gap 81
This niche Category average

Is Bike Mudguards profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bike Mudguards is a £117K/yr Amazon United Kingdom market (485K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.

Bike Mudguards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.0% over the last 90 days and 2.1% of searches end in a purchase.

£117K

revenue / yr

Units sold / yr15K
Search volume / yr-24.0%485K
Conversion rate2.1%
Avg price£11.50

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers23 · 43
Top-5 product click share43%
Open market40%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement93%
New entrants (1y)6· 1 succeeded
Avg rating4.2★
Avg reviews1,488

Top Bike Mudguards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

43

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

43%

Top 20: 80%

Open market

34%

  • doorslay20%
  • Ledeak17%
  • RBRL10%
  • Byking7%
  • ePicsoa7%
  • ZEFAL6%

Bike Mudguards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume485KCVR2.1%Products41Brands23Top 5 Brands60%OOS Rate0.6%Rating4.2★Reviews1,488Avg BSR#38
15K10KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Top Bike Mudguards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bike mudguards71K/yr
  • mud guards for mountain bike78K/yr
  • mountain bike mudguards60K/yr
  • mtb mudguards45K/yr
  • mudguard mountain bike26K/yr
  • mudguard23K/yr
  • mud guards27K/yr
  • bicycle mudguards16K/yr
  • mtb mudguard12K/yr
  • bike mud guards front and rear16K/yr

What reviews say buyers love and hate about Bike Mudguards

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Size-Overall24%

They fit securely

Quality-Overall23%

They are of good quality build

Value For Money13%

Good value

Advertised Vs Actual Product4%

exactly as advertised great

Ease Of Use4%

Easy to fit, great value

What buyers complain about

72% of reviews
Size-Overall17%

Would fit a smaller bike

Quality-Overall11%

needs improvement

Strength8%

it broke easily

Durability8%

Broke the first time I rode the bike after install

Mounting7%

doesn't include fittings

Bike Mudguards return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Compatibility-Overall
13%
3Defective Material/Parts
6%
4Functionality-Overall
4%
5Mounting
2%

Common Bike Mudguards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bike Mudguards 50/100 on Amazon United Kingdom — Worth a look. The niche generates £117K/yr across 41 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -24.0% over the last 90 days.
Search demand for Bike Mudguards on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 2.1× the quietest.