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Bike Mudguards

Maybe

The products selling today average only 4.2★. But demand is soft, at -24.0% this quarter, so Bike Mudguards is a Maybe.

Flapen Score
50
50 / 100
Ranks 386 of 792 Sports & Outdoors niches · on the category median
Market size
£117K/yr485K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
43%top-5 click share · 23 brands · 43 sellers

Flapen Score

Bike Mudguards against its category

The dotted line is the Sports & Outdoors average. Past it, Bike Mudguards is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Mudguards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Mudguards 485K times last year and spent an estimated £117K. The top 5 brands take 60% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 485K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
485K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
2.1%
Market size, estimated
£117Ka year
Peak month
September2.1× the quietest month
Top search term
bike mudguards71K searches a year

02 · Price

A sale here is worth £11.50.

Listings sell for £11.50 on average, from £3.83 to £30.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.50 that is £1K to £3K a year per listing.

Average price
£11.50under the $15 to $100 sweet spot
Price range
£3.83–£30.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #38 within Cycling. It carries 1,488 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
95%
Out of stock, average day
0.6%
Average rank
#38in Cycling
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,488per listing
Listings tracked
41

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bike Mudguards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

43

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

43%

Top 20: 80%

Open market

34%

  • doorslay20%
  • Ledeak17%
  • RBRL10%
  • Byking7%
  • ePicsoa7%
  • ZEFAL6%

Demand

Bike Mudguards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Bike Mudguards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bike mudguards71K/yr
  • mud guards for mountain bike78K/yr
  • mountain bike mudguards60K/yr
  • mtb mudguards45K/yr
  • mudguard mountain bike26K/yr
  • mudguard23K/yr
  • mud guards27K/yr
  • bicycle mudguards16K/yr
  • mtb mudguard12K/yr
  • bike mud guards front and rear16K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Mudguards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+1.38

Would fit a smaller bike

Way to small more for a child's bike

Poor FIT

Quality-Overall11%+1.84

needs improvement

arent good quality

Junk

Strength8%−0.17

it broke easily

not the most robust

Flimsy

Durability8%−0.13

Broke the first time I rode the bike after install

None durable

Doesn't last

Mounting7%−0.13

doesn't include fittings

some spots are missed just because of the mounting

The screws don't fit

Love

Size-Overall24%+1.38

They fit securely

Fit well

Easy to fit

Quality-Overall23%+1.84

They are of good quality build

Good well made

Excellent product

Value For Money13%

Good value

Worth it

Excellent value for money

Advertised Vs Actual Product4%+0.31

exactly as advertised great

It does exactly what it should

Just what I hoped

Ease Of Use4%

Easy to fit, great value

quick release for easy removal

easy to fit

Return

2.0% Return rate 66% Fixable by listing

Size-Overall59%▇█▇▇▇▇

Would fit a smaller bike

Way to small more for a child's bike

Poor FIT

Compatibility-Overall13%▅▅▆▇█▆

not compatible

Not compatible with some bikes

front is not compatible with Ridgeback dimension 24 despite claim of universal compatibility

Defective Material/Parts6%█▃▃▅▄▄
Functionality-Overall4%▃▃█▅▂▄
Mounting2%▅▂▃█▇▄

doesn't include fittings

some spots are missed just because of the mounting

The screws don't fit

FAQ

Common Bike Mudguards questions

Answered from the same tracked data.