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Bike Computer

Maybe

Products sell for $36.80 on average, inside the sweet spot. But buyers convert on only 2.4% of searches, so Bike Computer is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 792 Sports & Outdoors niches · +13 vs the category median of 50
Market size
£210K/yr241K searches / yr
90-day growth
+47.4%search demand this quarter
Competition
42%top-5 click share · 14 brands · 65 sellers

Flapen Score

Bike Computer against its category

The dotted line is the Sports & Outdoors average. Past it, Bike Computer is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Computer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Computer 241K times last year and spent an estimated £210K. The top 5 brands take 69% of clicks. Demand peaks in Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
+47.4%
Conversion, latest week
2.4%
Market size, estimated
£210Ka year
Peak month
August2.0× the quietest month
Top search term
bike computer66K searches a year

02 · Price

A sale here is worth £36.80.

Listings sell for £36.80 on average, from £4.85 to £166.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £36.80 that is £4K to £9K a year per listing.

Average price
£36.80inside the $15 to $100 sweet spot
Price range
£4.85–£166.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #30 within Sports Technology. It carries 824 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#30in Sports Technology
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
824per listing
Listings tracked
31

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bike Computer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

65

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

23%

  • CatEye21%
  • URAQT19%
  • CooSpo11%
  • iGPSPORT9%
  • GEOID9%
  • CYCPLUS9%

Demand

Bike Computer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Bike Computer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bike computer66K/yr
  • bike speedometer42K/yr
  • cycle computer26K/yr
  • cycling computers19K/yr
  • speedometer bikes12K/yr
  • bike gps12K/yr
  • bike speedometer wireless9K/yr
  • cycling computer9K/yr
  • bike computer gps7K/yr
  • bicycle speedometer9K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Computer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.26

Doesn't work

It only worked

while functionality is not as good

Software/Application8%−0.08

I cannot speak for the app

But most occasions one of two outcomes - the app froze while 'parsing'

Their app isn't great either

GPS6%+0.10

The in app navigation is not so great

a bit of a pain for navigation

so not great if using just as a map

Assembly/Installation6%−0.03

setting was tricky

it was impossible to install

very hard to set up

Quality-Overall5%+0.13

The device is terrible

Build quality feels a bit on the cheap side

This is very poor quality

Love

Value For Money24%+2.46

Worth the money

Good value for money

Good for the price

GPS11%+0.10

loving this bike gps and maps

Accuracy with GPS is very good, size great and really reliable

Great gps

Quality-Overall9%+0.13

no issues with build quality

it looks well made

Excellent product

Ease Of Use8%+0.22

Easy to use

easy to fit

easy to read

Efficiency6%+0.44

Works well and is accurate

Actually works well for the money

Works great

Return

1.9% Return rate 10% Fixable by listing

Functionality-Overall21%▇▄█▇▆▅

Doesn't work

It only worked

while functionality is not as good

Connectivity-Overall10%▁▄▆▂▄█
GPS9%▃▇▆█▄█

The in app navigation is not so great

a bit of a pain for navigation

so not great if using just as a map

Compatibility-Overall9%▅▅▄▃█▆
Size-Overall8%▆█▄▃▄▅

FAQ

Common Bike Computer questions

Answered from the same tracked data.