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Bike Computer

Bike Computer shows a sweet-spot price point ($36.80 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look
Market size 41Growth 67Conversion 30Competition 72Returns 77Price range 52Avg price 95Brand share 61Review moat 67Quality gap 80
This niche Category average

Is Bike Computer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bike Computer is a £210K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug. Verdict: Worth a look — 63/100.

Bike Computer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +47.4% over the last 90 days and 2.4% of searches end in a purchase.

£210K

revenue / yr

Units sold / yr6K
Search volume / yr+47.4%241K
Conversion rate2.4%
Avg price£36.80

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers14 · 65
Top-5 product click share42%
Open market31%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement90%
New entrants (1y)9· 4 succeeded
Avg rating4.2★
Avg reviews824

Top Bike Computer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

65

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

23%

  • CatEye21%
  • URAQT19%
  • CooSpo11%
  • iGPSPORT9%
  • GEOID9%
  • CYCPLUS9%

Bike Computer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume241KCVR2.4%Products31Brands14Top 5 Brands69%OOS Rate10.3%Rating4.2★Reviews824Avg BSR#30
9K7KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Top Bike Computer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bike computer66K/yr
  • bike speedometer42K/yr
  • cycle computer26K/yr
  • cycling computers19K/yr
  • speedometer bikes12K/yr
  • bike gps12K/yr
  • bike speedometer wireless9K/yr
  • cycling computer9K/yr
  • bike computer gps7K/yr
  • bicycle speedometer9K/yr

What reviews say buyers love and hate about Bike Computer

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Value For Money24%

Worth the money

GPS11%

loving this bike gps and maps

Quality-Overall9%

no issues with build quality

Ease Of Use8%

Easy to use

Efficiency6%

Works well and is accurate

What buyers complain about

56% of reviews
Functionality-Overall14%

Doesn't work

Software/Application8%

I cannot speak for the app

GPS6%

The in app navigation is not so great

Assembly/Installation6%

setting was tricky

Quality-Overall5%

The device is terrible

Bike Computer return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
21%
2Connectivity-Overall
10%
3GPS
9%
4Compatibility-Overall
9%
5Size-Overall
8%

Common Bike Computer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bike Computer 63/100 on Amazon United Kingdom — Worth a look. The niche generates £210K/yr across 31 tracked products. 4 of 9 products launched in the last 360 days are still selling. Search demand moved +47.4% over the last 90 days.
Search demand for Bike Computer on Amazon United Kingdom peaks in Aug, where the busiest month runs 2.0× the quietest.