bike computer
Worth a lookShows a sweet-spot price point ($36.80 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£36.80avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+47.4%90-day search growth — must beat 0% to launch
Review moat
Good823.84avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good£4.85–£166.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£210K£210K/yr · 241K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, bike computer is a £210K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug. Verdict: Worth a look — 63/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
bike computer market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £184K–£221K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 10.3%
- Avg brand age
- 39 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
65
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
23%
- CatEye21%
- URAQT19%
- CooSpo11%
- iGPSPORT9%
- GEOID9%
- CYCPLUS9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +47.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top bike computer search terms
- bike computer66K/yr
- bike speedometer42K/yr
- cycle computer26K/yr
- cycling computers19K/yr
- speedometer bikes12K/yr
- bike gps12K/yr
- bike speedometer wireless9K/yr
- cycling computer9K/yr
- bike computer gps7K/yr
- bicycle speedometer9K/yr
Top bike computer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
URAQT Bike Computer Universal Bicycle Speedometer Odometer 19 Functions IP65 Waterproof Cycling Computer with LED Backlight Display Touch Screen Automatic Start/Stop For Cycling
URAQT£6.404.0★1,880 rev
CAT EYE Velo Wireless Bike Computer (Velo Wireless)
CatEye£24.774.5★2,040 rev
CYCPLUS Wireless GPS Bike Computer G1 70g 2.0 Screen IPX6 Waterproof
CYCPLUS£22.374.4★3,926 rev
CatEye CC-PA100W Padrone - Black
CatEye£31.464.5★347 rev
Garmin Edge Explore 2 Easy to use GPS Bike/Cycling Computer eBike Compatability Maps and Navigation Additional Cycling Safety Features and more Black
Garmin£166.794.3★2,115 rev
Newest
by launch date
iGPSPORT BSC500 Bike Computer 3.3 Touchscreen MAP Voice Navigation E-Bike Mode Climb Training Fucntion
iGPSPORT£122.0545 rev
Wireless Bicycle Computer with Green Backlit LCD Display Speed Distance Timer IPX7 Waterproof 4.5 x 6.5cm 32g
OHFAMO£13.4830 rev
GEOID CC700 2.8 Color Screen Bike/Cycling Computer Wireless - Route Navigation with Re-Route Planing WiFi & Bluetooth Fast 5s GPS Positioning Free Indoor Training
GEOID£44.58271 rev
GEOID CC700 Pro 2.8 Color Touchscreen GPS Bike/Cycling Computer Map Navigation with Re-Route Planning WiFi Auto-Sync ANT+/Bluetooth Message Notification IPX7 Waterproof Free Indoor Training
GEOID£69.47312 rev
Bikevee Bike Speedometer GPS Bike Computer 2.4 Inch Wireless IPX7 Auto Start/Stop 28H Battery Road MTB - Black
Bikevee£21.00600 rev
Trending
90-day click momentumiGPSPORT BSC500 Bike Computer 3.3 Touchscreen MAP Voice Navigation E-Bike Mode Climb Training Fucntion
iGPSPORT£122.054.8★
Wireless Bicycle Computer with Green Backlit LCD Display Speed Distance Timer IPX7 Waterproof 4.5 x 6.5cm 32g
OHFAMO£13.483.3★
CAT EYE Velo Wireless Bike Computer (Velo Wireless)
CatEye£24.774.5★
GEOID CC700 2.8 Color Screen Bike/Cycling Computer Wireless - Route Navigation with Re-Route Planing WiFi & Bluetooth Fast 5s GPS Positioning Free Indoor Training
GEOID£44.584.3★
GEOID CC700 Pro 2.8 Color Touchscreen GPS Bike/Cycling Computer Map Navigation with Re-Route Planning WiFi Auto-Sync ANT+/Bluetooth Message Notification IPX7 Waterproof Free Indoor Training
GEOID£69.474.2★
What buyers say about bike computer
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the money”
“loving this bike gps and maps”
“no issues with build quality”
“Easy to use”
“Works well and is accurate”
“Does what it says”
“Does 99% of what Garmin provide with much longer battery life”
“Clear display”
“The size is good”
“Easy to install”
What buyers complain about
“Doesn't work”
“I cannot speak for the app”
“The in app navigation is not so great”
“setting was tricky”
“The device is terrible”
“accuracy is not the best”
“Very bad instructions, explanations”
“then sadly broke pretty quickly”
“A bit complicated for me”
“Making false claims”
Top return reasons
Common questions
- Is bike computer profitable to sell on Amazon United Kingdom?
- The niche generates £210K/yr across 31 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +47.4%. Flapen's verdict: Worth a look (63/100).
- How competitive is the bike computer niche?
- 14 brands and 65 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in bike computer?
- Top complaints mined from reviews: Functionality-Overall, Software/Application, GPS. The return rate is 1.9%.
- When does demand for bike computer peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the bike computer niche?
- Listings span £4.85–£166.79; the average listing price is £36.80 (sweet spot $15–$100). The average incumbent carries 824 reviews — the moat a new listing must climb.