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Bike Cleaning Kit

Fail

Demand is soft, at -2.8% this quarter, so Bike Cleaning Kit is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£123K/yr139K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
62%top-5 click share · 10 brands · 40 sellers

Flapen Score

Bike Cleaning Kit against its category

The dotted line is the Sports & Outdoors average. Past it, Bike Cleaning Kit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Cleaning Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Cleaning Kit 139K times last year and spent an estimated £123K. The top 5 brands take 86% of clicks. Demand peaks in May–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
4.0%
Market size, estimated
£123Ka year
Peak month
May3.0× the quietest month
Top search term
bike cleaning kit75K searches a year

02 · Price

A sale here is worth £22.09.

Listings sell for £22.09 on average, from £7.61 to £68.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £22.09 that is £2K to £6K a year per listing.

Average price
£22.09inside the $15 to $100 sweet spot
Price range
£7.61–£68.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #47 within Cycling. It carries 2,051 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#47in Cycling
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,051per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bike Cleaning Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£49K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

40

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

9%

  • Muc-Off40%
  • WELDTITE17%
  • YIMAX13%
  • Peaty's10%
  • WEIDMAX6%
  • Oumers5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Bike Cleaning Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Bike Cleaning Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bike cleaning kit75K/yr
  • bicycle cleaning kit11K/yr
  • bike cleaning10K/yr
  • mtb cleaning kit8K/yr
  • mountain bike cleaning kit8K/yr
  • bike cleaner kit6K/yr
  • muc off bike cleaner kit5K/yr
  • muc off cleaning kit4K/yr
  • muc off kit4K/yr
  • bike cleaners4K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Cleaning Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.11

poor quality brushes

the rest of the kit is mediocre

Not the quality I expected

Rusts/Corrodes8%−0.02

rust came off after following instructions

road dirt it seems to let the water create surface rust on the chain

Size-Overall4%

The bottle was bigger than expected

I don't think it will all fit in

Thickness4%+0.10

This is very thin

The oil is fairly thin

Ease Of Use4%+0.48

It might take a couple of tries

Love

Ease Of Cleaning33%+3.51

Cleans well

Great cleaner

PERFECT CLEANING KIT

Quality-Overall19%−0.11

Good selection of tools at a good price

Quality product

Quality of all elements of this kit appear absolutely exceptional

Value For Money14%−0.01

Value for money

Good for the price

Great value for money

Advertised Vs Actual Product12%+0.20

Does what it says

As expected

Exactly what I ordered

Ease Of Use6%+0.48

Easy to use

The chain oil is easy to apply and keeps everything running silent and smooth

Easy to use and gives a good protection to the bike, like new

Return

0.3% Return rate 19% Fixable by listing

Defective Material/Parts23%▁▃▃▇█▃
Size-Overall13%▁▆▄▁▁█

The bottle was bigger than expected

I don't think it will all fit in

Leak-Proof11%▁▄█▁▃▄

after spending ages figuring out how to put it together it just ends up leaking anyway

Functionality-Overall11%▁█▁▁▄█
Quality-Overall9%█▂▂▃▁▁

poor quality brushes

the rest of the kit is mediocre

Not the quality I expected

FAQ

Common Bike Cleaning Kit questions

Answered from the same tracked data.