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Bike Chain

Fail

Prices span $5.02–$13.67, mostly outside the sweet spot, so Bike Chain is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£127K/yr218K searches / yr
90-day growth
+17.5%search demand this quarter
Competition
67%top-5 click share · 17 brands · 54 sellers

Flapen Score

Bike Chain against its category

The dotted line is the Sports & Outdoors average. Past it, Bike Chain is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Chain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Chain 218K times last year and spent an estimated £127K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+17.5%
Conversion, latest week
6.6%
Market size, estimated
£127Ka year
Peak month
May2.1× the quietest month
Top search term
bike chain120K searches a year

02 · Price

A sale here is worth £8.88.

Listings sell for £8.88 on average, from £5.02 to £13.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.88 that is £7K to £9K a year per listing.

Average price
£8.88under the $15 to $100 sweet spot
Price range
£5.02–£13.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #32 within Cycling. It carries 2,130 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#32in Cycling
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,130per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bike Chain products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

54

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

24%

  • SHIMANO30%
  • ERTYUI19%
  • Hejo9%
  • KMC9%
  • KihhonTech7%
  • GRIFEMA3%

Demand

Bike Chain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.1×

Search terms

Top Bike Chain search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bike chain120K/yr
  • 8 speed chain18K/yr
  • bicycle chain18K/yr
  • mountain bike chain15K/yr
  • 7 speed chain10K/yr
  • mtb chain9K/yr
  • bike chains5K/yr
  • shimano chain5K/yr
  • cycle chain4K/yr
  • shimano 8 speed chain4K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Chain

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Durability”
0.9%of orders come back
“Broke after a month”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bike Chain questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data