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Bike Chain

Fail

Prices span $5.02–$13.67, mostly outside the sweet spot, so Bike Chain is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£127K/yr218K searches / yr
90-day growth
+17.5%search demand this quarter
Competition
67%top-5 click share · 17 brands · 54 sellers

Flapen Score

Bike Chain against its category

The dotted line is the Sports & Outdoors average. Past it, Bike Chain is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Chain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Chain 218K times last year and spent an estimated £127K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+17.5%
Conversion, latest week
6.6%
Market size, estimated
£127Ka year
Peak month
May2.1× the quietest month
Top search term
bike chain120K searches a year

02 · Price

A sale here is worth £8.88.

Listings sell for £8.88 on average, from £5.02 to £13.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.88 that is £7K to £9K a year per listing.

Average price
£8.88under the $15 to $100 sweet spot
Price range
£5.02–£13.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #32 within Cycling. It carries 2,130 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#32in Cycling
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,130per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bike Chain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

54

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

24%

  • SHIMANO30%
  • ERTYUI19%
  • Hejo9%
  • KMC9%
  • KihhonTech7%
  • GRIFEMA3%

Demand

Bike Chain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.1×

Search terms

Top Bike Chain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bike chain120K/yr
  • 8 speed chain18K/yr
  • bicycle chain18K/yr
  • mountain bike chain15K/yr
  • 7 speed chain10K/yr
  • mtb chain9K/yr
  • bike chains5K/yr
  • shimano chain5K/yr
  • cycle chain4K/yr
  • shimano 8 speed chain4K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Chain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.23

Broke after a month

Broken

Totally crap broke in 3 days

Quality-Overall14%+0.21

Lock is jammed won't open very bad quality

Bad quality

Rubbish

Size-Overall11%−0.02

Doesnt fit

Bit small

Storage bag needs to be a bit bigger

Locking Mechanism8%+0.80

harder to open the lock

Lock is stuck

Lock broke

Ease Of Use6%−0.03

Unable to use it

impossible to put on

horrible to remove

Love

Quality-Overall22%+0.21

Excellent product

Excellent quality set

The tools are of good quality and reasonably priced

Value For Money21%+2.26

Good Value

Excellent value

Great deal

Locking Mechanism12%+0.80

Strong secure bicycle lock

Nice bike lock

Good lock to use

Ease Of Use7%−0.03

Easy to use

The kit is simple

other tools was handy

Size-Overall6%−0.02

Great fit

easy to fit

Easy to fit to the bike

Return

0.9% Return rate 40% Fixable by listing

Size-Overall34%▃▆▅▆▇█

Doesnt fit

Bit small

Storage bag needs to be a bit bigger

Compatibility-Overall8%▁▁▇▄▇█

Useless, 11 links too long and not compatible with the tool suppied

not fit for purpose

Quality-Overall8%▅▁▅█▅▁

Lock is jammed won't open very bad quality

Bad quality

Rubbish

Functionality-Overall7%█▄▅▃▄▃
Weight Heavy6%▇▁▆█▄█

FAQ

Common Bike Chain questions

Answered from the same tracked data.