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Beach Games

Maybe

Search demand grew +393.8% this quarter. But the top 5 brands take 100% of clicks, so Beach Games is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 46% of 792 Sports & Outdoors niches · +1 vs the category median of 50
Market size
£79K/yr135K searches / yr
90-day growth
+393.8%search demand this quarter
Competition
96%top-5 click share · 5 brands · 46 sellers

Flapen Score

Beach Games against its category

The dotted line is the Sports & Outdoors average. Past it, Beach Games is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beach Games 135K times last year and spent an estimated £79K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +393.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+393.8%
Conversion, latest week
3.5%
Market size, estimated
£79Ka year
Peak month
July21.4× the quietest month
Top search term
beach games87K searches a year

02 · Price

A sale here is worth £16.67.

Listings sell for £16.67 on average, from £2.51 to £33.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £16.67 that is £4K to £8K a year per listing.

Average price
£16.67inside the $15 to $100 sweet spot
Price range
£2.51–£33.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #53 within Badminton. It carries 1,494 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#53in Badminton
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,494per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Beach Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Intex71%
  • NZQXJXZ13%
  • Toyrific6%
  • Waboba6%
  • Morcheiong5%
  • Open — no brand owns it (0%)

Demand

Beach Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 21.4×

Search terms

Top Beach Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beach games87K/yr
  • beach games for families16K/yr
  • beach games for kids13K/yr
  • beach games for adults12K/yr
  • beach game8K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.20

Bad quality - burst on first use

Poor quality game

During construction it was apparent that the quality of the fake board was poor

Durability25%−0.23

Broke in the first use

Bad quality - burst on first use

Size-Overall17%+0.46

Its huge

Its slightly bigger than I expected

Love

Value For Money24%+1.95

it is good value fun

Good value

Very good value

Fun/Entertainment Experience20%+1.46

Good fun

This cornhole game has been so much fun with the family

Good little play set

Quality-Overall15%−0.20

Good quality product

Quality feels good not cheap that will pop straight away

Good qquality

Durability7%−0.23

It is incredible how durable this thing is

overall it has held up well so far

the items seem to last well

Weight Light5%−0.06

Good fun tho very lightweight

Its lightweight, easy to set up, and great quality

Return

0.3% Return rate 19% Fixable by listing

Quality-Overall25%▁▁▁▁▆█

Bad quality - burst on first use

Poor quality game

During construction it was apparent that the quality of the fake board was poor

Size-Overall16%██▁▁▂▁

Its huge

Its slightly bigger than I expected

Defective Material/Parts11%▁▁▁▁▆█
Value For Money8%▁▁▁▁█▄
Weight Heavy5%▁▁▁█▁▂

FAQ

Common Beach Games questions

Answered from the same tracked data.