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Beach Games

Maybe

Search demand grew +393.8% this quarter. But the top 5 brands take 100% of clicks, so Beach Games is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 46% of 792 Sports & Outdoors niches · +1 vs the category median of 50
Market size
£79K/yr135K searches / yr
90-day growth
+393.8%search demand this quarter
Competition
96%top-5 click share · 5 brands · 46 sellers

Flapen Score

Beach Games against its category

The dotted line is the Sports & Outdoors average. Past it, Beach Games is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beach Games 135K times last year and spent an estimated £79K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +393.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+393.8%
Conversion, latest week
3.5%
Market size, estimated
£79Ka year
Peak month
July21.4× the quietest month
Top search term
beach games87K searches a year

02 · Price

A sale here is worth £16.67.

Listings sell for £16.67 on average, from £2.51 to £33.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £16.67 that is £4K to £8K a year per listing.

Average price
£16.67inside the $15 to $100 sweet spot
Price range
£2.51–£33.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #53 within Badminton. It carries 1,494 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#53in Badminton
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,494per listing
Listings tracked
6

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Beach Games products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

46

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • Intex71%
  • NZQXJXZ13%
  • Toyrific6%
  • Waboba6%
  • Morcheiong5%
  • Open — no brand owns it (0%)

Demand

Beach Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 21.4×

Search terms

Top Beach Games search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beach games87K/yr
  • beach games for families16K/yr
  • beach games for kids13K/yr
  • beach games for adults12K/yr
  • beach game8K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Games

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
33%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Bad quality - burst on first use”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Beach Games questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data