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Battle Ropes

Fail

The top 5 products take 100% of clicks, so Battle Ropes is a Fail.

Flapen Score
32
32 / 100
Ranks 773 of 792 Sports & Outdoors niches · −18 vs the category median of 50
Market size
£121K/yr151K searches / yr
90-day growth
-40.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

Battle Ropes against its category

The dotted line is the Sports & Outdoors average. Past it, Battle Ropes is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battle Ropes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Battle Ropes 151K times last year and spent an estimated £121K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 32 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-40.0%
Conversion, latest week
4.1%
Market size, estimated
£121Ka year
Peak month
January4.6× the quietest month
Top search term
battle ropes56K searches a year

02 · Price

A sale here is worth £19.50.

Listings sell for £19.50 on average, from £9.29 to £27.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £19.50 that is £5K to £10K a year per listing.

Average price
£19.50inside the $15 to $100 sweet spot
Price range
£9.29–£27.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #6 within Fitness. It carries 2,277 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
12.1%
Average rank
#6in Fitness
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,277per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Battle Ropes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£72K£96K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Paleclouds80%
  • Amazon Basics12%
  • KOMODO5%
  • Audasi4%

Demand

Battle Ropes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.6×

Search terms

Top Battle Ropes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • battle ropes56K/yr
  • ropeless battle ropes35K/yr
  • battle ropes for home workout24K/yr
  • battle rope12K/yr
  • air ropes6K/yr
  • cordless battle ropes8K/yr
  • air ropes ropeless battle ropes6K/yr
  • exercise rope4K/yr

Reviews and returns

What reviews say buyers love and hate about Battle Ropes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy10%−0.03

They're not as heavy as I'd like

is heavier than it looks

They are quite weighty

Functionality-Overall7%−0.11

Gimmick that doesnt work

Adjustability/Rotatability/Reclining5%−0.03

These have no adjustment

Black version not adjustable

The weight isn't adjustable

Pain Relief-Overall4%+0.14

You really feel the burn in the arms

Ease Of Use3%

I just couldn't get on with them at all

they do take a bit of getting used to

Love

Quality-Overall19%+0.84

consistent in the quality

They feel of good quality

They are well made

Exercise/Sports Suitability13%+0.61

Excellent workout

An interesting way to workout

useful addition to my exercises

Ease Of Use8%

Easy to use

just as easy to move

they are interesting to use

Grip7%+0.33

Really good grip, feel really sturdy and good quality

- The grip is comfortable and secure

easy to grip

Value For Money7%+0.78

Great value for money

Good value

well worth the money

Return

0.4% Return rate 0% Fixable by listing

Weight Heavy20%▁▁█▁▇▁

They're not as heavy as I'd like

is heavier than it looks

They are quite weighty

Weight Light10%▁▁█▁▂▁
Pain Relief-Overall10%▁▁▁█▁▁

You really feel the burn in the arms

Stitch/Finish/Polish7%▁▁▁█▁▁
Quality-Overall7%▁▁▁▁█▁

FAQ

Common Battle Ropes questions

Answered from the same tracked data.