barbell pad
Skip itSoft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Great£4.62–£69.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good£12.59avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,584.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay£177K£177K/yr · 200K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, barbell pad is a £177K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
barbell pad market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £126K–£157K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 77%
- Out of stock
- 4.0%
- Avg brand age
- 48 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
32
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
24%
- Amonax36%
- NEALFIT14%
- DMoose Fitness7%
- Peak Supps7%
- Beast Gear6%
- Urban Fitness5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Top barbell pad search terms
- barbell pad92K/yr
- hip thrust pad62K/yr
- squat pad12K/yr
- bar pad6K/yr
- barbell squat pad5K/yr
- barbell pad hip thrust5K/yr
- gym bar pad5K/yr
- weight bar foam cover3K/yr
- bar bell padding3K/yr
- gym pad3K/yr
Top barbell pad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amonax Barbell Squat Pad Extra Thick Foam Padding for Neck & Shoulder
Amonax£9.374.6★6,268 rev
NEALFIT Barbell Pad Squat Pad for SquatsSquat Bar PadGreat for Weightlifting Lunges and Hip ThrustsFoam Sponge PadFit Standard and Olympic Bars Perfectly (Black)
NEALFIT£8.804.8★6,487 rev
Beast Gear Barbell Pad - Heavy Duty Weightlifting Squat and Hip Thrust Pads with Secure Hook & Loop Fastener - Cushioned Foam Protection for Weighted Bar
Beast Gear£9.794.5★4,143 rev
Urban Fitness Barbell Squat Pad High Density Foam for Comfort & Neck Protection Non Slip Shoulder Padding for Training Support Black
Urban Fitness£6.664.3★17 rev
DMoose Fitness Barbell Pad - Non-Slip EVA Foam Squat Pad with Safety Straps for Hip Thrusts Squats & Lunges - Relieves Neck Shoulder & Back Pressure for Standard & Olympic Bars
DMoose Fitness£9.084.5★533 rev
Newest
by launch date
SUNNYNEST Barbell Squat Pad & Hip Thrust Pad Thick 1.3in High-Density Foam Olympic Barbell Cover Anti-Slip & Waterproof Comfortable Cushion for Hips Neck & Shoulders Ideal for Squats (Black)
SUNNYNEST£4.624 rev
Adanis Barbell Pad for Squats & Hip Thrusts Thick Foam Neck & Shoulder Support Cushion Non-Slip Grip Fits Standard & Narrow Olympic Bars Weightlifting Lunges & Glute Training 43.5x9cm
Adanis£9.5535 rev
WARMOUNTS Hip Thrust Bench 700LB Load Capacity Multi-Functional Glute Box for Strength Training Portable Glute Machine with Handle for Home Gym Workout
Warmounts£69.0738 rev
Flintronic Barbell Squat Pad Olympic Bar Cover for Hip Thrusts Squats Weight Lifting Provides Cushion to Hip Neck Shoulder
flintronic£5.9082 rev
Urban Fitness Barbell Squat Pad High Density Foam for Comfort & Neck Protection Non Slip Shoulder Padding for Training Support Black
Urban Fitness£6.6617 rev
Trending
90-day click momentumSUNNYNEST Barbell Squat Pad & Hip Thrust Pad Thick 1.3in High-Density Foam Olympic Barbell Cover Anti-Slip & Waterproof Comfortable Cushion for Hips Neck & Shoulders Ideal for Squats (Black)
SUNNYNEST£4.625.0★
DMoose Fitness Barbell Pad - Non-Slip EVA Foam Squat Pad with Safety Straps for Hip Thrusts Squats & Lunges - Relieves Neck Shoulder & Back Pressure for Standard & Olympic Bars
DMoose Fitness£9.084.5★
WARMOUNTS Hip Thrust Bench 700LB Load Capacity Multi-Functional Glute Box for Strength Training Portable Glute Machine with Handle for Home Gym Workout
Warmounts£69.074.6★
Adanis Barbell Pad for Squats & Hip Thrusts Thick Foam Neck & Shoulder Support Cushion Non-Slip Grip Fits Standard & Narrow Olympic Bars Weightlifting Lunges & Glute Training 43.5x9cm
Adanis£9.554.9★
NEALFIT Barbell Pad Squat Pad for SquatsSquat Bar PadGreat for Weightlifting Lunges and Hip ThrustsFoam Sponge PadFit Standard and Olympic Bars Perfectly (Black)
NEALFIT£8.804.8★
What buyers say about barbell pad
What buyers praise and complain about, mined from review topics.What buyers love
“very comfy”
“These are well made”
“Does what it should”
“Its OK - thicker than usual pads”
“Best gym equipment”
“is very easy to use”
“Decent size”
“Soft”
“It does the basic job of providing some cushioning between the barbell and my hips, which definitely helps reduce discomfort compared to using a bare bar”
“easy to install”
What buyers complain about
“Bulk makes it hard to set up”
“Poor quality”
“A bit too thin”
“its not and its a bit pricey for what it is”
“Normally the smaller pads you find in the gym start to hurt when I get up to 70-80kg”
“Stitching fraying after some use”
“which limits how comfortable it feels for longer sessions”
Top return reasons
Common questions
- Is barbell pad profitable to sell on Amazon United Kingdom?
- The niche generates £177K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the barbell pad niche?
- 15 brands and 32 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in barbell pad?
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Thickness. The return rate is 0.6%.
- When does demand for barbell pad peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the barbell pad niche?
- Listings span £4.62–£69.07; the average listing price is £12.59 (sweet spot $15–$100). The average incumbent carries 2,584 reviews — the moat a new listing must climb.