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Barbell Pad

Fail

Demand is soft, at -28.7% this quarter, so Barbell Pad is a Fail.

Flapen Score
48
48 / 100
Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 50
Market size
£177K/yr200K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
57%top-5 click share · 15 brands · 32 sellers

Flapen Score

Barbell Pad against its category

The dotted line is the Sports & Outdoors average. Past it, Barbell Pad is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbell Pad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barbell Pad 200K times last year and spent an estimated £177K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
7.0%
Market size, estimated
£177Ka year
Peak month
February1.7× the quietest month
Top search term
barbell pad92K searches a year

02 · Price

A sale here is worth £12.59.

Listings sell for £12.59 on average, from £4.62 to £69.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.59 that is £3K to £6K a year per listing.

Average price
£12.59under the $15 to $100 sweet spot
Price range
£4.62–£69.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #27 within Fitness. It carries 2,584 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
77%
Out of stock, average day
4.0%
Average rank
#27in Fitness
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,584per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Barbell Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£35K£53K£71K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

32

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

24%

  • Amonax36%
  • NEALFIT14%
  • DMoose Fitness7%
  • Peak Supps7%
  • Beast Gear6%
  • Urban Fitness5%

Demand

Barbell Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Barbell Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbell pad92K/yr
  • hip thrust pad62K/yr
  • squat pad12K/yr
  • bar pad6K/yr
  • barbell squat pad5K/yr
  • barbell pad hip thrust5K/yr
  • gym bar pad5K/yr
  • weight bar foam cover3K/yr
  • bar bell padding3K/yr
  • gym pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Barbell Pad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation14%−0.08

Bulk makes it hard to set up

Quality-Overall14%+0.63

Poor quality

Thickness10%−0.05

A bit too thin

returned as padding was not as thick as I would like

the thickness isnt quite as substantial as I would like when lifting heavier weights

Value For Money7%−0.03

its not and its a bit pricey for what it is

Pain Relief-Overall7%+0.28

Normally the smaller pads you find in the gym start to hurt when I get up to 70-80kg

Love

Comfort-Overall17%+0.43

very comfy

Very comfortable hip thrust bench

Comfortable to use

Quality-Overall15%+0.63

These are well made

Good quality

Well made

Advertised Vs Actual Product11%+1.55

Does what it should

Exactly what you'd expect

As described,good quality

Thickness10%−0.05

Its OK - thicker than usual pads

Nice and thick, just how I like them

Thick padding

Exercise/Sports Suitability10%+1.43

Best gym equipment

Great for when am squatting

Just what I needed for the gym, comfortable, great thickness to avoid the bar digging into my hips

Return

0.6% Return rate 45% Fixable by listing

Size-Overall36%▅▄▄▃▅█
Quality-Overall13%▁▇█▇▇▆

Poor quality

Thickness7%▁▂█▂▄▁

A bit too thin

returned as padding was not as thick as I would like

the thickness isnt quite as substantial as I would like when lifting heavier weights

Functionality-Overall6%█▄▁▄▄▁
Stitch/Finish/Polish5%█▃▁█▁▁

Stitching fraying after some use

FAQ

Common Barbell Pad questions

Answered from the same tracked data.