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Barbell Pad

Fail

Demand is soft, at -28.7% this quarter, so Barbell Pad is a Fail.

Flapen Score
48
48 / 100
Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 50
Market size
£177K/yr200K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
57%top-5 click share · 15 brands · 32 sellers

Flapen Score

Barbell Pad against its category

The dotted line is the Sports & Outdoors average. Past it, Barbell Pad is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbell Pad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barbell Pad 200K times last year and spent an estimated £177K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
7.0%
Market size, estimated
£177Ka year
Peak month
February1.7× the quietest month
Top search term
barbell pad92K searches a year

02 · Price

A sale here is worth £12.59.

Listings sell for £12.59 on average, from £4.62 to £69.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.59 that is £3K to £6K a year per listing.

Average price
£12.59under the $15 to $100 sweet spot
Price range
£4.62–£69.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #27 within Fitness. It carries 2,584 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
77%
Out of stock, average day
4.0%
Average rank
#27in Fitness
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,584per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Barbell Pad products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£35K£53K£71K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

32

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 97%

Open market

24%

  • Amonax36%
  • NEALFIT14%
  • DMoose Fitness7%
  • Peak Supps7%
  • Beast Gear6%
  • Urban Fitness5%

Demand

Barbell Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Barbell Pad search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • barbell pad92K/yr
  • hip thrust pad62K/yr
  • squat pad12K/yr
  • bar pad6K/yr
  • barbell squat pad5K/yr
  • barbell pad hip thrust5K/yr
  • gym bar pad5K/yr
  • weight bar foam cover3K/yr
  • bar bell padding3K/yr
  • gym pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Barbell Pad

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Assembly/Installation”
0.6%of orders come back
“Bulk makes it hard to set up”
A buyer, on “Assembly/Installation”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Barbell Pad questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data