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Ballet Barre

Fail

Shoppers spend only $49K a year here, so Ballet Barre is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£49K/yr61K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
55%top-5 click share · 19 brands · 26 sellers

Flapen Score

Ballet Barre against its category

The dotted line is the Sports & Outdoors average. Past it, Ballet Barre is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ballet Barre market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ballet Barre 61K times last year and spent an estimated £49K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
1.4%
Market size, estimated
£49Ka year
Peak month
December2.4× the quietest month
Top search term
ballet barre24K searches a year

02 · Price

A sale here is worth £56.38.

Listings sell for £56.38 on average, from £5.27 to £139.25. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £56.38 that is £0 to £6K a year per listing.

Average price
£56.38inside the $15 to $100 sweet spot
Price range
£5.27–£139.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #92 within Ballet & Dancing. It carries 284 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
77%
Out of stock, average day
14.5%
Average rank
#92in Ballet & Dancing
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
284per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ballet Barre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

26

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

28%

  • ODOXIA30%
  • Cannons UK18%
  • NBYTLT7%
  • LIROPAU7%
  • Artan Balance6%
  • GYMAX4%

Demand

Ballet Barre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Ballet Barre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ballet barre24K/yr
  • ballet bar17K/yr
  • ballet barre for home8K/yr
  • ballet barres6K/yr
  • barre6K/yr

Reviews and returns

What reviews say buyers love and hate about Ballet Barre

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Mounting14%−0.17

Exceptionally difficult to mount on the wall requiring multiple trips to a hardware shop to buy everything needed

We couldn't fully use the barre yet as one of the screws doesn't tighten

Size-Overall12%−0.12

Huge

Too tight

a little big

Quality-Overall11%−0.06

Bad quality

Quality very average

Stretchability/Expandability/Elasticity10%−0.11

Elastic is too tight

Shrinks- which makes the elastic tighter round the ankle area

Assembly/Installation6%+0.24

It was a bit hard to assemble

Fiddly to put up

Love

Quality-Overall23%−0.06

Good quality bar

Good quality

What I appreciate most is how reliable

Exercise/Sports Suitability19%+1.86

bought them for pilates they were very useful

Perfect Pilates Socks

Love this really helps with workouts at home good quality

Comfort-Overall7%+0.32

Really comfortable

Comfortable and a good grip for Reformer Pilates

Comfortable to wear and look good

Size-Overall6%−0.12

Lovely fit

they are quite snug

A good size although a fraction smaller than what I need

Value For Money5%+0.51

Very good value for money

Excellent value for money

offers great value

Return

0.8% Return rate 56% Fixable by listing

Size-Overall35%█▆██▇▃

Huge

Too tight

a little big

Quality-Overall10%▁▃▄▂▇█

Bad quality

Quality very average

Gap/Hole8%▁█▁▄▄▄

Holes in them after 1 wear

Length6%▁▁▁▄▄█
Feet Fit5%▇▃▁█▁▁

FAQ

Common Ballet Barre questions

Answered from the same tracked data.