Badminton Racket
FailThe top 5 brands take 97% of clicks, so Badminton Racket is a Fail.
- Flapen Score
- 47 / 100Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 5047
- Market size
- £649K/yr944K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 38 sellers
Flapen Score
Badminton Racket against its category
The dotted line is the Sports & Outdoors average. Past it, Badminton Racket is stronger. Inside it, weaker.
Market
The Badminton Racket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Badminton Racket 944K times last year and spent an estimated £649K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 944K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £649K a year.
- Searches, last 12 months
- 944K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £649Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- badminton racket521K searches a year
02 · Price
A sale here is worth £20.96.
Listings sell for £20.96 on average, from £6.31 to £29.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £20.96 that is £31K to £42K a year per listing.
- Average price
- £20.96inside the $15 to $100 sweet spot
- Price range
- £6.31–£29.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £31K–£42K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #30 within Badminton. It carries 3,602 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 4.7%
- Average rank
- #30in Badminton
- Average rating
- 4.00 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,602per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Badminton Racket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
YONEX Astrox Lite 27i Graphite Strung Badminton Racket with Full Racket Cover (Blue) | For Intermediate Players | 77 grams | Maximum String Tension - 30lbs
- Price
- £28.50
- Rating
- 4.3/5
- Reviews
- 3,889
- Age
- 4y ago

Yonex GR 303 Combo Badminton Racquet with Full Cover Set of 2 (Black)
- Price
- £27.23
- Rating
- 4.4/5
- Reviews
- 2,455
- Age
- 7y ago

Yonex Nanoray Light 18i Graphite Badminton Racquet with free Full Cover (77 grams 30 lbs Tension Black)
- Price
- £29.20
- Rating
- 4.4/5
- Reviews
- 21,103
- Age
- 8y ago

Hillington Badminton Set with Net for 4 Players - All-Weather Badminton Racket Set with 4 Rackets 3 Shuttlecocks Poles & Anchors and Carry Bag - Easy Setup Portable Badminton Net for Garden & Beach
- Price
- £16.05
- Rating
- 3.6/5
- Reviews
- 179
- Age
- 12y ago

Crystals Badminton Racket Set for 2-4 Players | Includes Racquets Shuttlecocks & Carry Bag | Fun Game for Adults | Perfect for Garden Beach & Outdoor Sports (Twin Players Badminton Set)
- Price
- £6.31
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 1y ago
Trending
90-day click momentum
Wilson Tour 30 Badminton Racket
- Price
- £15.05
- Rating
- 3.0/5
- Reviews
- 13
- Age
- 1y ago

Hillington Badminton Set with Net for 4 Players - All-Weather Badminton Racket Set with 4 Rackets 3 Shuttlecocks Poles & Anchors and Carry Bag - Easy Setup Portable Badminton Net for Garden & Beach
- Price
- £16.05
- Rating
- 3.6/5
- Reviews
- 179
- Age
- 12y ago

Crystals Badminton Racket Set for 2-4 Players | Includes Racquets Shuttlecocks & Carry Bag | Fun Game for Adults | Perfect for Garden Beach & Outdoor Sports (Twin Players Badminton Set)
- Price
- £6.31
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 1y ago

Carlton Nanomax Pro Ti Badminton Set 2 Player Set with Rackets Carry Cover & Shuttles
- Price
- £25.72
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 10mo ago

YONEX Astrox Lite 27i Graphite Strung Badminton Racket with Full Racket Cover (Blue) | For Intermediate Players | 77 grams | Maximum String Tension - 30lbs
- Price
- £28.50
- Rating
- 4.3/5
- Reviews
- 3,889
- Age
- 4y ago
Newest
by launch date
Carlton Nanomax Pro Ti Badminton Set 2 Player Set with Rackets Carry Cover & Shuttles
- Price
- £25.72
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 10mo ago

Crystals Badminton Racket Set for 2-4 Players | Includes Racquets Shuttlecocks & Carry Bag | Fun Game for Adults | Perfect for Garden Beach & Outdoor Sports (Twin Players Badminton Set)
- Price
- £6.31
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 1y ago

Wilson Tour 30 Badminton Racket
- Price
- £15.05
- Rating
- 3.0/5
- Reviews
- 13
- Age
- 1y ago

YONEX Astrox Lite 27i Graphite Strung Badminton Racket with Full Racket Cover (Blue) | For Intermediate Players | 77 grams | Maximum String Tension - 30lbs
- Price
- £28.50
- Rating
- 4.3/5
- Reviews
- 3,889
- Age
- 4y ago

Redfield Badminton Set for Outdoor Backyard Games - 2 Badminton Rackets - 2 Shuttlecocks - Carry Bag - Complete Set for 2 Players
- Price
- £19.66
- Rating
- 4.3/5
- Reviews
- 1,116
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
38
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- YONEX79%
- Hillington5%
- Crystals5%
- Wilson4%
- Carlton4%
- Redfield3%
- Open — no brand owns it (0%)
Demand
Badminton Racket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Badminton Racket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- badminton racket521K/yr
- badminton98K/yr
- yonex badminton racket109K/yr
- badminton rackets60K/yr
- badminton racket yonex29K/yr
- yonex28K/yr
- badminton racket set11K/yr
- badminton racket professional14K/yr
- badminton rackets set of 214K/yr
- carlton badminton rackets11K/yr
Reviews and returns
What reviews say buyers love and hate about Badminton Racket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quality of the rackets arent great
this is cheap
Poor quality
So cheap they broke within minutes
Didn't even last one game
it fell apart
after 5 minutes of playing with the family the strapping on two racks came undone
the strings snap quite easily
Get it restrung as the factory strings are awful
not very good quality all the covers on the handles came off in 5 minutes of using them
however all the handles came off on the 1st use
The handle wraps have become detached after the first time using them
Misleading info
Not 72 cm as advertised
Love
reasonably priced
Excellent value for money
worth it
Good quality
the quality of the rackets for the price are great
Good value for quality set
Very light sturdy racket
lightweight
Nice and light
Ideal for kids or beginners
Good for beginners
A great set for beginners
Great fun
Great item, everything as expected from a badminton set, perfect to take camping for the kids
Good product good fun
Return
1.1% Return rate 6% Fixable by listing
Quality of the rackets arent great
this is cheap
Poor quality
not very good quality all the covers on the handles came off in 5 minutes of using them
however all the handles came off on the 1st use
The handle wraps have become detached after the first time using them
it is a heavier racquet than most
they seem heavy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Badminton Racket questions
Answered from the same tracked data.









