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Badminton Racket

Fail

The top 5 brands take 97% of clicks, so Badminton Racket is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£649K/yr944K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
88%top-5 click share · 6 brands · 38 sellers

Flapen Score

Badminton Racket against its category

The dotted line is the Sports & Outdoors average. Past it, Badminton Racket is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badminton Racket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Badminton Racket 944K times last year and spent an estimated £649K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 944K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £649K a year.

Searches, last 12 months
944K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
3.3%
Market size, estimated
£649Ka year
Peak month
October1.6× the quietest month
Top search term
badminton racket521K searches a year

02 · Price

A sale here is worth £20.96.

Listings sell for £20.96 on average, from £6.31 to £29.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £20.96 that is £31K to £42K a year per listing.

Average price
£20.96inside the $15 to $100 sweet spot
Price range
£6.31–£29.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£31K–£42K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #30 within Badminton. It carries 3,602 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
4.7%
Average rank
#30in Badminton
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,602per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Badminton Racket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£130K£259K£389K£519K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

38

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • YONEX79%
  • Hillington5%
  • Crystals5%
  • Wilson4%
  • Carlton4%
  • Redfield3%
  • Open — no brand owns it (0%)

Demand

Badminton Racket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Badminton Racket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badminton racket521K/yr
  • badminton98K/yr
  • yonex badminton racket109K/yr
  • badminton rackets60K/yr
  • badminton racket yonex29K/yr
  • yonex28K/yr
  • badminton racket set11K/yr
  • badminton racket professional14K/yr
  • badminton rackets set of 214K/yr
  • carlton badminton rackets11K/yr

Reviews and returns

What reviews say buyers love and hate about Badminton Racket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.05

Quality of the rackets arent great

this is cheap

Poor quality

Durability14%−0.12

So cheap they broke within minutes

Didn't even last one game

it fell apart

Strap/String Quality9%−0.08

after 5 minutes of playing with the family the strapping on two racks came undone

the strings snap quite easily

Get it restrung as the factory strings are awful

Handle Quality8%−0.07

not very good quality all the covers on the handles came off in 5 minutes of using them

however all the handles came off on the 1st use

The handle wraps have become detached after the first time using them

Advertised Vs Actual Product7%−0.06

Misleading info

Not 72 cm as advertised

Love

Value For Money23%+1.64

reasonably priced

Excellent value for money

worth it

Quality-Overall22%−0.05

Good quality

the quality of the rackets for the price are great

Good value for quality set

Weight Light14%+0.53

Very light sturdy racket

lightweight

Nice and light

Suitability Beginner12%+1.01

Ideal for kids or beginners

Good for beginners

A great set for beginners

Fun/Entertainment Experience7%+0.59

Great fun

Great item, everything as expected from a badminton set, perfect to take camping for the kids

Good product good fun

Return

1.1% Return rate 6% Fixable by listing

Quality-Overall22%▅▄▄▇█▇

Quality of the rackets arent great

this is cheap

Poor quality

Handle Quality9%▁▁▇█▅▂

not very good quality all the covers on the handles came off in 5 minutes of using them

however all the handles came off on the 1st use

The handle wraps have become detached after the first time using them

Defective Material/Parts8%▃▅▂▂█▃
Value For Money8%▁█▃▁▁▃
Weight Heavy8%██▁▆▂▂

it is a heavier racquet than most

they seem heavy

FAQ

Common Badminton Racket questions

Answered from the same tracked data.