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Badminton Bag

Fail

The top 5 brands take 97% of clicks, so Badminton Bag is a Fail.

Flapen Score
36
36 / 100
Ranks 741 of 792 Sports & Outdoors niches · −14 vs the category median of 50
Market size
£48K/yr125K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
61%top-5 click share · 7 brands · 38 sellers

Flapen Score

Badminton Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Badminton Bag is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badminton Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Badminton Bag 125K times last year and spent an estimated £48K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
1.2%
Market size, estimated
£48Ka year
Peak month
December2.4× the quietest month
Top search term
badminton bag55K searches a year

02 · Price

A sale here is worth £31.83.

Listings sell for £31.83 on average, from £9.68 to £82.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £31.83 that is £0 to £3K a year per listing.

Average price
£31.83inside the $15 to $100 sweet spot
Price range
£9.68–£82.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #26 within Badminton. It carries 1,544 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
65%
Out of stock, average day
4.4%
Average rank
#26in Badminton
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,544per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Badminton Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

38

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

1%

  • HUNDRED64%
  • YONEX23%
  • TILDOSAC7%
  • ITODA2%
  • Senston2%
  • FakeFace1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Badminton Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Badminton Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badminton bag55K/yr
  • badminton racket bag26K/yr
  • yonex badminton bag18K/yr
  • badminton racket cover12K/yr
  • yonex bag7K/yr
  • badminton racket case5K/yr
  • badminton bags for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Badminton Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality37%−0.24

within few months the strap of the racket bag breaks

Poor quality and strap for the bag

Get it restrung as the factory strings are awful

Cover Quality20%−0.13

cover sent clearly used very disappointing

Quality-Overall17%+0.43

Poor quality

Poor product quality

The item is of very poor quality

Advertised Vs Actual Product10%−0.01

Not 72 cm as advertised

Zipper Quality7%−0.03

the slider part of zip is very thin plastic

Love

Value For Money26%+2.16

good value for money

Definitely worth it

Great price

Quality-Overall25%+0.43

Great product, Perfect for my requirements

Good quality

Bag looks like high quality

Size-Overall9%+0.77

Excellent good sized product

Fits my three rackets and other equipment

big enough to fit all sports kit in at the same time

Advertised Vs Actual Product6%−0.01

exactly as described

does exactly what it promises

Exactly what I wanted

Storage Capacity6%−0.03

It is deep so plenty of space for a change of clothes etc

has lots of space

Its awesome, quite reliable and spacious

Return

1.7% Return rate 62% Fixable by listing

Size-Overall51%▃█▇▆▅▇
Quality-Overall13%█▃▂▂▄▂

Poor quality

Poor product quality

The item is of very poor quality

Zipper Quality6%▁█▆▄▁▂

the slider part of zip is very thin plastic

Defective Material/Parts5%▁▁▁█▇▄
Stitch/Finish/Polish4%▁▁█▁▁▃

FAQ

Common Badminton Bag questions

Answered from the same tracked data.