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Arsenal Lego

Fail

The top 5 brands take 100% of clicks, so Arsenal Lego is a Fail.

Flapen Score
48
48 / 100
Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 50
Market size
£34K/yr75K searches / yr
90-day growth
+81.0%search demand this quarter
Competition
77%top-5 click share · 4 brands · 44 sellers

Flapen Score

Arsenal Lego against its category

The dotted line is the Sports & Outdoors average. Past it, Arsenal Lego is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arsenal Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arsenal Lego 75K times last year and spent an estimated £34K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +81.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+81.0%
Conversion, latest week
1.6%
Market size, estimated
£34Ka year
Peak month
December7.5× the quietest month
Top search term
arsenal lego43K searches a year

02 · Price

A sale here is worth £28.67.

Listings sell for £28.67 on average, from £11.60 to £62.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £28.67 that is £3K to £7K a year per listing.

Average price
£28.67inside the $15 to $100 sweet spot
Price range
£11.60–£62.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #485 within Supporters' Gear. It carries 352 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
1.5%
Average rank
#485in Supporters' Gear
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Arsenal Lego products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • FOCO51%
  • Hy-Pro34%
  • Megableu13%
  • University Games2%
  • Open — no brand owns it (0%)

Demand

Arsenal Lego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Arsenal Lego search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arsenal lego43K/yr
  • lego arsenal20K/yr
  • arsenal lego set5K/yr
  • arsenal puzzle8K/yr

Reviews and returns

What reviews say buyers love and hate about Arsenal Lego

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation26%−0.21

PCs dont go together well at all

some have a hard time being place

she could only build half of it as it was missing so many pieces

Durability25%−0.19

can break easy its seems expensive for what it is

Keeps falling apart when building

Size-Overall22%−0.14

its quite a pain to make it the pieces are too small

Item is also very small for the cost

Value For Money17%+0.87

can break easy its seems expensive for what it is

Quality-Overall6%+2.05

poor quality

Love

Quality-Overall33%+2.05

Its quite good product

Great quality, perfect for a fan

Design-Overall21%+0.72

nice look and fell when it is done

Easy to construct and looks great

Advertised Vs Actual Product17%+1.25

Just as described

Value For Money17%+0.87

Definitely worth it if you're an avid Arsenal fan

Return

1.4% Return rate 44% Fixable by listing

Size-Overall36%▄█▄█▇▃

its quite a pain to make it the pieces are too small

Item is also very small for the cost

Defective Material/Parts11%▁█▅█▇▁
Value For Money10%▁▁█▁▅▁

can break easy its seems expensive for what it is

Gifting Purpose9%█▁▆▁▁▁
Quality-Overall7%▁▁█▁▁▁

poor quality

FAQ

Common Arsenal Lego questions

Answered from the same tracked data.