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Arsenal Lego

Fail

The top 5 brands take 100% of clicks, so Arsenal Lego is a Fail.

Flapen Score
48
48 / 100
Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 50
Market size
£34K/yr75K searches / yr
90-day growth
+81.0%search demand this quarter
Competition
77%top-5 click share · 4 brands · 44 sellers

Flapen Score

Arsenal Lego against its category

The dotted line is the Sports & Outdoors average. Past it, Arsenal Lego is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arsenal Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arsenal Lego 75K times last year and spent an estimated £34K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +81.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+81.0%
Conversion, latest week
1.6%
Market size, estimated
£34Ka year
Peak month
December7.5× the quietest month
Top search term
arsenal lego43K searches a year

02 · Price

A sale here is worth £28.67.

Listings sell for £28.67 on average, from £11.60 to £62.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £28.67 that is £3K to £7K a year per listing.

Average price
£28.67inside the $15 to $100 sweet spot
Price range
£11.60–£62.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #485 within Supporters' Gear. It carries 352 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
1.5%
Average rank
#485in Supporters' Gear
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
12

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Arsenal Lego products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

44

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • FOCO51%
  • Hy-Pro34%
  • Megableu13%
  • University Games2%
  • Open — no brand owns it (0%)

Demand

Arsenal Lego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Arsenal Lego search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • arsenal lego43K/yr
  • lego arsenal20K/yr
  • arsenal lego set5K/yr
  • arsenal puzzle8K/yr

Reviews and returns

What reviews say buyers love and hate about Arsenal Lego

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Assembly/Installation”
1.4%of orders come back
“PCs dont go together well at all”
A buyer, on “Assembly/Installation”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Arsenal Lego questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data