Arsenal Lego
FailThe top 5 brands take 100% of clicks, so Arsenal Lego is a Fail.
- Flapen Score
- 48 / 100Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 5048
- Market size
- £34K/yr75K searches / yr
- 90-day growth
- +81.0%search demand this quarter
- Competition
- 77%top-5 click share · 4 brands · 44 sellers
Flapen Score
Arsenal Lego against its category
The dotted line is the Sports & Outdoors average. Past it, Arsenal Lego is stronger. Inside it, weaker.
Market
The Arsenal Lego market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Arsenal Lego 75K times last year and spent an estimated £34K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +81.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- +81.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £34Ka year
- Peak month
- December7.5× the quietest month
- Top search term
- arsenal lego43K searches a year
02 · Price
A sale here is worth £28.67.
Listings sell for £28.67 on average, from £11.60 to £62.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £28.67 that is £3K to £7K a year per listing.
- Average price
- £28.67inside the $15 to $100 sweet spot
- Price range
- £11.60–£62.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #485 within Supporters' Gear. It carries 352 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 92%
- Out of stock, average day
- 1.5%
- Average rank
- #485in Supporters' Gear
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 352per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Arsenal Lego products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hy-Pro Arsenal F.C. Scribble Ball
- Price
- £11.60
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 1y ago

Arsenal Emirates Stadium 3D Puzzle
- Price
- £19.41
- Rating
- 4.6/5
- Reviews
- 676
- Age
- 12y ago

FOCO Officially Licensed 3D Football BRXLZ Bricks Building Construction Toy in Alternative Team Colours (Arsenal FC)
- Price
- £26.61
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 8mo ago

FOCO Officially Licensed Arsenal FC Football BRXLZ Bricks 3D Coach Toy Model - Premier League Construction Toy - 1347 Pieces - Ages 12+ - Sports Merchandise
- Price
- £34.94
- Rating
- 4.3/5
- Reviews
- 964
- Age
- 2y ago

FOCO Officially Licensed Personalised Football BRXLZ Desk Shirt 3D Bricks Building Construction Toy (Arsenal FC (918 pieces))
- Price
- £29.28
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 8mo ago
Trending
90-day click momentum
FOCO Officially Licensed Arsenal FC Red Glide Backpack
- Price
- £20.21
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 8mo ago

Arsenal FC Emirates Stadium 3D Puzzle (108 Pieces) + Arsenal Rubiks Cube Bundle | Official Football Fan Gift | Stadium Model Construction Puzzle & Brain Teaser | Age 7+
- Price
- £29.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Hy-Pro Arsenal F.C. Scribble Ball
- Price
- £11.60
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 1y ago

FOCO Officially Licensed Personalised Football BRXLZ Desk Shirt 3D Bricks Building Construction Toy (Arsenal FC (918 pieces))
- Price
- £29.28
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 8mo ago

FOCO Officially Licensed 3D Football BRXLZ Bricks Building Construction Toy in Alternative Team Colours (Arsenal FC)
- Price
- £26.61
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 8mo ago
Newest
by launch date
Arsenal FC Emirates Stadium 3D Puzzle (108 Pieces) + Arsenal Rubiks Cube Bundle | Official Football Fan Gift | Stadium Model Construction Puzzle & Brain Teaser | Age 7+
- Price
- £29.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

FOCO Officially Licensed Arsenal FC Red Glide Backpack
- Price
- £20.21
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 8mo ago

FOCO Officially Licensed 3D Football BRXLZ Bricks Building Construction Toy in Alternative Team Colours (Arsenal FC)
- Price
- £26.61
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 8mo ago

FOCO Officially Licensed Personalised Football BRXLZ Desk Shirt 3D Bricks Building Construction Toy (Arsenal FC (918 pieces))
- Price
- £29.28
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 8mo ago

Hy-Pro Arsenal F.C. Scribble Ball
- Price
- £11.60
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- FOCO51%
- Hy-Pro34%
- Megableu13%
- University Games2%
- Open — no brand owns it (0%)
Demand
Arsenal Lego search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Search terms
Top Arsenal Lego search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- arsenal lego43K/yr
- lego arsenal20K/yr
- arsenal lego set5K/yr
- arsenal puzzle8K/yr
Reviews and returns
What reviews say buyers love and hate about Arsenal Lego
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
PCs dont go together well at all
some have a hard time being place
she could only build half of it as it was missing so many pieces
can break easy its seems expensive for what it is
Keeps falling apart when building
its quite a pain to make it the pieces are too small
Item is also very small for the cost
can break easy its seems expensive for what it is
poor quality
Love
Its quite good product
Great quality, perfect for a fan
nice look and fell when it is done
Easy to construct and looks great
Just as described
Definitely worth it if you're an avid Arsenal fan
Return
1.4% Return rate 44% Fixable by listing
its quite a pain to make it the pieces are too small
Item is also very small for the cost
can break easy its seems expensive for what it is
poor quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Arsenal Lego questions
Answered from the same tracked data.









