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Archery Targets

Fail

Shoppers spend only $50K a year here, so Archery Targets is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£50K/yr106K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
58%top-5 click share · 13 brands · 20 sellers

Flapen Score

Archery Targets against its category

The dotted line is the Sports & Outdoors average. Past it, Archery Targets is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Archery Targets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Archery Targets 106K times last year and spent an estimated £50K. The top 5 brands take 82% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
2.4%
Market size, estimated
£50Ka year
Peak month
August1.8× the quietest month
Top search term
archery target66K searches a year

02 · Price

A sale here is worth £20.07.

Listings sell for £20.07 on average, from £7.55 to £38.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.07 that is £0 to £2K a year per listing.

Average price
£20.07inside the $15 to $100 sweet spot
Price range
£7.55–£38.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #18 within Archery. It carries 303 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
68%
Out of stock, average day
27.1%
Average rank
#18in Archery
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Archery Targets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

14%

  • ELONG OUTDOOR27%
  • Youyijia21%
  • AUVIM16%
  • NITEHAWK13%
  • Laurraine5%
  • Blendra4%
  • Open — no brand owns it (7 brands, 14%)

Demand

Archery Targets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Archery Targets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • archery target66K/yr
  • archery targets11K/yr
  • crossbow target12K/yr
  • archery target stand9K/yr
  • bow and arrow target4K/yr
  • knife throwing target3K/yr

Reviews and returns

What reviews say buyers love and hate about Archery Targets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness22%−0.18

Seems thin

Not thick enough for a small 80lb crossbow

Too thin, arrow tips go right through the target

Size-Overall19%+0.83

Not fit for purpose

Would have liked it a little bigger

for small bolts not large

Value For Money10%−0.09

not this one for this price again

Overpriced piece of packing foam

Bit pricey

Functionality-Overall8%−0.09

Not fit for purpose

Quality-Overall8%+1.90

Bad quality

It isnt worth the money so go for some with better quality

Love

Quality-Overall26%+1.90

Very well made

All items seem of ok quality

performs like new — a testament to the long-lasting build quality

Value For Money19%−0.09

Good for the money

Worth the money

it's a great price for a decent target

Advertised Vs Actual Product8%+0.46

Does the job

Does what it say's

Just what I was looking for

Size-Overall6%+0.83

a decent size

A crossbow target which is a good size

Fun/Entertainment Experience5%−0.04

Fun little target

children seem happy enough with it

Return

0.8% Return rate 26% Fixable by listing

Quality-Overall20%█▁▂▃▂▁

Bad quality

It isnt worth the money so go for some with better quality

Size-Overall17%▁█▄▂▆█

Not fit for purpose

Would have liked it a little bigger

for small bolts not large

Durability14%▁▁▅█▅▇
Defective Material/Parts6%▁▁▇▂▂█
Adhesion/Stickiness4%▁▁▃█▁▁

FAQ

Common Archery Targets questions

Answered from the same tracked data.