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Archery Targets

a small market ($50K/yr) — Archery Targets doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 12Growth 29Conversion 29Competition 45Returns 96Price range 76Avg price 88Brand share 38Review moat 85Quality gap 75
This niche Category average

Is Archery Targets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Archery Targets is a £50K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.

Archery Targets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.4% over the last 90 days and 2.4% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr3K
Search volume / yr+3.4%106K
Conversion rate2.4%
Avg price£20.07

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers13 · 20
Top-5 product click share58%
Open market18%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews303

Top Archery Targets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

14%

  • ELONG OUTDOOR27%
  • Youyijia21%
  • AUVIM16%
  • NITEHAWK13%
  • Laurraine5%
  • Blendra4%
  • Open — no brand owns it (7 brands, 14%)

Archery Targets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR2.4%Products22Brands13Top 5 Brands82%OOS Rate27.1%Rating4.3★Reviews303Avg BSR#18
3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Top Archery Targets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • archery target66K/yr
  • archery targets11K/yr
  • crossbow target12K/yr
  • archery target stand9K/yr
  • bow and arrow target4K/yr
  • knife throwing target3K/yr

What reviews say buyers love and hate about Archery Targets

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall26%

Very well made

Value For Money19%

Good for the money

Advertised Vs Actual Product8%

Does the job

Size-Overall6%

a decent size

Fun/Entertainment Experience5%

Fun little target

What buyers complain about

81% of reviews
Thickness22%

Seems thin

Size-Overall19%

Not fit for purpose

Value For Money10%

not this one for this price again

Functionality-Overall8%

Not fit for purpose

Quality-Overall8%

Bad quality

Archery Targets return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
20%
2Size-Overall
17%
3Durability
14%
4Defective Material/Parts
6%
5Adhesion/Stickiness
4%

Common Archery Targets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Archery Targets 49/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +3.4% over the last 90 days.
Search demand for Archery Targets on Amazon United Kingdom peaks in Aug, where the busiest month runs 1.8× the quietest.