Is archery targets profitable to sell on Amazon United Kingdom?

The niche generates £50K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (49/100).

How competitive is the archery targets niche?

13 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in archery targets?

Top complaints mined from reviews: Thickness, Size-Overall, Value For Money. The return rate is 0.8%.

When does demand for archery targets peak?

Demand peaks in Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the archery targets niche?

Listings span £7.55–£38.51; the average listing price is £20.07 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.

archery targets

Skip it

A small market ($50K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£20.07

avg listing price — sweet spot $15–$100

Review moat

Great303

avg incumbent reviews — the moat a new listing must climb

Price range

Great£7.55–£38.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£50K

£50K/yr · 106K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, archery targets is a £50K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

archery targets market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £40K–£50K; units × avg price
Conversion rate: 2.4%
Avg BSR: #18
Page quality: 0%
Prime: 68%
Sponsored: 91%
Out of stock: 27.1%
Avg brand age: 42 months
Avg seller age: 205 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

14%

ELONG OUTDOOR27%
Youyijia21%
AUVIM16%
NITEHAWK13%
Laurraine5%
Blendra4%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.8×

Open Trend

Top archery targets search terms

archery target66K/yr +6.8%1.7% conv.
archery targets11K/yr +4.9%1.2% conv.
crossbow target12K/yr -26.2%2.0% conv.
archery target stand9K/yr +6.9%1.2% conv.
bow and arrow target4K/yr +33.8%1.9% conv.
knife throwing target3K/yr +8.9%0.4% conv.

All search terms

Top archery targets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Youyijia Archery Target Solid Straw Round Target Shooting Bow 21.6 inch

Youyijia£7.984.2★98 rev

20 Sheets Bullseye Archery Target Standard Archery Shooting Targets Paper 10 Rings Targets Face Accessories for Hunting Shooting Training Practice(42x42cm/62x62cm)

ELONG OUTDOOR£12.214.3★25 rev

Nitehawk 60x60cm Archery Self Healing Foam Target Board + 20 Paper Faces

NITEHAWK£20.754.2★284 rev

20 Sheets Bullseye Archery Target Standard Archery Shooting Targets Paper 10 Rings Targets Face Accessories for Hunting Shooting Training Practice(21.5x21.5cm)

ELONG OUTDOOR£8.514.3★25 rev

AUVIM Archery Targets for Backyard Hand-Made Straw Archery Target for Recurve Bow Compound Bow or Longbow 20 Inches Traditional Bow Arrow Target for Kids Youth Adult Archery Hunting Practice

AUVIM£38.514.5★1,354 rev

Newest

by launch date

Archery Target Handmade Solid Straw Round Target Traditional Bow Arrow Target for Outdoor courtyard sport archery practice Round 50cm x 50cm x 2cm

MEETOZ£14.941 rev

7mo ago

Blendra Archery Target Round 50cm for Recurve Longbow & Compound Bow

Blendra£17.819 rev

9mo ago

M.J COMFY-LIFE Archery Target Straw Round 20 inch (Green 3-Layer)

M.J COMFY-LIFE£10.804 rev

11mo ago

Laurraine Archery Target Solid Straw Round Target Traditional Bow Arrow Target Straw Target used for outdoor sports archery bow darts and shooting practice for adults 50cm x 5 layers Red

Laurraine£30.1611 rev

1y ago

20 Sheets Bullseye Archery Target Standard Archery Shooting Targets Paper 10 Rings Targets Face Accessories for Hunting Shooting Training Practice(21.5x21.5cm)

ELONG OUTDOOR£8.5125 rev

1y ago

What buyers say about archery targets

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Very well made”

Value For Money19%

“Good for the money”

Advertised Vs Actual Product8%

“Does the job”

Size-Overall6%

“a decent size”

Fun/Entertainment Experience5%

“Fun little target”

Efficiency5%

“Great for Low Power Bows up to 20-25lb”

Thickness4%

“Yep all good just could do with being a little thicker”

Weight Heavy4%

“Nice and heavy well built just the job”

Ease Of Use3%

“Arrows are very easy to remove however”

Weight Light3%

“lightweight target board”

What buyers complain about

Thickness22%

“Seems thin”

Size-Overall19%

“Not fit for purpose”

Value For Money10%

“not this one for this price again”

Functionality-Overall8%

“Not fit for purpose”

Quality-Overall8%

“Bad quality”

Mounting8%

“Useless bolts disappear right up to the flights”

Instructions/User Manual/Troubleshooting4%

“Poor instructions”

Advertised Vs Actual Product3%

“Inaccurate listing”

Top return reasons

Quality-Overall20%

Size-Overall17%

Durability14%

Defective Material/Parts6%

Adhesion/Stickiness4%

Gifting Purpose4%

Material Quality4%

Shooting4%

Advertised Vs Actual Product4%

Thickness3%

Common questions

Is archery targets profitable to sell on Amazon United Kingdom?: The niche generates £50K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (49/100).
How competitive is the archery targets niche?: 13 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in archery targets?: Top complaints mined from reviews: Thickness, Size-Overall, Value For Money. The return rate is 0.8%.
When does demand for archery targets peak?: Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the archery targets niche?: Listings span £7.55–£38.51; the average listing price is £20.07 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.