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Ankle Weights

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -16.2% this quarter, so Ankle Weights is a Maybe.

Flapen Score
53
53 / 100
Top 37% of 792 Sports & Outdoors niches · +3 vs the category median of 50
Market size
£329K/yr1.5M searches / yr
90-day growth
-16.2%search demand this quarter
Competition
38%top-5 click share · 24 brands · 31 sellers

Flapen Score

Ankle Weights against its category

The dotted line is the Sports & Outdoors average. Past it, Ankle Weights is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ankle Weights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ankle Weights 1.5M times last year and spent an estimated £329K. The top 5 brands take 62% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
1.9%
Market size, estimated
£329Ka year
Peak month
January1.6× the quietest month
Top search term
ankle weights728K searches a year

02 · Price

A sale here is worth £11.68.

Listings sell for £11.68 on average, from £5.45 to £19.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £11.68 that is £3K to £6K a year per listing.

Average price
£11.68under the $15 to $100 sweet spot
Price range
£5.45–£19.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #25 within Fitness. It carries 1,255 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
95%
Out of stock, average day
4.4%
Average rank
#25in Fitness
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,255per listing
Listings tracked
55

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ankle Weights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£10K£20K£30K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

31

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

38%

Top 20: 75%

Open market

32%

  • Sportneer16%
  • JORICY13%
  • TOPESCT12%
  • TokSay12%
  • Xn8 Sports9%
  • BAGAIL7%

Demand

Ankle Weights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Ankle Weights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ankle weights728K/yr
  • wrist weights215K/yr
  • ankle weights women63K/yr
  • leg weights53K/yr
  • wrist weights for women50K/yr
  • arm weights34K/yr
  • ankle weights 2kg35K/yr
  • leg weights for women35K/yr
  • ankle and wrist weights32K/yr
  • wrist and ankle weights33K/yr

Reviews and returns

What reviews say buyers love and hate about Ankle Weights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use9%+0.61

I found some of the packets too difficult to remove

A little awkward to fasten on yourself

Not very easy to get weights in and out

Size-Overall8%−0.16

TINY size

the tightness is that problem

They are really big

Weight Heavy6%

Heavier than you think

Bulky,

Too heavy

Quality-Overall4%+2.08

They appear damaged/poor quality right out of the package

Quality is poor

Stitch/Finish/Polish4%−0.06

some of the sewing could have been better

ankle weights arrived with loose threads and poor stitching

Love

Quality-Overall19%+2.08

Great quality and they are adjustable

Excellent product

Excellent for my needs

Comfort-Overall10%−0.06

Comfortable to wear

Versatile and Comfortable Fitness Weights

very comfy

Value For Money9%+0.10

Good value

Excellent value for money

Good value for money

Ease Of Use9%+0.61

Easy to wesr

Easy to use

Easy to use, slide on and off

Exercise/Sports Suitability8%+0.76

so better for walking

I found them particularly useful for walks

Exercise essential

Return

1.0% Return rate 29% Fixable by listing

Weight Heavy29%▆█▇▇██

Heavier than you think

Bulky,

Too heavy

Size-Overall18%█▇▅▃▄▄

TINY size

the tightness is that problem

They are really big

Weight Light14%█▄▅▇▄▆

could have been a bit heavier

well the weights are too light for my training

Comfort-Overall6%▃▄█▇▅▄

A little awkward to fasten on yourself

Uncomfortable

They arent all that comfortable

Advertised Vs Actual Product4%▁▄▆█▂▃

FAQ

Common Ankle Weights questions

Answered from the same tracked data.