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Adjustable Dumbbells Pair

Fail

The top 5 products take 89% of clicks, so Adjustable Dumbbells Pair is a Fail.

Flapen Score
34
34 / 100
Ranks 761 of 792 Sports & Outdoors niches · −16 vs the category median of 50
Market size
£135K/yr146K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
89%top-5 click share · 7 brands · 11 sellers

Flapen Score

Adjustable Dumbbells Pair against its category

The dotted line is the Sports & Outdoors average. Past it, Adjustable Dumbbells Pair is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adjustable Dumbbells Pair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Adjustable Dumbbells Pair 146K times last year and spent an estimated £135K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
0.8%
Market size, estimated
£135Ka year
Peak month
September4.2× the quietest month
Top search term
adjustable dumbbells pair110K searches a year

02 · Price

A sale here is worth £110.75.

Listings sell for £110.75 on average, from £23.80 to £295.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £110.75 that is £0 to £11K a year per listing.

Average price
£110.75above the $15 to $100 sweet spot
Price range
£23.80–£295.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #155 within Fitness. It carries 776 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
38%
Out of stock, average day
10.1%
Average rank
#155in Fitness
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
776per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Adjustable Dumbbells Pair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£61K£81K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

11

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • BRAINGAIN63%
  • EnterSports15%
  • KAYMAN6%
  • Amazon Basics4%
  • SONGMICS4%
  • Yaheetech4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Adjustable Dumbbells Pair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.2×

Search terms

Top Adjustable Dumbbells Pair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adjustable dumbbells pair110K/yr
  • adjustable dumbells19K/yr
  • mirafit dumbbells5K/yr
  • 20kg dumbbells pair10K/yr
  • domyos weights3K/yr

Reviews and returns

What reviews say buyers love and hate about Adjustable Dumbbells Pair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.04

Cheap and nasty

Bad quality I know its cheap

Terrible quality

Smell13%−0.12

Unbearable smell

Stinky

when I first received my parcel it came smelling like petrol

Size-Overall10%−0.05

This item is not fit for purpose

HUGE

That small

Weight Heavy10%−0.07

They are very big and bulky

I guess with the material it has to be this bulky to make the weight

Very bulky weights

Grip7%

Grips collapsed

Noticed that the grip gradually collapses so each time I tighten up they then come loose again after a short time

The only gripe is the slippery hand grips

Love

Quality-Overall21%−0.04

The build quality feels solid

Great build quality

Excellent product

Value For Money19%+0.88

Good value for the price

worth every penny

Excellent value for money

Ease Of Use11%+1.08

Easy to use

extremelly practical in all aspects

very easy to use with the base

Advertised Vs Actual Product6%+0.38

Does exactly what I need

As described

It was exactly what I order for

Adjustability/Rotatability/Reclining5%+0.26

Very easy to adjust

Excellent adjustable weights

Solid adjustable dumbbells for home workouts

Return

0.2% Return rate 32% Fixable by listing

Size-Overall16%▁▆█▃▆█

This item is not fit for purpose

HUGE

That small

Defective Material/Parts13%▄█▄▃▅▂
Weight Heavy12%▄▃▂█▅█

They are very big and bulky

I guess with the material it has to be this bulky to make the weight

Very bulky weights

Quality-Overall9%█▂▁▄▂▅

Cheap and nasty

Bad quality I know its cheap

Terrible quality

Advertised Vs Actual Product8%▁▄▄▆█▁

FAQ

Common Adjustable Dumbbells Pair questions

Answered from the same tracked data.