Adjustable Dumbbells 40kg
FailBuyers convert on only 0.5% of searches, so Adjustable Dumbbells 40kg is a Fail.
- Flapen Score
- 38 / 100Ranks 718 of 792 Sports & Outdoors niches · −12 vs the category median of 5038
- Market size
- £74K/yr85K searches / yr
- 90-day growth
- +15.8%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 13 sellers
Flapen Score
Adjustable Dumbbells 40kg against its category
The dotted line is the Sports & Outdoors average. Past it, Adjustable Dumbbells 40kg is stronger. Inside it, weaker.
Market
The Adjustable Dumbbells 40kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Adjustable Dumbbells 40kg 85K times last year and spent an estimated £74K. The top 5 brands take 88% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- +15.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £74Ka year
- Top search term
- adjustable dumbbells 40kg24K searches a year
02 · Price
A sale here is worth £169.97.
Listings sell for £169.97 on average, from £29.79 to £302.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £169.97 that is £0 to £17K a year per listing.
- Average price
- £169.97above the $15 to $100 sweet spot
- Price range
- £29.79–£302.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£17K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #240 within Fitness. It carries 182 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 27%
- Out of stock, average day
- 16.2%
- Average rank
- #240in Fitness
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 182per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Adjustable Dumbbells 40kg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
24kg Adjustable Dumbbell Pair 15-in-1 Weight Settings Smart-Click Tech
- Price
- £170.96
- Rating
- 4.4/5
- Reviews
- 274
- Age
- 1y ago

Strongway Adjustable Dumbbell Pair with Stand (40KG) For Home gym
- Price
- £302.88
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Adjustable Dumbbells 40kg Pair 17-in-1 SmartBells 1-Second Twist Handle
- Price
- £295.15
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 7mo ago

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 10 kg Black
- Price
- £29.79
- Rating
- 4.6/5
- Reviews
- 736
- Age
- 1y ago

HAKENO 2 x 24 kg / 40 kg Adjustable Dumbbells 15 in 1 Dumbbell Set Adjustable Space-saving Dumbbells Strength Training and Home Training Variable Weights Space Saving (24-40 kg)
- Price
- £164.86
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1y ago
Trending
90-day click momentum
Strongway Adjustable Dumbbell Pair with Stand (32KG) For Home gym
- Price
- £273.26
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Feecco Adjustable Dumbbells - 5 kg x 2 Dumbbells in Set of 2 for Home Gym
- Price
- £36.50
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago

Amonax Adjustable Dumbbell Set for Women Fitness & Strength Training
- Price
- £31.14
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 1y ago

Strongway Adjustable Dumbbell Pair with Stand (40KG) For Home gym
- Price
- £302.88
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 10 kg Black
- Price
- £29.79
- Rating
- 4.6/5
- Reviews
- 736
- Age
- 1y ago
Newest
by launch date
Adjustable Dumbbells 40kg Pair 17-in-1 SmartBells 1-Second Twist Handle
- Price
- £295.15
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 7mo ago

Strongway Adjustable Dumbbell Pair with Stand (40KG) For Home gym
- Price
- £302.88
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Strongway Adjustable Dumbbell Pair with Stand (32KG) For Home gym
- Price
- £273.26
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Amazon Basics Adjustable Dumbbell 12 Weight Settings from 3kg to 24kg Single Dumbbell for Home Gym Strength Training Workout Black
- Price
- £70.25
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 12mo ago

LSLIFE 40KG Adjustable Dumbbells Dumbbells Set for Saving Place Adjustable Dumbbell Weights with Safety Locking Non-Slip Handle Home Gym Strength Training (Blue-Pair Style 1-40KG)
- Price
- £248.45
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
13
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
7%
- BRAINGAIN47%
- Strongway18%
- Amazon Basics10%
- HAKENO7%
- LSLIFE6%
- Yaheetech5%
- Open — no brand owns it (3 brands, 7%)
Demand
Adjustable Dumbbells 40kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Adjustable Dumbbells 40kg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- adjustable dumbbells 40kg24K/yr
- 40kg adjustable dumbbell set16K/yr
- adjustable dumbbells 40kg pair12K/yr
- primal personal series 34kg adjustable dumbbell adjustable dumbbell single5K/yr
- adjustable dumbbells 10kg5K/yr
- adjustable dumbbells 50kg6K/yr
- braingain adjustable dumbbells4K/yr
- 40 kg dumbbells pair3K/yr
- noübell 2-32kg adjustable dumbbell pair4K/yr
- braingain3K/yr
Reviews and returns
What reviews say buyers love and hate about Adjustable Dumbbells 40kg
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
broke after 9 months of use
stopped working properly after just a few weeks
Shame they only lasted 6 weeks
smell a bit funny
Very strong smell
smell
Yes they are a little chunkier than normal dumbbells
Very fragile stand
plastic handles are too weak
Cheap and poorly built
1/10 for the quality
They are quite bulky
Unfortunately, the dimensions were slightly too large for me for the storage space I had and they were also heavy - 2 x 24kgs
Drops weights
Love
Overall, good product for the price,
Great build quality
Excellent quality
Excellent value for money
its worth it
Good price
Very easy to use
very easy to use with the base
Easy enough to hold
Adjustable dumbbells
Adjustments are easy turning the handle when theyre in the base
These are perfect adjustable weights
Great starter weights with detachable weights so start light then add more to heavier - great idea
The weights are SO good to
Return
0.4% Return rate 29% Fixable by listing
They are quite bulky
Unfortunately, the dimensions were slightly too large for me for the storage space I had and they were also heavy - 2 x 24kgs
Drops weights
This item is not fit for purpose
They are a little wide so ive had to adjust some positions for certain exercises like bent over row
Unfortunately, the dimensions were slightly too large for me for the storage space I had and they were also heavy - 2 x 24kgs
Cheap and poorly built
1/10 for the quality
Keep looking
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Best Flapen score
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FAQ
Common Adjustable Dumbbells 40kg questions
Answered from the same tracked data.









