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Adjustable Dumbbells 40kg

Fail

Buyers convert on only 0.5% of searches, so Adjustable Dumbbells 40kg is a Fail.

Flapen Score
38
38 / 100
Ranks 718 of 792 Sports & Outdoors niches · −12 vs the category median of 50
Market size
£74K/yr85K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
72%top-5 click share · 9 brands · 13 sellers

Flapen Score

Adjustable Dumbbells 40kg against its category

The dotted line is the Sports & Outdoors average. Past it, Adjustable Dumbbells 40kg is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adjustable Dumbbells 40kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Adjustable Dumbbells 40kg 85K times last year and spent an estimated £74K. The top 5 brands take 88% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
0.5%
Market size, estimated
£74Ka year
Top search term
adjustable dumbbells 40kg24K searches a year

02 · Price

A sale here is worth £169.97.

Listings sell for £169.97 on average, from £29.79 to £302.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £169.97 that is £0 to £17K a year per listing.

Average price
£169.97above the $15 to $100 sweet spot
Price range
£29.79–£302.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£17K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #240 within Fitness. It carries 182 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
27%
Out of stock, average day
16.2%
Average rank
#240in Fitness
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
182per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Adjustable Dumbbells 40kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • BRAINGAIN47%
  • Strongway18%
  • Amazon Basics10%
  • HAKENO7%
  • LSLIFE6%
  • Yaheetech5%
  • Open — no brand owns it (3 brands, 7%)

Demand

Adjustable Dumbbells 40kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 2.1× · 8 of 12 months tracked

Search terms

Top Adjustable Dumbbells 40kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adjustable dumbbells 40kg24K/yr
  • 40kg adjustable dumbbell set16K/yr
  • adjustable dumbbells 40kg pair12K/yr
  • primal personal series 34kg adjustable dumbbell adjustable dumbbell single5K/yr
  • adjustable dumbbells 10kg5K/yr
  • adjustable dumbbells 50kg6K/yr
  • braingain adjustable dumbbells4K/yr
  • 40 kg dumbbells pair3K/yr
  • noübell 2-32kg adjustable dumbbell pair4K/yr
  • braingain3K/yr

Reviews and returns

What reviews say buyers love and hate about Adjustable Dumbbells 40kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.14

broke after 9 months of use

stopped working properly after just a few weeks

Shame they only lasted 6 weeks

Smell13%−0.13

smell a bit funny

Very strong smell

smell

Strength9%−0.08

Yes they are a little chunkier than normal dumbbells

Very fragile stand

plastic handles are too weak

Quality-Overall8%+1.19

Cheap and poorly built

1/10 for the quality

Weight Heavy6%

They are quite bulky

Unfortunately, the dimensions were slightly too large for me for the storage space I had and they were also heavy - 2 x 24kgs

Drops weights

Love

Quality-Overall23%+1.19

Overall, good product for the price,

Great build quality

Excellent quality

Value For Money21%+1.22

Excellent value for money

its worth it

Good price

Ease Of Use9%−0.03

Very easy to use

very easy to use with the base

Easy enough to hold

Adjustability/Rotatability/Reclining7%+0.50

Adjustable dumbbells

Adjustments are easy turning the handle when theyre in the base

These are perfect adjustable weights

Weight Light4%+0.40

Great starter weights with detachable weights so start light then add more to heavier - great idea

The weights are SO good to

Return

0.4% Return rate 29% Fixable by listing

Weight Heavy20%▁▂▆▃▄█

They are quite bulky

Unfortunately, the dimensions were slightly too large for me for the storage space I had and they were also heavy - 2 x 24kgs

Drops weights

Size-Overall16%▆█▄▃▇▄

This item is not fit for purpose

They are a little wide so ive had to adjust some positions for certain exercises like bent over row

Unfortunately, the dimensions were slightly too large for me for the storage space I had and they were also heavy - 2 x 24kgs

Defective Material/Parts12%▃▆▃▅█▂
Quality-Overall8%▁▄▅▁▁█

Cheap and poorly built

1/10 for the quality

Advertised Vs Actual Product7%█▄▄█▁▅

FAQ

Common Adjustable Dumbbells 40kg questions

Answered from the same tracked data.