Adjustable Dumbbells 40kg
FailBuyers convert on only 0.5% of searches, so Adjustable Dumbbells 40kg is a Fail.
- Flapen Score
- 38 / 100Ranks 718 of 792 Sports & Outdoors niches · −12 vs the category median of 5038
- Market size
- £74K/yr85K searches / yr
- 90-day growth
- +15.8%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 13 sellers
Flapen Score
Adjustable Dumbbells 40kg against its category
The dotted line is the Sports & Outdoors average. Past it, Adjustable Dumbbells 40kg is stronger. Inside it, weaker.
Market
The Adjustable Dumbbells 40kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Adjustable Dumbbells 40kg 85K times last year and spent an estimated £74K. The top 5 brands take 88% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- +15.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £74Ka year
- Top search term
- adjustable dumbbells 40kg24K searches a year
02 · Price
A sale here is worth £169.97.
Listings sell for £169.97 on average, from £29.79 to £302.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £169.97 that is £0 to £17K a year per listing.
- Average price
- £169.97above the $15 to $100 sweet spot
- Price range
- £29.79–£302.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£17K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #240 within Fitness. It carries 182 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 27%
- Out of stock, average day
- 16.2%
- Average rank
- #240in Fitness
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 182per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Adjustable Dumbbells 40kg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
24kg Adjustable Dumbbell Pair 15-in-1 Weight Settings Smart-Click Tech
- Price
- £170.96
- Rating
- 4.4/5
- Reviews
- 274
- Age
- 1y ago

Strongway Adjustable Dumbbell Pair with Stand (40KG) For Home gym
- Price
- £302.88
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Adjustable Dumbbells 40kg Pair 17-in-1 SmartBells 1-Second Twist Handle
- Price
- £295.15
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 7mo ago

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 10 kg Black
- Price
- £29.79
- Rating
- 4.6/5
- Reviews
- 736
- Age
- 1y ago

HAKENO 2 x 24 kg / 40 kg Adjustable Dumbbells 15 in 1 Dumbbell Set Adjustable Space-saving Dumbbells Strength Training and Home Training Variable Weights Space Saving (24-40 kg)
- Price
- £164.86
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1y ago
Trending
estimated 90-day click momentum
Strongway Adjustable Dumbbell Pair with Stand (32KG) For Home gym
- Price
- £273.26
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Feecco Adjustable Dumbbells - 5 kg x 2 Dumbbells in Set of 2 for Home Gym
- Price
- £36.50
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago

Amonax Adjustable Dumbbell Set for Women Fitness & Strength Training
- Price
- £31.14
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 1y ago

Strongway Adjustable Dumbbell Pair with Stand (40KG) For Home gym
- Price
- £302.88
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 10 kg Black
- Price
- £29.79
- Rating
- 4.6/5
- Reviews
- 736
- Age
- 1y ago
Newest
by launch date
Adjustable Dumbbells 40kg Pair 17-in-1 SmartBells 1-Second Twist Handle
- Price
- £295.15
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 7mo ago

Strongway Adjustable Dumbbell Pair with Stand (40KG) For Home gym
- Price
- £302.88
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Strongway Adjustable Dumbbell Pair with Stand (32KG) For Home gym
- Price
- £273.26
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Amazon Basics Adjustable Dumbbell 12 Weight Settings from 3kg to 24kg Single Dumbbell for Home Gym Strength Training Workout Black
- Price
- £70.25
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 12mo ago

LSLIFE 40KG Adjustable Dumbbells Dumbbells Set for Saving Place Adjustable Dumbbell Weights with Safety Locking Non-Slip Handle Home Gym Strength Training (Blue-Pair Style 1-40KG)
- Price
- £248.45
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
13
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
7%
- BRAINGAIN47%
- Strongway18%
- Amazon Basics10%
- HAKENO7%
- LSLIFE6%
- Yaheetech5%
- Open — no brand owns it (3 brands, 7%)
Demand
Adjustable Dumbbells 40kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Adjustable Dumbbells 40kg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- adjustable dumbbells 40kg24K/yr
- 40kg adjustable dumbbell set16K/yr
- adjustable dumbbells 40kg pair12K/yr
- primal personal series 34kg adjustable dumbbell adjustable dumbbell single5K/yr
- adjustable dumbbells 10kg5K/yr
- adjustable dumbbells 50kg6K/yr
- braingain adjustable dumbbells4K/yr
- 40 kg dumbbells pair3K/yr
- noübell 2-32kg adjustable dumbbell pair4K/yr
- braingain3K/yr
Reviews and returns
What reviews say buyers love and hate about Adjustable Dumbbells 40kg
We read the reviews and the return reasons for every product selling here.
“broke after 9 months of use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adjustable Dumbbells 40kg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









