Activity Trackers

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

-5.2%

Conversion, latest week

1.4%

Market size, estimated

£125Ka year

Peak month

January1.4× the quietest month

Top search term

step tracker37K searches a year

Listings sell for £45.56 on average, from £7.60 to £116.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £45.56 that is £0 to £5K a year per listing.

Average price

£45.56inside the $15 to $100 sweet spot

Price range

£7.60–£116.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£5K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #35 within Sports Technology. It carries 5,590 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#35in Sports Technology

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,590per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

23 months