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Ab Straps

Maybe

Returns run at only 1.2% of orders. But shoppers spend only $15K a year here, so Ab Straps is a Maybe.

Flapen Score
51
51 / 100
Top 46% of 792 Sports & Outdoors niches · +1 vs the category median of 50
Market size
£15K/yr19K searches / yr
90-day growth
+55.2%search demand this quarter
Competition
71%top-5 click share · 10 brands · 13 sellers

Flapen Score

Ab Straps against its category

The dotted line is the Sports & Outdoors average. Past it, Ab Straps is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ab Straps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ab Straps 19K times last year and spent an estimated £15K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+55.2%
Conversion, latest week
4.7%
Market size, estimated
£15Ka year
Top search term
ab straps11K searches a year

02 · Price

A sale here is worth £16.80.

Listings sell for £16.80 on average, from £10.12 to £23.10. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £16.80 that is £2K to £4K a year per listing.

Average price
£16.80inside the $15 to $100 sweet spot
Price range
£10.12–£23.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #260 within Fitness. It carries 1,491 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#260in Fitness
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,491per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Ab Straps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

13%

  • DMoose Fitness33%
  • RDX18%
  • Abahub12%
  • AUYAO11%
  • CampTeck7%
  • DASKING7%
  • Open — no brand owns it (4 brands, 13%)

Reviews and returns

What reviews say buyers love and hate about Ab Straps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality23%−0.09

back of the straps 'unsupported'

Rubbish, straps just slip so useless

Straps to short difficult to use

Comfort-Overall12%−0.05

Not comfortable

they were not comfortable at all

Quality-Overall8%+0.51

garbage

I dont think they are very good at all

Functionality-Overall8%+0.52

And one key truth: buying equipment alone wont get results — if you dont use it, nothing changes

Grip5%−0.07

Now the only limitation to how many reps I can do is not my grip

Slippage

Love

Quality-Overall26%+0.51

Great product, price and service

Excellent product

Decent solid quality

Value For Money21%+2.23

Well worth for the price

Great value

Great value and very well made

Strap/String Quality10%−0.09

Really comfortable straps

Good quality straps

Quality hanging straps

Advertised Vs Actual Product6%−0.10

Does the job

As described

Just what I was looking for

Exercise/Sports Suitability5%+0.27

Theyve helped make hanging ab exercises much more comfortable compared to gripping the bar directly

very good piece of equipment for the home gym

Easy to use comes with exercises within a booklet

Return

1.2% Return rate 14% Fixable by listing

Strap/String Quality26%▁▄▁▁▁█

back of the straps 'unsupported'

Rubbish, straps just slip so useless

Straps to short difficult to use

Quality-Overall18%▁▃▄▅█▇

garbage

I dont think they are very good at all

Functionality-Overall13%█▃▃▃▆▂

And one key truth: buying equipment alone wont get results — if you dont use it, nothing changes

Size-Overall8%▁▆▆█▁▅

too short, meaning your head is closer to the bar than it should be

Strength5%▃▁█▁▁▁

its not as smooth or predictable as using a proper rigid platform

FAQ

Common Ab Straps questions

Answered from the same tracked data.