Ab Roller
FailDemand is soft, at -11.0% this quarter, so Ab Roller is a Fail.
- Flapen Score
- 47 / 100Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 5047
- Market size
- £363K/yr355K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 37 sellers
Flapen Score
Ab Roller against its category
The dotted line is the Sports & Outdoors average. Past it, Ab Roller is stronger. Inside it, weaker.
Market
The Ab Roller market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ab Roller 355K times last year and spent an estimated £363K. The top 5 brands take 82% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.
- Searches, last 12 months
- 355K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £363Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- ab roller204K searches a year
02 · Price
A sale here is worth £11.96.
Listings sell for £11.96 on average, from £5.21 to £24.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.96 that is £24K to £30K a year per listing.
- Average price
- £11.96under the $15 to $100 sweet spot
- Price range
- £5.21–£24.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £24K–£30K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #9 within Fitness. It carries 4,282 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 85%
- Out of stock, average day
- 11.8%
- Average rank
- #9in Fitness
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,282per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Ab Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amonax Convertible Ab Wheel Roller with Large Knee Mat for Core Abs Rollout
- Price
- £9.86
- Rating
- 4.5/5
- Reviews
- 20,408
- Age
- 6y ago

Ram Ab Abdominal Exercise Roller Body Fitness Training Machine ABS Wheel Gym Tool Black
- Price
- £5.21
- Rating
- 4.5/5
- Reviews
- 423
- Age
- 3y ago

EnterSports Ab Rollers Ab Trainer for Home with Two Knee Mats Ab Wheel for Abdominal Muscle Training Ab Exercise Wheels Suitable for Beginners Advanced and Professionals
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 1y ago

Abdominal Wheel Roller New Ab Roller Exercise Wheel abs Workout Equipment Machine of Home Fitness Sports Sliders for Core Trainer Gym Automatic Rebound Elbow Support With Built-in Phone Holder
- Price
- £18.30
- Rating
- 3.9/5
- Reviews
- 96
- Age
- 1y ago

Bionix Ab Roller Exercise Wheel - Gym Roller Ab Exercise Equipment for Core Strength Ab Wheel Roller men for Home Workout Calisthenics & abs workout Equipment Fitness Exercise Roller for Men & Women
- Price
- £9.13
- Rating
- 4.4/5
- Reviews
- 974
- Age
- 11y ago
Trending
90-day click momentum
Abdominal Wheel Roller New Ab Roller Exercise Wheel abs Workout Equipment Machine of Home Fitness Sports Sliders for Core Trainer Gym Automatic Rebound Elbow Support With Built-in Phone Holder
- Price
- £18.30
- Rating
- 3.9/5
- Reviews
- 96
- Age
- 1y ago

EnterSports Ab Rollers Ab Trainer for Home with Two Knee Mats Ab Wheel for Abdominal Muscle Training Ab Exercise Wheels Suitable for Beginners Advanced and Professionals
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 1y ago

KIKZI Ab Wheel Roller with Knee Mat Dual Wheel Design for Core Strength Training Heavy-Duty Construction Comfort Foam Handles (RED)
- Price
- £8.13
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 7mo ago

Bionix Ab Roller Exercise Wheel - Gym Roller Ab Exercise Equipment for Core Strength Ab Wheel Roller men for Home Workout Calisthenics & abs workout Equipment Fitness Exercise Roller for Men & Women
- Price
- £9.13
- Rating
- 4.4/5
- Reviews
- 974
- Age
- 11y ago

EnterSports Ab Rollers Ab Trainer for Home with Two Knee Mats Ab Wheel for Abdominal Muscle Training Ab Exercise Wheels Suitable for Beginners Advanced and Professionals
- Price
- £9.74
- Rating
- 4.6/5
- Reviews
- 273
- Age
- 1y ago
Newest
by launch date
KIKZI Ab Wheel Roller with Knee Mat Dual Wheel Design for Core Strength Training Heavy-Duty Construction Comfort Foam Handles (RED)
- Price
- £8.13
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 7mo ago

Amonax Ab Roller Exercise Wheel Four Wheel Abs Trainer with Elbow Support
- Price
- £21.46
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 1y ago

EnterSports Ab Rollers Ab Trainer for Home with Two Knee Mats Ab Wheel for Abdominal Muscle Training Ab Exercise Wheels Suitable for Beginners Advanced and Professionals
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 1y ago

EnterSports Ab Rollers Ab Trainer for Home with Two Knee Mats Ab Wheel for Abdominal Muscle Training Ab Exercise Wheels Suitable for Beginners Advanced and Professionals
- Price
- £9.74
- Rating
- 4.6/5
- Reviews
- 273
- Age
- 1y ago

Abdominal Wheel Roller New Ab Roller Exercise Wheel abs Workout Equipment Machine of Home Fitness Sports Sliders for Core Trainer Gym Automatic Rebound Elbow Support With Built-in Phone Holder
- Price
- £18.30
- Rating
- 3.9/5
- Reviews
- 96
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
37
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- Amonax34%
- EnterSports18%
- RAM ONLINE14%
- nnOuOnn11%
- Gallant6%
- ROMIX5%
- Open — no brand owns it (4 brands, 12%)
Demand
Ab Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.4×
Search terms
Top Ab Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ab roller204K/yr
- ab wheel34K/yr
- ab roller exercise wheel25K/yr
- abs roller wheel20K/yr
- ab wheel roller15K/yr
- abs roller15K/yr
- ab roller wheel9K/yr
- abb roller8K/yr
- ab roller with elbow support4K/yr
- abs wheel roller5K/yr
Reviews and returns
What reviews say buyers love and hate about Ab Roller
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
But awful cheap product
Felt cheap and not well made
Poor quality
Hard painful handles
Impossible to get the handles on
I found it really hard to put the handles on
However, the grips are geniunly aweful
the grips were very loose
grips are so hard to get fully on
a bit flimsy
The mats a bit flimsy
feels slightly weak/bends a bit when doing full body ab rollouts
makes me not be able to use it effectively wouldnt recommend
Its extremely difficult to take them off
Love
Its built really well
Excellent product
very good quality
Good value
Excellent value for money
Good value for money
Easy to use
so allows beginners to get going easier
easy to store
Great addition to workout
The main advantage is how engaging the exercise is
I find this device easy to use as an exerciser aid
It does what it's supposed to do
Does what it says it does
As described thank you
Return
0.6% Return rate 11% Fixable by listing
But awful cheap product
Felt cheap and not well made
Poor quality
Hard painful handles
Impossible to get the handles on
I found it really hard to put the handles on
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ab Roller questions
Answered from the same tracked data.









