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Ab Roller

Fail

Demand is soft, at -11.0% this quarter, so Ab Roller is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£363K/yr355K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
71%top-5 click share · 10 brands · 37 sellers

Flapen Score

Ab Roller against its category

The dotted line is the Sports & Outdoors average. Past it, Ab Roller is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ab Roller market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ab Roller 355K times last year and spent an estimated £363K. The top 5 brands take 82% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
8.6%
Market size, estimated
£363Ka year
Peak month
January2.4× the quietest month
Top search term
ab roller204K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £5.21 to £24.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.96 that is £24K to £30K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£5.21–£24.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£24K–£30K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #9 within Fitness. It carries 4,282 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
11.8%
Average rank
#9in Fitness
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,282per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ab Roller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£36K£73K£109K£145K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

37

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

12%

  • Amonax34%
  • EnterSports18%
  • RAM ONLINE14%
  • nnOuOnn11%
  • Gallant6%
  • ROMIX5%
  • Open — no brand owns it (4 brands, 12%)

Demand

Ab Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Ab Roller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ab roller204K/yr
  • ab wheel34K/yr
  • ab roller exercise wheel25K/yr
  • abs roller wheel20K/yr
  • ab wheel roller15K/yr
  • abs roller15K/yr
  • ab roller wheel9K/yr
  • abb roller8K/yr
  • ab roller with elbow support4K/yr
  • abs wheel roller5K/yr

Reviews and returns

What reviews say buyers love and hate about Ab Roller

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%

But awful cheap product

Felt cheap and not well made

Poor quality

Handle Quality10%−0.09

Hard painful handles

Impossible to get the handles on

I found it really hard to put the handles on

Grip9%−0.08

However, the grips are geniunly aweful

the grips were very loose

grips are so hard to get fully on

Strength9%−0.04

a bit flimsy

The mats a bit flimsy

feels slightly weak/bends a bit when doing full body ab rollouts

Ease Of Use5%

makes me not be able to use it effectively wouldnt recommend

Its extremely difficult to take them off

Love

Quality-Overall20%

Its built really well

Excellent product

very good quality

Value For Money16%+1.16

Good value

Excellent value for money

Good value for money

Ease Of Use12%

Easy to use

so allows beginners to get going easier

easy to store

Exercise/Sports Suitability11%+1.24

Great addition to workout

The main advantage is how engaging the exercise is

I find this device easy to use as an exerciser aid

Advertised Vs Actual Product9%+0.85

It does what it's supposed to do

Does what it says it does

As described thank you

Return

0.6% Return rate 11% Fixable by listing

Quality-Overall15%▇▆█▅▆▃

But awful cheap product

Felt cheap and not well made

Poor quality

Functionality-Overall13%█▅▂▇▂▃
Handle Quality12%▁▂▃▄▄█

Hard painful handles

Impossible to get the handles on

I found it really hard to put the handles on

Defective Material/Parts9%▃▃▅▅█▆
Size-Overall6%▁▄▁█▇▃

FAQ

Common Ab Roller questions

Answered from the same tracked data.