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7kg Dumbbells Pair

Fail

Shoppers spend only $77K a year here, so 7kg Dumbbells Pair is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£77K/yr173K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
63%top-5 click share · 12 brands · 16 sellers

Flapen Score

7kg Dumbbells Pair against its category

The dotted line is the Sports & Outdoors average. Past it, 7kg Dumbbells Pair is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 7kg Dumbbells Pair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 7kg Dumbbells Pair 173K times last year and spent an estimated £77K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
2.3%
Market size, estimated
£77Ka year
Peak month
January1.4× the quietest month
Top search term
7kg dumbbells pair61K searches a year

02 · Price

A sale here is worth £19.22.

Listings sell for £19.22 on average, from £10.32 to £31.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £19.22 that is £2K to £5K a year per listing.

Average price
£19.22inside the $15 to $100 sweet spot
Price range
£10.32–£31.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Fitness. It carries 3,948 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
27%
Out of stock, average day
0.0%
Average rank
#34in Fitness
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,948per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top 7kg Dumbbells Pair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

15%

  • Athlyt26%
  • RAVIAN21%
  • Amazon Basics17%
  • ZENO11%
  • HOMCOM7%
  • Myga4%
  • Open — no brand owns it (6 brands, 15%)

Demand

7kg Dumbbells Pair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 7kg Dumbbells Pair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 7kg dumbbells pair61K/yr
  • 7.5kg dumbbells pair44K/yr
  • 7.5kg dumbbells14K/yr
  • 7kg weights10K/yr
  • 7kg dumbbells12K/yr
  • 7 kg dumbbells pair8K/yr
  • 7.5 kg dumbbells pair7K/yr
  • dumbbells 7kg6K/yr
  • 7.5 kg dumbbells7K/yr
  • 7kg dumbbell4K/yr

Reviews and returns

What reviews say buyers love and hate about 7kg Dumbbells Pair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell20%−0.06

There is a slight chemical smell like other reviewers have mentioned

Bad smell

very strong rubber smell

Size-Overall14%−0.06

Not great for smaller hands

BIG

Start small

Weight Heavy10%−0.03

these weight are horrbile

Too heavy for a woman to use

To heavy for my needs

Quality-Overall9%+2.03

Very Garbage

then it is extremely low quality

Poor quality

Grip4%−0.01

I just couldnt get a good grip personally

not the ones with metal grip

Grip too thick for a lot of women

Love

Quality-Overall34%+2.03

Nice usable product

Amazing Quality

are well made

Value For Money14%+0.76

Good price

Reasonable price

Good value for money

Advertised Vs Actual Product11%+0.57

As advertised

Exactly what I wanted

As described

Grip8%−0.01

Good grip

Easy grip

they don't slip

Weight Light7%+0.55

not too heavy or too light

Very happy with these weights

Good weight

Return

0.4% Return rate 25% Fixable by listing

Weight Heavy47%▇▇▇█▆█

these weight are horrbile

Too heavy for a woman to use

To heavy for my needs

Size-Overall19%▅▇▇▇█▅

Not great for smaller hands

BIG

Start small

Advertised Vs Actual Product4%█▅▆█▆█
Smell4%▃█▆▃▃▃

There is a slight chemical smell like other reviewers have mentioned

Bad smell

very strong rubber smell

Value For Money3%▇▃▆▇█▅

Cost me a small fortune the initial outlay

Overpriced for what it is

FAQ

Common 7kg Dumbbells Pair questions

Answered from the same tracked data.