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700x28c Tyres

Fail

Shoppers spend only $38K a year here, so 700x28c Tyres is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£38K/yr35K searches / yr
90-day growth
+29.7%search demand this quarter
Competition
66%top-5 click share · 8 brands · 35 sellers

Flapen Score

700x28c Tyres against its category

The dotted line is the Sports & Outdoors average. Past it, 700x28c Tyres is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 700x28c Tyres market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 700x28c Tyres 35K times last year and spent an estimated £38K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+29.7%
Conversion, latest week
3.8%
Market size, estimated
£38Ka year
Top search term
700x28c tyres16K searches a year

02 · Price

A sale here is worth £28.87.

Listings sell for £28.87 on average, from £17.03 to £47.34. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £28.87 that is £0 to £3K a year per listing.

Average price
£28.87inside the $15 to $100 sweet spot
Price range
£17.03–£47.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #171 within Cycling. It carries 1,408 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
88%
Out of stock, average day
1.9%
Average rank
#171in Cycling
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,408per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top 700x28c Tyres products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

35

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

3%

  • Continental83%
  • RUHUO4%
  • Schwalbe3%
  • Panaracer3%
  • Fincci2%
  • YunSCM2%
  • Open — no brand owns it (2 brands, 3%)

Demand

700x28c Tyres search demand

Weekly searches over the year. Pick a range.

800600May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top 700x28c Tyres search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 700x28c tyres16K/yr
  • 700 x 28c tyres5K/yr
  • continental gatorskin 700x28c5K/yr
  • road bike tyres 700 x 28c6K/yr
  • gatorskin 700 x 28c2K/yr

Reviews and returns

What reviews say buyers love and hate about 700x28c Tyres

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.11

Punctured on first ride

Poor after 200 miles

Value For Money13%−0.05

For the price Im so disappointed

Waste of money

Grip13%−0.06

They have only a really good grip

Mounting13%−0.10

Very, very difficult to mount

Almost impossible to mount on the wheel

Quality-Overall13%+0.42

Not the best

Love

Quality-Overall23%+0.42

Good tyres, just be careful of specs

Good quality

Once on though they are very good. I run them tubeless, no issues

Size-Overall19%+2.37

Great fit

Easy to fit

Easy to fit tubeless

Value For Money16%−0.05

budget price point

Best bang for your buck

Great value for the price

Grip8%−0.06

Decent grip and well made, like most panaracer products

Good grippy tyres

Ease Of Use8%+0.22

Easy to fit

easy rolling with a fairly long life

Return

1.2% Return rate 77% Fixable by listing

Size-Overall64%█▇▇▇█▆

a bit of a nightmare to fit

Ive found them incredibly tight

Advertised Vs Actual Product9%▁█▃▃▇▃

And also check the specs carefully on the Continental website if in doubt, don't trust what is written in the product description here. for example, they're listed as tubeless tyres here [and, bizarrely, mountain bike tyres in the features and specs] but they're not

Defective Material/Parts7%▁▁▂█▃▅
Compatibility-Overall3%▁▁█▅▁▁
Functionality-Overall3%▁▁█▁▁▁

FAQ

Common 700x28c Tyres questions

Answered from the same tracked data.