700x28c tyres
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£28.87avg listing price — sweet spot $15–$100
Price range
Incredible£17.03–£47.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Good+29.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,407.94avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£38K£38K/yr · 35K searches
According to Flapen's Amazon United Kingdom niche tracking, 700x28c tyres is a £38K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
700x28c tyres market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £36K–£43K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 65%
- Out of stock
- 1.9%
- Avg brand age
- 68 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
35
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
3%
- Continental83%
- RUHUO4%
- Schwalbe3%
- Panaracer3%
- Fincci2%
- YunSCM2%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 13 weeks — +29.7% search growth over the last 90 days.Top 700x28c tyres search terms
- 700x28c tyres16K/yr
- 700 x 28c tyres5K/yr
- continental gatorskin 700x28c5K/yr
- road bike tyres 700 x 28c6K/yr
- gatorskin 700 x 28c2K/yr
Top 700x28c tyres products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Continental Gatorskin Road Bike Tyres German-Made Natural Rubber Tread and DuraSkin Protection | Durable and Fast Bicycle Tyre | Versatile Training and Commuter Cycle Tyre | 700x28c Tyres
Continental£31.014.6★3,481 rev
Continental Unisexs 01011050000 Bike Parts Other 28 | 700 x 28C
Continental£38.694.7★3,381 rev
Continental Unisexs Ride Tour Bike Parts Other 28 | 700 x 28C | 28 x 1 5/8 x 1 1/8
Continental£17.034.6★4,763 rev
Continental - Continental 28-622 Ultra Sport III (700 x 28C) Black/Brown Foldable Skin Tire - 1 Piece
Continental£18.864.5★211 rev
Continental Grand Prix 5000 S TR 28 Folding Tyre 700 x 28C (28-622) Black
Continental£47.344.4★1,130 rev
Newest
by launch date
2-Pack 700x28c Bike Tire Tube 700c Road Bike Tires & Tubes (UK) (700x28c)
RUHUO£26.382 rev
2-Pack 700x28/32/35c Road Bike Tire Set Foldable Tires with Presta Valve FV48 Inner Tubes and Tires Lever Suitable for Road BikesCity BikesTouring Bicycle Bike (700x35c)
GRELiving£26.0969 rev
MEGHNA 700C Road Bike Tyre Bicycle Tire 700x28c 700x32c 700x35c Road Bike Replacement Tyres for Electric Road Mountain MTB and Hybrid Bikes (2 Tires 700x28c)
MEGHNA£20.6459 rev
Panaracer Gravelking SK TLR Tubeless Ready Folding Gravel Bike Tyres | ZSG Gravel Compound Bicycle Tyres with Puncture Resistant Beadlock Technology | 120Tpi Tufftex Casing 700c Bike Tyre
Panaracer£32.15129 rev
Continental - Continental 28-622 Ultra Sport III (700 x 28C) Black/Brown Foldable Skin Tire - 1 Piece
Continental£18.86211 rev
Trending
90-day click momentum2-Pack 700x28c Bike Tire Tube 700c Road Bike Tires & Tubes (UK) (700x28c)
RUHUO£26.385.0★
Panaracer Gravelking SK TLR Tubeless Ready Folding Gravel Bike Tyres | ZSG Gravel Compound Bicycle Tyres with Puncture Resistant Beadlock Technology | 120Tpi Tufftex Casing 700c Bike Tyre
Panaracer£32.154.4★
Continental Grand Prix 5000 S TR 28 Folding Tyre 700 x 28C (28-622) Black
Continental£47.344.4★
Continental Unisexs Ride Tour Bike Parts Other 28 | 700 x 28C | 28 x 1 5/8 x 1 1/8
Continental£17.034.6★
2-Pack 700x28/32/35c Road Bike Tire Set Foldable Tires with Presta Valve FV48 Inner Tubes and Tires Lever Suitable for Road BikesCity BikesTouring Bicycle Bike (700x35c)
GRELiving£26.093.9★
What buyers say about 700x28c tyres
What buyers praise and complain about, mined from review topics.What buyers love
“Good tyres, just be careful of specs”
“Great fit”
“budget price point”
“Decent grip and well made, like most panaracer products”
“Easy to fit”
“Excellent Gravel Bike tyres”
“Black chill compound always provides great durability”
“good rubber”
“comfort feel good too”
“As described”
What buyers complain about
“Punctured on first ride”
“For the price Im so disappointed”
“They have only a really good grip”
“Very, very difficult to mount”
“Not the best”
“And also check the specs carefully on the Continental website if in doubt, don't trust what is written in the product description here. for example, they're listed as tubeless tyres here [and, bizarrely, mountain bike tyres in the features and specs] but they're not”
“And impossible to put on”
“a bit of a nightmare to fit”
Top return reasons
Common questions
- Is 700x28c tyres profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the 700x28c tyres niche?
- 8 brands and 35 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in 700x28c tyres?
- Top complaints mined from reviews: Durability, Value For Money, Grip. The return rate is 1.2%.
- What does it cost to enter the 700x28c tyres niche?
- Listings span £17.03–£47.34; the average listing price is £28.87 (sweet spot $15–$100). The average incumbent carries 1,408 reviews — the moat a new listing must climb.