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700x28c Tyres

a small market ($38K/yr) — 700x28c Tyres doesn't clear our bar today.

Flapen Score

47
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Market size 9Growth 56Conversion 47Competition 32Returns 91Price range 95Avg price 95Brand share 13Review moat 52Quality gap 52
This niche Category average

Is 700x28c Tyres profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 700x28c Tyres is a £38K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 47/100.

700x28c Tyres: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +29.7% over the last 90 days and 3.8% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr2K
Search volume / yr+29.7%35K
Conversion rate3.8%
Avg price£28.87

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 35
Top-5 product click share66%
Open market5%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement65%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews1,408

Top 700x28c Tyres products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

35

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

3%

  • Continental83%
  • RUHUO4%
  • Schwalbe3%
  • Panaracer3%
  • Fincci2%
  • YunSCM2%
  • Open — no brand owns it (2 brands, 3%)

700x28c Tyres demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR3.8%Products17Brands8Top 5 Brands95%OOS Rate1.9%Rating4.4★Reviews1,408Avg BSR#171
800600May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top 700x28c Tyres search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 700x28c tyres16K/yr
  • 700 x 28c tyres5K/yr
  • continental gatorskin 700x28c5K/yr
  • road bike tyres 700 x 28c6K/yr
  • gatorskin 700 x 28c2K/yr

What reviews say buyers love and hate about 700x28c Tyres

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall23%

Good tyres, just be careful of specs

Size-Overall19%

Great fit

Value For Money16%

budget price point

Grip8%

Decent grip and well made, like most panaracer products

Ease Of Use8%

Easy to fit

What buyers complain about

85% of reviews
Durability19%

Punctured on first ride

Value For Money13%

For the price Im so disappointed

Grip13%

They have only a really good grip

Mounting13%

Very, very difficult to mount

Quality-Overall13%

Not the best

700x28c Tyres return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Advertised Vs Actual Product
9%
3Defective Material/Parts
7%
4Compatibility-Overall
3%
5Functionality-Overall
3%

Common 700x28c Tyres questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 700x28c Tyres 47/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +29.7% over the last 90 days.
700x28c Tyres buyers on Amazon United Kingdom complain most about Durability, Value For Money, Grip, the themes mined from the niche's reviews. Its return rate is 1.2%.