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7.5kg Dumbbells Pair

Fail

Shoppers spend only $20K a year here, so 7.5kg Dumbbells Pair is a Fail.

Flapen Score
38
38 / 100
Ranks 718 of 792 Sports & Outdoors niches · −12 vs the category median of 50
Market size
£20K/yr70K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
61%top-5 click share · 10 brands · 14 sellers

Flapen Score

7.5kg Dumbbells Pair against its category

The dotted line is the Sports & Outdoors average. Past it, 7.5kg Dumbbells Pair is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 7.5kg Dumbbells Pair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 7.5kg Dumbbells Pair 70K times last year and spent an estimated £20K. The top 5 brands take 82% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
1.6%
Market size, estimated
£20Ka year
Peak month
January1.5× the quietest month
Top search term
7.5kg dumbbells pair44K searches a year

02 · Price

A sale here is worth £17.72.

Listings sell for £17.72 on average, from £10.32 to £27.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.72 that is £0 to £2K a year per listing.

Average price
£17.72inside the $15 to $100 sweet spot
Price range
£10.32–£27.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #31 within Fitness. It carries 5,529 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
33%
Out of stock, average day
7.3%
Average rank
#31in Fitness
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,529per listing
Listings tracked
21

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top 7.5kg Dumbbells Pair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

10%

  • RAVIAN28%
  • Amazon Basics16%
  • Athlyt15%
  • ZENO13%
  • HOMCOM10%
  • METIS7%
  • Open — no brand owns it (4 brands, 10%)

Demand

7.5kg Dumbbells Pair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 7.5kg Dumbbells Pair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 7.5kg dumbbells pair44K/yr
  • 7.5kg dumbbells14K/yr
  • dumbbells 7.5kg pair5K/yr
  • 7.5 kg dumbbells7K/yr

Reviews and returns

What reviews say buyers love and hate about 7.5kg Dumbbells Pair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell18%−0.05

There is a slight chemical smell like other reviewers have mentioned

Bad smell

very strong rubber smell

Size-Overall12%−0.06

BIG

Start small

too wide for my hands

Weight Heavy12%−0.03

these weight are horrbile

Too heavy for a woman to use

To heavy for my needs

Quality-Overall8%+1.82

Very Garbage

then it is extremely low quality

Poor quality

Grip3%−0.01

I just couldnt get a good grip personally

not the ones with metal grip

Grip too thick for a lot of women

Love

Quality-Overall37%+1.82

Nice well made items

Nice usable product

Amazing Quality

Value For Money13%+0.87

Good value

Reasonable price

Good value for money

Advertised Vs Actual Product11%+0.38

As advertised

Exactly what I wanted

As described

Grip7%−0.01

Good grip

Easy grip

they don't slip

Weight Light6%+0.56

not too heavy or too light

Very happy with these weights

Good weight

Return

0.4% Return rate 22% Fixable by listing

Weight Heavy54%▇▇▆▇▇█

these weight are horrbile

Too heavy for a woman to use

To heavy for my needs

Size-Overall16%▃▅█▅▆▃

BIG

Start small

too wide for my hands

Weight Light4%█▆▂▄▅▁

wish I had gone lighter its my first time with Dumbbells 💪 good size use them at home all the time

Advertised Vs Actual Product4%█▄▄▆▄▇

Nonsense description

Waste of time, money and resources ordering this wrongly described item

Smell3%▄█▆▄▄▄

There is a slight chemical smell like other reviewers have mentioned

Bad smell

very strong rubber smell

FAQ

Common 7.5kg Dumbbells Pair questions

Answered from the same tracked data.