Is 27.5 x 2.10 mountain bike tyre profitable to sell on Amazon United Kingdom?

The niche generates £58K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +29.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the 27.5 x 2.10 mountain bike tyre niche?

10 brands and 30 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in 27.5 x 2.10 mountain bike tyre?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Inflation/Deflation. The return rate is 0.7%.

When does demand for 27.5 x 2.10 mountain bike tyre peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the 27.5 x 2.10 mountain bike tyre niche?

Listings span £12.73–£41.09; the average listing price is £24.58 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.

27.5 x 2.10 mountain bike tyre

Worth a look

Shows low returns (0.7%), but a small market ($58K/yr) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£24.58

avg listing price — sweet spot $15–$100

Price range

Great£12.73–£41.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great287.96

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.0%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£58K

£58K/yr · 99K searches

According to Flapen's Amazon United Kingdom niche tracking, 27.5 x 2.10 mountain bike tyre is a £58K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

27.5 x 2.10 mountain bike tyre market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £49K–£61K; units × avg price
Conversion rate: 2.4%
Avg BSR: #319
Page quality: 0%
Prime: 68%
Sponsored: 56%
Out of stock: 3.3%
Avg brand age: 63 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

15%

Maxxis47%
Fincci8%
Continental8%
Kenda8%
Schwalbe7%
YunSCM6%
Open — no brand owns it (4 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top 27.5 x 2.10 mountain bike tyre search terms

27.5 mtb tyres43K/yr +26.8%1.2% conv.
27.5 x 2.10 mountain bike tyre15K/yr +34.6%2.9% conv.
27.5 tyres12K/yr +35.8%0.7% conv.
mountain bike tyres 27.510K/yr +37.2%1.7% conv.
mtb tyres 27.56K/yr +13.8%0.6% conv.
27.5+ mtb tyres4K/yr +54.4%1.1% conv.
27.5 tyre5K/yr +13.2%2.3% conv.
schwalbe 27.5 mtb tyres4K/yr +9.0%0.7% conv.

All search terms

Top 27.5 x 2.10 mountain bike tyre products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maxxis Minion DHR II EXO/TR 60 TPI Tubeless 27.5 X 2.30 MTB Tyre 27.5 x 2.30

Maxxis£25.304.8★872 rev

Maxxis Minion DHR II 27.5 x 2.60 60 TPI Folding Dual Compound ExO / TR tyre

Maxxis£30.764.6★294 rev

Baldys 27.5 x 2.10 Mountain Bike Tyre BLACK

Baldy's£14.494.6★320 rev

Continental Unisexs 01502900000 Bike Parts Other 27.5 | 27.5 x 2.30

Continental£19.684.6★966 rev

YunSCM 2Pcs Foldable 27.5 Inch Bike Tyres 27.5X2.40 Tires 60-584 Compatible With 27.5X2.40 Mountain/Gravel/Off Road/Road Bicycle Bike Tyre

YunSCM£35.155.0★1 rev

Newest

by launch date

1pc 27.5 Inch 27.5 x 2.10 (54-584) Mountain Bike Tyres Replacement Foldable Bicycle Tyres for 27.5 x 1.95 27.5 x 2.10 27.5 x 2.125 MTB Hybrid Off Road Bike

SIMEIQI£12.893 rev

5mo ago

1pc 27.5 Inch 27.5 x 2.10 (54-584) Mountain Bike Tyres Replacement Foldable Bicycle Tyres for 27.5 x 1.95 27.5 x 2.125 MTB Hybrid Off Road Bike

SIMEIQI£12.733 rev

5mo ago

YunSCM 2Pcs Foldable 27.5 Inch Bike Tyres 27.5X2.40 Tires 60-584 Compatible With 27.5X2.40 Mountain/Gravel/Off Road/Road Bicycle Bike Tyre

YunSCM£35.151 rev

6mo ago

Kenda KADRE 27.5 x 2.10 Mountain Bike Tyre BLACK

Kenda£16.5818 rev

6mo ago

YUNSCM 2Pcs 60TPI Nylon Puncture Proof 27.5 inch Lightweight Bike Tyres 27.5x1.75/47-584 Compatible with Road/City Bike Mountain Bike Tires 27.5 x 1.75

YunSCM£37.2550 rev

11mo ago

What buyers say about 27.5 x 2.10 mountain bike tyre

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“quality mtb tyre”

Size-Overall18%

“Easy fit”

Value For Money13%

“Good value”

Grip8%

“My bike loves it boss grip on tyre cheap for the price came way early thanks”

Advertised Vs Actual Product7%

“Does everything it should”

Ease Of Use7%

“Perfect, easy to fill and less contact with the road surface”

Leak-Proof3%

“Great look, no leaks”

Friction3%

“Great grippy tyres”

Efficiency3%

“They work brilliantly”

Durability3%

“Long lasting”

What buyers complain about

Size-Overall33%

“Looks too wide”

Quality-Overall14%

“Poor quality”

Inflation/Deflation14%

“one of the inner tubes blew wile inflating”

Durability12%

“last three have only lasted a couple of months”

Value For Money10%

“Switched to Continentals, more expensive”

Maintenance And Repair5%

“Un-repairable”

Top return reasons

Size-Overall63%

Advertised Vs Actual Product9%

Quality-Overall4%

Inflation/Deflation3%

Maintenance And Repair3%

Value For Money2%

Durability2%

Thin2%

Grip2%

Product Condition2%

Common questions

Is 27.5 x 2.10 mountain bike tyre profitable to sell on Amazon United Kingdom?: The niche generates £58K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +29.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the 27.5 x 2.10 mountain bike tyre niche?: 10 brands and 30 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in 27.5 x 2.10 mountain bike tyre?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Inflation/Deflation. The return rate is 0.7%.
When does demand for 27.5 x 2.10 mountain bike tyre peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the 27.5 x 2.10 mountain bike tyre niche?: Listings span £12.73–£41.09; the average listing price is £24.58 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.