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24kg Kettlebell

a small market ($18K/yr) — 24kg Kettlebell doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 5Growth 22Conversion 9Competition 54Returns 98Price range 91Avg price 95Brand share 32Review moat 47Quality gap 37
This niche Category average

Is 24kg Kettlebell profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 24kg Kettlebell is a £18K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 41/100.

24kg Kettlebell: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.4% over the last 90 days and 0.7% of searches end in a purchase.

£18K

revenue / yr

Units sold / yr1K
Search volume / yr-6.4%73K
Conversion rate0.7%
Avg price£33.78

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers14 · 18
Top-5 product click share53%
Open market14%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement88%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,790

Top 24kg Kettlebell products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£734£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

18

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

10%

  • Fashion Thirsty38%
  • fk sports16%
  • Chase Fitness13%
  • Amazon Basics12%
  • Phoenix Fitness6%
  • METIS4%
  • Open — no brand owns it (8 brands, 10%)

24kg Kettlebell demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR0.7%Products32Brands14Top 5 Brands86%OOS Rate4.3%Rating4.5★Reviews1,790Avg BSR#54
2K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top 24kg Kettlebell search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 24kg kettlebell32K/yr
  • 24 kg kettlebell8K/yr
  • kettlebell 24kg10K/yr
  • kettlebells 24kg10K/yr
  • 25kg kettlebell8K/yr
  • 24kg kettlebell uk6K/yr

What reviews say buyers love and hate about 24kg Kettlebell

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall33%

Good quality

Grip12%

great grip

Advertised Vs Actual Product10%

As advertised

Value For Money6%

great value for money

Exercise/Sports Suitability4%

it seems like a good addition to my gym

What buyers complain about

82% of reviews
Size-Overall37%

The size of these is the main issue

Weight Heavy15%

Heavier than imagined

Handle Quality14%

only thing is the handle is quite thick so difficult to get your hands around

Grip13%

I ordered the 20 kg It's very big and bulky and not fit for purpose the vinyl grip is ridiculously slippy and if you want to send it back, it will cost almost as much as the refund

Material Quality2%

it is plastic

24kg Kettlebell return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Weight Heavy
19%
3Handle Quality
8%
4Grip
7%
5Quality-Overall
3%

Common 24kg Kettlebell questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 24kg Kettlebell 41/100 on Amazon United Kingdom — Skip it. The niche generates £18K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -6.4% over the last 90 days.
24kg Kettlebell buyers on Amazon United Kingdom complain most about Size-Overall, Weight Heavy, Handle Quality, the themes mined from the niche's reviews. Its return rate is 0.3%.