24kg Kettlebell
FailShoppers spend only $18K a year here, so 24kg Kettlebell is a Fail.
- Flapen Score
- 41 / 100Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 5041
- Market size
- £18K/yr73K searches / yr
- 90-day growth
- -6.4%search demand this quarter
- Competition
- 53%top-5 click share · 14 brands · 18 sellers
Flapen Score
24kg Kettlebell against its category
The dotted line is the Sports & Outdoors average. Past it, 24kg Kettlebell is stronger. Inside it, weaker.
Market
The 24kg Kettlebell market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 24kg Kettlebell 73K times last year and spent an estimated £18K. The top 5 brands take 86% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -6.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £18Ka year
- Top search term
- 24kg kettlebell32K searches a year
02 · Price
A sale here is worth £33.78.
Listings sell for £33.78 on average, from £11.90 to £70.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £33.78 that is £0 to £3K a year per listing.
- Average price
- £33.78inside the $15 to $100 sweet spot
- Price range
- £11.90–£70.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #54 within Fitness. It carries 1,790 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 34%
- Out of stock, average day
- 4.3%
- Average rank
- #54in Fitness
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,790per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top 24kg Kettlebell products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FK Sports Kettlebells 4KG 6KG 8KG 10KG 12KG 14KG 16KG 20KG 24KG | Heavy Weight Kettle Bell For Strength Cardio Training | Kettlebell for Home & Gym Fitness Workout (Black 24KG)
- Price
- £33.24
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 11mo ago

NORTHERN Kettlebells Weights Cast Iron Workout Equipment for Home Gym Fitness Strength Training Cardio Toning Muscle Growth & Exercise Easy-Grip Handle 2kg 4kg 6kg 8kg 10kg 12kg 16kg 20kg 24kg 28kg
- Price
- £48.54
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 1y ago

NORTHERN Kettlebells Weights Cast Iron Workout Equipment for Home Gym Fitness Strength Training Cardio Toning Muscle Growth & Exercise Easy-Grip Handle 2kg 4kg 6kg 8kg 10kg 12kg 16kg 20kg 24kg 28kg
- Price
- £29.24
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 1y ago

Chase Fitness Cast Iron Kettlebell for Strength and Cardio Home Gym Training 4kg - 40kg (24KG)
- Price
- £43.99
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 5y ago

NORTHERN Kettlebells Weights Cast Iron Workout Equipment for Home Gym Fitness Strength Training Cardio Toning Muscle Growth & Exercise Easy-Grip Handle 2kg 4kg 6kg 8kg 10kg 12kg 16kg 20kg 24kg 28kg
- Price
- £21.74
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 3y ago
Trending
90-day click momentum
YOTTOY Soft Kettlebell Kettlebell Anti-Slip Grip Weight for Home Workouts Kettlebells Set Strength and Safety Guaranteed (Purple 10 LB)
- Price
- £17.08
- Rating
- 4.7/5
- Reviews
- 882
- Age
- 1y ago

Amazon Basics Adjustable Dumbbell 12 Weight Settings from 3kg to 24kg Single Dumbbell for Home Gym Strength Training Workout Black
- Price
- £70.25
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 12mo ago

Meister Elite Portable Sand Kettlebell - Soft Sandbag Weight - 15lb / 6.8kg
- Price
- £11.90
- Rating
- 4.3/5
- Reviews
- 903
- Age
- 9y ago

NORTHERN Kettlebells Weights Cast Iron Workout Equipment for Home Gym Fitness Strength Training Cardio Toning Muscle Growth & Exercise Easy-Grip Handle 2kg 4kg 6kg 8kg 10kg 12kg 16kg 20kg 24kg 28kg
- Price
- £29.24
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 1y ago

Phoenix Fitness Vinyl Kettlebell - Heavy Weight Kettle Bell for Home Gym Workout Equipment Strength Fitness Pilates Weight Training - Black 20kg
- Price
- £21.19
- Rating
- 4.2/5
- Reviews
- 4,383
- Age
- 9y ago
Newest
by launch date
Senshi Japan Cast Iron Kettlebell Cardio Home & Functional Training Muscle Building (24KG)
- Price
- £41.20
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 8mo ago

FK Sports Kettlebells 4KG 6KG 8KG 10KG 12KG 14KG 16KG 20KG 24KG | Heavy Weight Kettle Bell For Strength Cardio Training | Kettlebell for Home & Gym Fitness Workout (Black 24KG)
- Price
- £33.24
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 11mo ago

Amazon Basics Adjustable Dumbbell 12 Weight Settings from 3kg to 24kg Single Dumbbell for Home Gym Strength Training Workout Black
- Price
- £70.25
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 12mo ago

Chase Fitness Cast Iron Kettlebell 4kg - 40kg Home Gym Training Equipment (16 Kilograms)
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1y ago

Kettlebells Weights Cast Iron Workout Home Gym Fitness Strength Training Premium Quality Toning Muscle Growth Lifting Equipment Exercise Easy Grip Handle (28KG)
- Price
- £53.48
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
18
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
10%
- Fashion Thirsty38%
- fk sports16%
- Chase Fitness13%
- Amazon Basics12%
- Phoenix Fitness6%
- METIS4%
- Open — no brand owns it (8 brands, 10%)
Demand
24kg Kettlebell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Search terms
Top 24kg Kettlebell search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 24kg kettlebell32K/yr
- 24 kg kettlebell8K/yr
- kettlebell 24kg10K/yr
- kettlebells 24kg10K/yr
- 25kg kettlebell8K/yr
- 24kg kettlebell uk6K/yr
Reviews and returns
What reviews say buyers love and hate about 24kg Kettlebell
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The size of these is the main issue
The kettle bell is smaller than I thought
Very large
Heavier than imagined
Heavy
heavy
only thing is the handle is quite thick so difficult to get your hands around
i've noticed some of the reviews are talking about the handle being too big
Handles are too big
I ordered the 20 kg It's very big and bulky and not fit for purpose the vinyl grip is ridiculously slippy and if you want to send it back, it will cost almost as much as the refund
And with the plastic it really difficult to get a good grip on it being 20kg will be looking for a cast iron one
Almost impossible to get grip
it is plastic
Love
Good quality
Excellent quality kettlebell
well made
great grip
the grip is smooth
Good gripping surface
As advertised
Exactly like on the pictures
As expected
great value for money
Good value
Worth every penny
it seems like a good addition to my gym
I like the range of exercises that are possible
Great for my home workouts
Return
0.3% Return rate 48% Fixable by listing
The size of these is the main issue
The kettle bell is smaller than I thought
Very large
Heavier than imagined
Heavy
heavy
only thing is the handle is quite thick so difficult to get your hands around
i've noticed some of the reviews are talking about the handle being too big
Handles are too big
I ordered the 20 kg It's very big and bulky and not fit for purpose the vinyl grip is ridiculously slippy and if you want to send it back, it will cost almost as much as the refund
And with the plastic it really difficult to get a good grip on it being 20kg will be looking for a cast iron one
Almost impossible to get grip
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 24kg Kettlebell questions
Answered from the same tracked data.









