24kg kettlebell
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£33.78avg listing price — sweet spot $15–$100
Price range
Great£11.90–£70.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,789.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£18K£18K/yr · 73K searches
According to Flapen's Amazon United Kingdom niche tracking, 24kg kettlebell is a £18K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
24kg kettlebell market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £34K–£42K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 34%
- Sponsored
- 88%
- Out of stock
- 4.3%
- Avg brand age
- 54 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
18
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
10%
- Fashion Thirsty38%
- fk sports16%
- Chase Fitness13%
- Amazon Basics12%
- Phoenix Fitness6%
- METIS4%
- Open — no brand owns it (8 brands, 10%)
Demand
Weekly Amazon search volume, last 30 weeks — -6.4% search growth over the last 90 days.Top 24kg kettlebell search terms
- 24kg kettlebell32K/yr
- 24 kg kettlebell8K/yr
- kettlebell 24kg10K/yr
- kettlebells 24kg10K/yr
- 25kg kettlebell8K/yr
- 24kg kettlebell uk6K/yr
Top 24kg kettlebell products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FK Sports Kettlebells 4KG 6KG 8KG 10KG 12KG 14KG 16KG 20KG 24KG | Heavy Weight Kettle Bell For Strength Cardio Training | Kettlebell for Home & Gym Fitness Workout (Black 24KG)
fk sports£33.244.2★45 rev
NORTHERN Kettlebells Weights Cast Iron Workout Equipment for Home Gym Fitness Strength Training Cardio Toning Muscle Growth & Exercise Easy-Grip Handle 2kg 4kg 6kg 8kg 10kg 12kg 16kg 20kg 24kg 28kg
Fashion Thirsty£48.544.6★203 rev
NORTHERN Kettlebells Weights Cast Iron Workout Equipment for Home Gym Fitness Strength Training Cardio Toning Muscle Growth & Exercise Easy-Grip Handle 2kg 4kg 6kg 8kg 10kg 12kg 16kg 20kg 24kg 28kg
Fashion Thirsty£29.244.6★203 rev
Chase Fitness Cast Iron Kettlebell for Strength and Cardio Home Gym Training 4kg - 40kg (24KG)
Chase Fitness£43.994.6★47 rev
NORTHERN Kettlebells Weights Cast Iron Workout Equipment for Home Gym Fitness Strength Training Cardio Toning Muscle Growth & Exercise Easy-Grip Handle 2kg 4kg 6kg 8kg 10kg 12kg 16kg 20kg 24kg 28kg
Fashion Thirsty£21.744.6★203 rev
Newest
by launch date
Senshi Japan Cast Iron Kettlebell Cardio Home & Functional Training Muscle Building (24KG)
Senshi Japan£41.2018 rev
FK Sports Kettlebells 4KG 6KG 8KG 10KG 12KG 14KG 16KG 20KG 24KG | Heavy Weight Kettle Bell For Strength Cardio Training | Kettlebell for Home & Gym Fitness Workout (Black 24KG)
fk sports£33.2445 rev
Amazon Basics Adjustable Dumbbell 12 Weight Settings from 3kg to 24kg Single Dumbbell for Home Gym Strength Training Workout Black
Amazon Basics£70.25106 rev
Chase Fitness Cast Iron Kettlebell 4kg - 40kg Home Gym Training Equipment (16 Kilograms)
Chase Fitness£33.3460 rev
Kettlebells Weights Cast Iron Workout Home Gym Fitness Strength Training Premium Quality Toning Muscle Growth Lifting Equipment Exercise Easy Grip Handle (28KG)
Fashion Thirsty£53.48203 rev
Trending
90-day click momentum
YOTTOY Soft Kettlebell Kettlebell Anti-Slip Grip Weight for Home Workouts Kettlebells Set Strength and Safety Guaranteed (Purple 10 LB)
YOTTOY£17.084.7★
Amazon Basics Adjustable Dumbbell 12 Weight Settings from 3kg to 24kg Single Dumbbell for Home Gym Strength Training Workout Black
Amazon Basics£70.254.5★
Meister Elite Portable Sand Kettlebell - Soft Sandbag Weight - 15lb / 6.8kg
Meister£11.904.3★
NORTHERN Kettlebells Weights Cast Iron Workout Equipment for Home Gym Fitness Strength Training Cardio Toning Muscle Growth & Exercise Easy-Grip Handle 2kg 4kg 6kg 8kg 10kg 12kg 16kg 20kg 24kg 28kg
Fashion Thirsty£29.244.6★
Phoenix Fitness Vinyl Kettlebell - Heavy Weight Kettle Bell for Home Gym Workout Equipment Strength Fitness Pilates Weight Training - Black 20kg
Phoenix Fitness£21.194.2★
What buyers say about 24kg kettlebell
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“great grip”
“As advertised”
“great value for money”
“it seems like a good addition to my gym”
“The cast iron construction feels durable and well made, and the painted finish has held up well with regular use”
“I also like that the bell is not so bulky vs some other kettlebells”
“it's a great size”
“easy to use”
“It has a nice balance”
What buyers complain about
“The size of these is the main issue”
“Heavier than imagined”
“only thing is the handle is quite thick so difficult to get your hands around”
“I ordered the 20 kg It's very big and bulky and not fit for purpose the vinyl grip is ridiculously slippy and if you want to send it back, it will cost almost as much as the refund”
“it is plastic”
“as for value for money i think all kettlebells are overpriced”
Top return reasons
Common questions
- Is 24kg kettlebell profitable to sell on Amazon United Kingdom?
- The niche generates £18K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the 24kg kettlebell niche?
- 14 brands and 18 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in 24kg kettlebell?
- Top complaints mined from reviews: Size-Overall, Weight Heavy, Handle Quality. The return rate is 0.3%.
- What does it cost to enter the 24kg kettlebell niche?
- Listings span £11.90–£70.25; the average listing price is £33.78 (sweet spot $15–$100). The average incumbent carries 1,790 reviews — the moat a new listing must climb.