Skip to content

24kg Kettlebell

Fail

Shoppers spend only $18K a year here, so 24kg Kettlebell is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£18K/yr73K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
53%top-5 click share · 14 brands · 18 sellers

Flapen Score

24kg Kettlebell against its category

The dotted line is the Sports & Outdoors average. Past it, 24kg Kettlebell is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 24kg Kettlebell market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 24kg Kettlebell 73K times last year and spent an estimated £18K. The top 5 brands take 86% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
0.7%
Market size, estimated
£18Ka year
Top search term
24kg kettlebell32K searches a year

02 · Price

A sale here is worth £33.78.

Listings sell for £33.78 on average, from £11.90 to £70.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £33.78 that is £0 to £3K a year per listing.

Average price
£33.78inside the $15 to $100 sweet spot
Price range
£11.90–£70.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #54 within Fitness. It carries 1,790 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
34%
Out of stock, average day
4.3%
Average rank
#54in Fitness
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,790per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top 24kg Kettlebell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£734£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

18

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

10%

  • Fashion Thirsty38%
  • fk sports16%
  • Chase Fitness13%
  • Amazon Basics12%
  • Phoenix Fitness6%
  • METIS4%
  • Open — no brand owns it (8 brands, 10%)

Demand

24kg Kettlebell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top 24kg Kettlebell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 24kg kettlebell32K/yr
  • 24 kg kettlebell8K/yr
  • kettlebell 24kg10K/yr
  • kettlebells 24kg10K/yr
  • 25kg kettlebell8K/yr
  • 24kg kettlebell uk6K/yr

Reviews and returns

What reviews say buyers love and hate about 24kg Kettlebell

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.12

The size of these is the main issue

The kettle bell is smaller than I thought

Very large

Weight Heavy15%−0.01

Heavier than imagined

Heavy

heavy

Handle Quality14%−0.04

only thing is the handle is quite thick so difficult to get your hands around

i've noticed some of the reviews are talking about the handle being too big

Handles are too big

Grip13%−0.02

I ordered the 20 kg It's very big and bulky and not fit for purpose the vinyl grip is ridiculously slippy and if you want to send it back, it will cost almost as much as the refund

And with the plastic it really difficult to get a good grip on it being 20kg will be looking for a cast iron one

Almost impossible to get grip

Material Quality2%0.00

it is plastic

Love

Quality-Overall33%+2.58

Good quality

Excellent quality kettlebell

well made

Grip12%−0.02

great grip

the grip is smooth

Good gripping surface

Advertised Vs Actual Product10%+0.66

As advertised

Exactly like on the pictures

As expected

Value For Money6%+0.28

great value for money

Good value

Worth every penny

Exercise/Sports Suitability4%+0.21

it seems like a good addition to my gym

I like the range of exercises that are possible

Great for my home workouts

Return

0.3% Return rate 48% Fixable by listing

Size-Overall40%▇▃▆▆█▇

The size of these is the main issue

The kettle bell is smaller than I thought

Very large

Weight Heavy19%▅█▂▃▂▂

Heavier than imagined

Heavy

heavy

Handle Quality8%███▅▇▅

only thing is the handle is quite thick so difficult to get your hands around

i've noticed some of the reviews are talking about the handle being too big

Handles are too big

Grip7%▁▁▇▄▃█

I ordered the 20 kg It's very big and bulky and not fit for purpose the vinyl grip is ridiculously slippy and if you want to send it back, it will cost almost as much as the refund

And with the plastic it really difficult to get a good grip on it being 20kg will be looking for a cast iron one

Almost impossible to get grip

Quality-Overall3%▁▁▁█▄▆

FAQ

Common 24kg Kettlebell questions

Answered from the same tracked data.