24 inch bike
Worth a lookShows low returns (0.8%), but weak search conversion (0.1%) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Incredible95.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Growth
Good+53.2%90-day search growth — must beat 0% to launch
Avg price
Good£147.17avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.42–£208.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad£20K£20K/yr · 115K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, 24 inch bike is a £20K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
24 inch bike market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £15K–£37K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 100%
- Out of stock
- 22.8%
- Avg brand age
- 40 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
13%
- Baldwins35%
- Generic17%
- OOFAYJIA13%
- HH HILAND9%
- Glerc7%
- TRIOBLADE7%
- Open — no brand owns it (3 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +53.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Top 24 inch bike search terms
- 24 inch bike33K/yr
- 24 inch girls bike12K/yr
- 24 inch bike boys10K/yr
- 24inch bike8K/yr
- bike 24 inch boys6K/yr
- 24 bike7K/yr
- girls 24 inch bike8K/yr
- 24 inch mountain bike6K/yr
- 24 inch boys bike5K/yr
- 24 inch bike girls5K/yr
Top 24 inch bike products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baldwins Bike Inner Tube 24 x 1.75 to 2.125 Schrader Valve & BALDYS TYRE LEVER
Baldwins£5.424.4★831 rev
OOFAYJIA 20 24-Inch Kids Mountain Bike for Boys and Girls Aged 7-14 Featuring 7-Speed Gearing Suspension Fork Dual Disc Brakes Led Headlight Multiple Colors (Pink 20 Inch)
OOFAYJIA£122.924.7★5 rev
Rexhan 24 26 27.5 Inch Mountain Bike Foldable Adult & Teenager Bicycle City Bike Commuter Cycle Unisex Men & Women MTB Dual Suspension Dual Disc Brake 21 Speed 19 KG Lightweight (24 Inch)
Generic£156.643.7★18 rev
21 Speed Kids Bike Pink Girls Mountain Bike 22 24 Road Bike Sport Bicycle Girls Cycle Double Front and Rear Suspension 7 Gears Dual Disc Break Tool Kit 6 to 12 Year Old New! (24 Inch)
Generic£166.343.7★18 rev
21 Speed Kids Bike Unisex Mountain Bike 22 24 Road Bike Sport Bicycle Unisex Cycle Double Front and Rear Suspension 7 Gears Dual Disc Break Tool Kit 6 to 12 Year Old New! (24 Inch)
Generic£153.992.9★10 rev
Newest
by launch date
LSBIKE 24/26/27.5 Inch Mountain Bike 21 Speed Drivetrain Bike Mountain Bicycle for Adult 3/10 Spoke Wheels bicycle Men Dual Suspension Hardtail Bike Women Sport Cycling (Pink 24inch)
LSBIKE£197.2738 rev
OOFAYJIA 20 24-Inch Kids Mountain Bike for Boys and Girls Aged 7-14 Featuring 7-Speed Gearing Suspension Fork Dual Disc Brakes Led Headlight Multiple Colors (Pink 20 Inch)
OOFAYJIA£122.925 rev
OOFAYJIA 20/24-Inch Kids Mountain Bike for Boys and Girls Aged 7-12 Single-Speed Kids Bicycle with V-Brakes Kickstand Adjustable Seat and Anti-Slip Tyres Multiple Colours (Silver 20 Inch)
OOFAYJIA£113.562 rev
OOFAYJIA 20 24-Inch Kids Mountain Bike for Boys and Girls Aged 7-14 Featuring 7-Speed Gearing Suspension Fork Dual Disc Brakes Led Headlight Multiple Colors (Blue 20 Inch)
OOFAYJIA£122.145 rev
LSBIKE 18/20/22/24 Inch Kids Mountain Bike for Boys and Girls Junior MTB with Front Suspension Dual Disc Brakes Adjustable Seat & Handlebar 514 Years for Children (blue 18 inch)
LSBIKE£99.8510 rev
Trending
90-day click momentum
Kids Cycling Jersey Dirt Bike Youth Mountain Bike Childrens Biking Clothes Boys Motocross Long Sleeve Shirts Downhill Top Girls Bicycle Riding Biker Racing Clothing White Black XS
Weimostar£20.684.6★
OOFAYJIA 20 24-Inch Kids Mountain Bike for Boys and Girls Aged 7-14 Featuring 7-Speed Gearing Suspension Fork Dual Disc Brakes Led Headlight Multiple Colors (Pink 20 Inch)
OOFAYJIA£122.924.7★
LSBIKE 18/20/22/24 Inch Kids Mountain Bike for Boys and Girls Junior MTB with Front Suspension Dual Disc Brakes Adjustable Seat & Handlebar 514 Years for Children (blue 18 inch)
LSBIKE£99.854.2★
Rexhan 24 26 27.5 Inch Mountain Bike Foldable Adult & Teenager Bicycle City Bike Commuter Cycle Unisex Men & Women MTB Dual Suspension Dual Disc Brake 21 Speed 19 KG Lightweight (24 Inch)
Generic£156.643.7★
21 Speed Kids Bike Unisex Mountain Bike 22 24 Road Bike Sport Bicycle Unisex Cycle Double Front and Rear Suspension 7 Gears Dual Disc Break Tool Kit 6 to 12 Year Old New! (24 Inch)
Generic£153.992.9★
What buyers say about 24 inch bike
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely made bike”
“It was good fit”
“Absolutely fantastic bike well worth the money”
“Good as advertised”
“Beautiful Bike, my granddaughter is delighted with it”
“the Matt black frame looks really smart”
“Its easy to build even without instructions, just pop the handle bars on, tighten the 4 screws, pop the pedals on, one is a reverse thread, pop the seat pole on the seat and tighten, insert into quick release hole”
What buyers complain about
“Broken down not even a month after I bought”
“I was a bit worried reading the odd reviews to buy this”
“Absolutely rubbish all rustie”
“Leaking valve join”
“Very annoying as another cost is involved gor it to be assembled”
“Trush of gears 250£ wasted”
“The gear system is so bad you cant change down without using extreme force that is not possible while riding”
“Cheap quality rims tyre looks thin k”
“The chain started making noise”
Top return reasons
Common questions
- Is 24 inch bike profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 20 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +53.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 24 inch bike niche?
- 9 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in 24 inch bike?
- Top complaints mined from reviews: Durability, Quality-Overall, Rusts/Corrodes. The return rate is 0.8%.
- When does demand for 24 inch bike peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the 24 inch bike niche?
- Listings span £5.42–£208.97; the average listing price is £147.17 (sweet spot $15–$100). The average incumbent carries 95 reviews — the moat a new listing must climb.