20kg Dumbbells
FailShoppers spend only $38K a year here, so 20kg Dumbbells is a Fail.
- Flapen Score
- 41 / 100Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 5041
- Market size
- £38K/yr118K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 13 sellers
Flapen Score
20kg Dumbbells against its category
The dotted line is the Sports & Outdoors average. Past it, 20kg Dumbbells is stronger. Inside it, weaker.
Market
The 20kg Dumbbells market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 20kg Dumbbells 118K times last year and spent an estimated £38K. The top 5 brands take 88% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £38Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- 20kg dumbbells64K searches a year
02 · Price
A sale here is worth £37.17.
Listings sell for £37.17 on average, from £10.32 to £82.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £37.17 that is £0 to £4K a year per listing.
- Average price
- £37.17inside the $15 to $100 sweet spot
- Price range
- £10.32–£82.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #31 within Fitness. It carries 706 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 30%
- Out of stock, average day
- 3.7%
- Average rank
- #31in Fitness
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 706per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 20kg Dumbbells products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HOMCOM 20KG Single Rubber Hex Dumbbell Portable Hand Weights for Home Gym
- Price
- £32.89
- Rating
- 4.7/5
- Reviews
- 1,196
- Age
- 10y ago

Amazon Basics Rubber Encased Hex Dumbbell Weights Set 5 kg Black
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 736
- Age
- 1y ago

HOMCOM 12.5KG Single Rubber Hex Dumbbell Portable Hand Weights Dumbbell for Home Gym Workout Fitness
- Price
- £20.65
- Rating
- 4.7/5
- Reviews
- 1,196
- Age
- 10y ago

Chase Fitness Rubber Hex Dumbbells Set (Pair of 20kg) 2.5kg30kg Free Weights for Home Gym Anti-Roll Rubber Dumbbells Strength Training Fitness Weights Knurled Grip Hand Weights
- Price
- £65.92
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 1y ago

Hex Dumbbells Sets 2.560kg | Heavy-Duty Rubber-Coated Cast Iron Weights Anti-Roll Hex Design Ergonomic Grip Ideal for Home Gym Bodybuilding & Strength Training
- Price
- £63.59
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 10mo ago
Trending
90-day click momentum
Hex Dumbbells Sets 2.560kg | Heavy-Duty Rubber-Coated Cast Iron Weights Anti-Roll Hex Design Ergonomic Grip Ideal for Home Gym Bodybuilding & Strength Training
- Price
- £63.59
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 10mo ago

HOMCOM 2x20KG Rubber Hex Dumbbell Portable Hand Weights for Home Gym
- Price
- £67.46
- Rating
- 4.7/5
- Reviews
- 1,196
- Age
- 11mo ago

Hex Dumbbells Sets 2.560kg | Heavy-Duty Rubber-Coated Cast Iron Weights Anti-Roll Hex Design Ergonomic Grip Ideal for Home Gym Bodybuilding & Strength Training
- Price
- £77.91
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 10mo ago

Hex Dumbbells Sets 2.560kg | Heavy-Duty Rubber-Coated Cast Iron Weights Anti-Roll Hex Design Ergonomic Grip Ideal for Home Gym Bodybuilding & Strength Training
- Price
- £10.32
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10mo ago

ZENO Dumbbells Pair 20KG | Weights Dumbbells Set | Plastic Dumbbell Pair | Hex Dumbbell For Strength Training Home Training & Gym | Weights Set | Anti Slip & Anti Roll | 2 X 10KG
- Price
- £20.07
- Rating
- 4.1/5
- Reviews
- 361
- Age
- 1y ago
Newest
by launch date
Adjustable weights set for men and women10kg 20kg 30kg. 2-in-1 dumbbells and barbell for strength training weight lifting bodybuilding and effective full-body home workouts. (10 Kilograms)
- Price
- £13.72
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 8mo ago

Hex Dumbbells Sets 2.560kg | Heavy-Duty Rubber-Coated Cast Iron Weights Anti-Roll Hex Design Ergonomic Grip Ideal for Home Gym Bodybuilding & Strength Training
- Price
- £63.59
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 10mo ago

Hex Dumbbells Sets 2.560kg | Heavy-Duty Rubber-Coated Cast Iron Weights Anti-Roll Hex Design Ergonomic Grip Ideal for Home Gym Bodybuilding & Strength Training
- Price
- £10.32
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10mo ago

Hex Dumbbells Sets 2.560kg | Heavy-Duty Rubber-Coated Cast Iron Weights Anti-Roll Hex Design Ergonomic Grip Ideal for Home Gym Bodybuilding & Strength Training
- Price
- £77.91
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 10mo ago

HOMCOM 2x20KG Rubber Hex Dumbbell Portable Hand Weights for Home Gym
- Price
- £67.46
- Rating
- 4.7/5
- Reviews
- 1,196
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
13
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
8%
- HOMCOM39%
- RAVIAN16%
- Chase Fitness13%
- Amazon Basics13%
- ZENO7%
- Sparta4%
- Open — no brand owns it (4 brands, 8%)
Demand
20kg Dumbbells search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top 20kg Dumbbells search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 20kg dumbbells64K/yr
- 25kg dumbbells pair14K/yr
- 20 kg dumbbell10K/yr
- 25kg dumbbells7K/yr
- dumbbells 20kg6K/yr
- 20kg dumbbell7K/yr
- 20kg dumbbells pair10K/yr
Reviews and returns
What reviews say buyers love and hate about 20kg Dumbbells
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
Very strong smell
very strong rubber smell
Heavier than 6kg
these weight are horrbile
Weights were huge
Very Garbage
can be improved
Poor quality
Misleading
not like the pic
These seem massive
wasn't expecting them to be that big
Bulky
Love
These are well made and came quick
Amazing Quality
Great product, same as description
Good value for money
worth it
Good price
They do the job
Just what I wanted
As described
Good quality, and the grippy bit is comfortable
Good price, well made easy to grip and stackable
Good grip
easy to use
easy to access
Easy enough to hold
Return
0.2% Return rate 33% Fixable by listing
Heavier than 6kg
these weight are horrbile
Weights were huge
These seem massive
wasn't expecting them to be that big
Bulky
Bad smell
Very strong smell
very strong rubber smell
Misleading
not like the pic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 20kg Dumbbells questions
Answered from the same tracked data.









