How competitive is the 177 Pellets niche on Amazon United Kingdom?

8 brands and 19 sellers compete in 177 Pellets on Amazon United Kingdom. The top 5 177 Pellets products take 62% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in 177 Pellets?

177 Pellets buyers on Amazon United Kingdom complain most about Value For Money, Measurement/Reading Accuracy, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the 177 Pellets niche?

177 Pellets sells for £10.14 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.39–£18.40. The average incumbent carries 955 reviews — the moat a new listing must climb.

177 Pellets

brand-locked demand (top 5 brands take 92% of clicks) — 177 Pellets doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is 177 Pellets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 177 Pellets is a £137K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 43/100.

177 Pellets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.2% over the last 90 days and 6.5% of searches end in a purchase.

£137K

revenue / yr

Units sold / yr13K

Search volume / yr+8.2%208K

Conversion rate6.5%

Avg price£10.14

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 19

Top-5 product click share62%

Open market8%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top 177 Pellets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

H&N Sport Excite Spike airgun pellets (.177/4.50 mm)

Price: £8.32
Rating: 4.6/5
Reviews: 4,069
Age: 6y ago

BSA Interceptor .177 4.5mm 500 Hollow Point Pellets Airgun Air Rifle Hunting 177 Pest Vermin

Price: £8.00
Rating: 4.5/5
Reviews: 1,215
Age: 10y ago

BSA Storm .177 4.5mm 500 Round Head .177 Air Rifle Gun Pellets Hunting Pest Control

Price: £8.01
Rating: 4.6/5
Reviews: 163
Age: 10y ago

H.N. H&N Hornet .177/4.50 mm airgun pellets

Price: £18.40
Rating: 4.6/5
Reviews: 5,512
Age: 13y ago

H.N. H&N Excite Hammer .177 4.5mm Air Rifle Airgun Target Pest Domed Pellets 500 Tin

Price: £7.95
Rating: 4.7/5
Reviews: 903
Age: 6y ago

Newest

by launch date

Gamo Match Classic Training Pellets .177 (4.5mm) 7.56 Grain 0.49g x250

Price: £5.39
Rating: 4.7/5
Reviews: 4
Age: 1y ago

BSA Storm .177 (4.5mm) Airgun Pellets x500

Price: £8.43
Rating: 4.8/5
Reviews: 17
Age: 1y ago

Gamo Flat Nose .177 Caliber Match Pellets (Tin of 500)

Price: £7.78
Rating: 4.4/5
Reviews: 430
Age: 3y ago

Marksman 4.5 / .177/500 in Tin Pointed Pellets

Price: £7.58
Rating: 4.4/5
Reviews: 747
Age: 5y ago

Exact Heavy .177/4.52mm 10.34g (500ct) L303

Price: £15.24
Rating: 4.8/5
Reviews: 141
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

H&N Sport45%
BSA Guns30%
JSB6%
Gamo6%
H&N Excite5%
Marksman4%
Open — no brand owns it (2 brands, 4%)

177 Pellets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume208KCVR6.5%Products20Brands8Top 5 Brands92%OOS Rate5.1%Rating4.6★Reviews955Avg BSR#1

No pronounced peak months · busiest ÷ quietest = 1.3×

Top 177 Pellets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

177 pellets88K/yr +7.6%4.9% conv.
177 pellets air rifle46K/yr +7.3%5.2% conv.
air rifle pellets .17716K/yr +37.3%5.1% conv.
177 air gun pellets14K/yr +15.4%5.4% conv.
air gun pellets .17710K/yr +18.1%5.3% conv.
1.77 air rifle pellets9K/yr +8.6%7.8% conv.
airgun pellets .1777K/yr -4.8%4.7% conv.
pellets .1778K/yr -16.4%3.8% conv.
.177 pellets6K/yr -5.5%3.7% conv.
h&n pellets .1774K/yr -26.1%3.3% conv.

What reviews say buyers love and hate about 177 Pellets

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Quality-Overall44%

“Also the overall quality of the pellets is very very good”

Value For Money16%

“well worth the money”

Advertised Vs Actual Product15%

“As advertised”

Fun/Entertainment Experience7%

“Good fun with kids target shooting in the garden”

Size-Overall5%

“Perfect fit”

What buyers complain about

96% of reviews

Value For Money32%

“Not enough for the price”

Measurement/Reading Accuracy14%

“no where near accurate not even as close as 10M”

Quality-Overall11%

“Poor quality pellets”

Size-Overall7%

“A small flash”

Rusts/Corrodes7%

“Many with oxidising build up”

177 Pellets return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

75%

2Compatibility-Overall

3Advertised Vs Actual Product

4Quality-Overall

5Ease Of Use

Common 177 Pellets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 177 Pellets 43/100 on Amazon United Kingdom — Skip it. The niche generates £137K/yr across 20 tracked products. Search demand moved +8.2% over the last 90 days.