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177 Pellets

Fail

The top 5 brands take 92% of clicks, so 177 Pellets is a Fail.

Flapen Score
43
43 / 100
Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 50
Market size
£137K/yr208K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
62%top-5 click share · 8 brands · 19 sellers

Flapen Score

177 Pellets against its category

The dotted line is the Sports & Outdoors average. Past it, 177 Pellets is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 177 Pellets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 177 Pellets 208K times last year and spent an estimated £137K. The top 5 brands take 92% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
6.5%
Market size, estimated
£137Ka year
Peak month
May1.3× the quietest month
Top search term
177 pellets88K searches a year

02 · Price

A sale here is worth £10.14.

Listings sell for £10.14 on average, from £5.39 to £18.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.14 that is £3K to £5K a year per listing.

Average price
£10.14under the $15 to $100 sweet spot
Price range
£5.39–£18.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1 within Airsoft. It carries 955 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
70%
Out of stock, average day
5.1%
Average rank
#1in Airsoft
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
955per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top 177 Pellets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

19

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

4%

  • H&N Sport45%
  • BSA Guns30%
  • JSB6%
  • Gamo6%
  • H&N Excite5%
  • Marksman4%
  • Open — no brand owns it (2 brands, 4%)

Demand

177 Pellets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 177 Pellets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 177 pellets88K/yr
  • 177 pellets air rifle46K/yr
  • air rifle pellets .17716K/yr
  • 177 air gun pellets14K/yr
  • air gun pellets .17710K/yr
  • 1.77 air rifle pellets9K/yr
  • airgun pellets .1777K/yr
  • pellets .1778K/yr
  • .177 pellets6K/yr
  • h&n pellets .1774K/yr

Reviews and returns

What reviews say buyers love and hate about 177 Pellets

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Value For Money”
0.4%of orders come back
“Not enough for the price”
A buyer, on “Value For Money”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 177 Pellets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data