177 Pellets
FailThe top 5 brands take 92% of clicks, so 177 Pellets is a Fail.
- Flapen Score
- 43 / 100Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 5043
- Market size
- £137K/yr208K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 19 sellers
Flapen Score
177 Pellets against its category
The dotted line is the Sports & Outdoors average. Past it, 177 Pellets is stronger. Inside it, weaker.
Market
The 177 Pellets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 177 Pellets 208K times last year and spent an estimated £137K. The top 5 brands take 92% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £137Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- 177 pellets88K searches a year
02 · Price
A sale here is worth £10.14.
Listings sell for £10.14 on average, from £5.39 to £18.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.14 that is £3K to £5K a year per listing.
- Average price
- £10.14under the $15 to $100 sweet spot
- Price range
- £5.39–£18.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1 within Airsoft. It carries 955 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 70%
- Out of stock, average day
- 5.1%
- Average rank
- #1in Airsoft
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 955per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top 177 Pellets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
H&N Sport Excite Spike airgun pellets (.177/4.50 mm)
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 4,069
- Age
- 6y ago

BSA Interceptor .177 4.5mm 500 Hollow Point Pellets Airgun Air Rifle Hunting 177 Pest Vermin
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 1,215
- Age
- 10y ago

BSA Storm .177 4.5mm 500 Round Head .177 Air Rifle Gun Pellets Hunting Pest Control
- Price
- £8.01
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 10y ago

H.N. H&N Hornet .177/4.50 mm airgun pellets
- Price
- £18.40
- Rating
- 4.6/5
- Reviews
- 5,512
- Age
- 13y ago

H.N. H&N Excite Hammer .177 4.5mm Air Rifle Airgun Target Pest Domed Pellets 500 Tin
- Price
- £7.95
- Rating
- 4.7/5
- Reviews
- 903
- Age
- 6y ago
Trending
90-day click momentum
Gamo Match Classic Training Pellets .177 (4.5mm) 7.56 Grain 0.49g x250
- Price
- £5.39
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Exact Heavy .177/4.52mm 10.34g (500ct) L303
- Price
- £15.24
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 6y ago

BSA Interceptor .177 4.5mm 500 Hollow Point Pellets Airgun Air Rifle Hunting 177 Pest Vermin
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 1,215
- Age
- 10y ago

BSA Storm .177 (4.5mm) Airgun Pellets x500
- Price
- £8.43
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago

H.N. H&N Terminator .177/4.50 mm airgun pellets
- Price
- £12.97
- Rating
- 4.6/5
- Reviews
- 2,511
- Age
- 12y ago
Newest
by launch date
Gamo Match Classic Training Pellets .177 (4.5mm) 7.56 Grain 0.49g x250
- Price
- £5.39
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

BSA Storm .177 (4.5mm) Airgun Pellets x500
- Price
- £8.43
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago

Gamo Flat Nose .177 Caliber Match Pellets (Tin of 500)
- Price
- £7.78
- Rating
- 4.4/5
- Reviews
- 430
- Age
- 3y ago

Marksman 4.5 / .177/500 in Tin Pointed Pellets
- Price
- £7.58
- Rating
- 4.4/5
- Reviews
- 747
- Age
- 5y ago

Exact Heavy .177/4.52mm 10.34g (500ct) L303
- Price
- £15.24
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
19
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
4%
- H&N Sport45%
- BSA Guns30%
- JSB6%
- Gamo6%
- H&N Excite5%
- Marksman4%
- Open — no brand owns it (2 brands, 4%)
Demand
177 Pellets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top 177 Pellets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 177 pellets88K/yr
- 177 pellets air rifle46K/yr
- air rifle pellets .17716K/yr
- 177 air gun pellets14K/yr
- air gun pellets .17710K/yr
- 1.77 air rifle pellets9K/yr
- airgun pellets .1777K/yr
- pellets .1778K/yr
- .177 pellets6K/yr
- h&n pellets .1774K/yr
Reviews and returns
What reviews say buyers love and hate about 177 Pellets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not enough for the price
Probably over priced
Great product a bit expensive
no where near accurate not even as close as 10M
Do not buy too inaccurate at 30 yards
Poor quality pellets
Terrible quality - or more specifically terrible uniformity
Very poor quality pellets
A small flash
Many with oxidising build up
Love
Also the overall quality of the pellets is very very good
Amazing quality
reliability
well worth the money
Value for money
good price
As advertised
As you expect
Got what I ordered
Good fun with kids target shooting in the garden
Good fun
Plenty of fun my son loves them
Perfect fit
Good quantity
these fit the best
Return
0.4% Return rate 81% Fixable by listing
A small flash
Poor quality pellets
Terrible quality - or more specifically terrible uniformity
Very poor quality pellets
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 177 Pellets questions
Answered from the same tracked data.









