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177 Pellets

Fail

The top 5 brands take 92% of clicks, so 177 Pellets is a Fail.

Flapen Score
43
43 / 100
Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 50
Market size
£137K/yr208K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
62%top-5 click share · 8 brands · 19 sellers

Flapen Score

177 Pellets against its category

The dotted line is the Sports & Outdoors average. Past it, 177 Pellets is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 177 Pellets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 177 Pellets 208K times last year and spent an estimated £137K. The top 5 brands take 92% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
6.5%
Market size, estimated
£137Ka year
Peak month
May1.3× the quietest month
Top search term
177 pellets88K searches a year

02 · Price

A sale here is worth £10.14.

Listings sell for £10.14 on average, from £5.39 to £18.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.14 that is £3K to £5K a year per listing.

Average price
£10.14under the $15 to $100 sweet spot
Price range
£5.39–£18.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1 within Airsoft. It carries 955 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
70%
Out of stock, average day
5.1%
Average rank
#1in Airsoft
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
955per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top 177 Pellets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

19

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

4%

  • H&N Sport45%
  • BSA Guns30%
  • JSB6%
  • Gamo6%
  • H&N Excite5%
  • Marksman4%
  • Open — no brand owns it (2 brands, 4%)

Demand

177 Pellets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 177 Pellets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 177 pellets88K/yr
  • 177 pellets air rifle46K/yr
  • air rifle pellets .17716K/yr
  • 177 air gun pellets14K/yr
  • air gun pellets .17710K/yr
  • 1.77 air rifle pellets9K/yr
  • airgun pellets .1777K/yr
  • pellets .1778K/yr
  • .177 pellets6K/yr
  • h&n pellets .1774K/yr

Reviews and returns

What reviews say buyers love and hate about 177 Pellets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money32%+0.27

Not enough for the price

Probably over priced

Great product a bit expensive

Measurement/Reading Accuracy14%−0.15

no where near accurate not even as close as 10M

Do not buy too inaccurate at 30 yards

Quality-Overall11%+1.65

Poor quality pellets

Terrible quality - or more specifically terrible uniformity

Very poor quality pellets

Size-Overall7%−0.03

A small flash

Rusts/Corrodes7%−0.08

Many with oxidising build up

Love

Quality-Overall44%+1.65

Also the overall quality of the pellets is very very good

Amazing quality

reliability

Value For Money16%+0.27

well worth the money

Value for money

good price

Advertised Vs Actual Product15%+1.25

As advertised

As you expect

Got what I ordered

Fun/Entertainment Experience7%+0.59

Good fun with kids target shooting in the garden

Good fun

Plenty of fun my son loves them

Size-Overall5%−0.03

Perfect fit

Good quantity

these fit the best

Return

0.4% Return rate 81% Fixable by listing

Size-Overall75%█▇▆▆█▆

A small flash

Compatibility-Overall7%▁▁█▃▁▇
Advertised Vs Actual Product5%▁▁▁▅▁█
Quality-Overall4%▁█▆▅▁▄

Poor quality pellets

Terrible quality - or more specifically terrible uniformity

Very poor quality pellets

Ease Of Use2%▁▁█▁▁▃

FAQ

Common 177 Pellets questions

Answered from the same tracked data.