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16kg Kettlebell

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -0.1% this quarter, so 16kg Kettlebell is a Maybe.

Flapen Score
54
54 / 100
Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 50
Market size
£158K/yr236K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
46%top-5 click share · 16 brands · 20 sellers

Flapen Score

16kg Kettlebell against its category

The dotted line is the Sports & Outdoors average. Past it, 16kg Kettlebell is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16kg Kettlebell market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 16kg Kettlebell 236K times last year and spent an estimated £158K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
3.0%
Market size, estimated
£158Ka year
Peak month
January2.0× the quietest month
Top search term
16kg kettlebell119K searches a year

02 · Price

A sale here is worth £22.60.

Listings sell for £22.60 on average, from £11.52 to £41.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £22.60 that is £2K to £6K a year per listing.

Average price
£22.60inside the $15 to $100 sweet spot
Price range
£11.52–£41.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #27 within Fitness. It carries 1,662 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
35%
Out of stock, average day
18.6%
Average rank
#27in Fitness
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,662per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top 16kg Kettlebell products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

20

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 86%

Open market

24%

  • Phoenix Fitness27%
  • Fashion Thirsty21%
  • Amazon Basics10%
  • Athlyt8%
  • SPORTNOW5%
  • Chase Fitness4%

Demand

16kg Kettlebell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun · busiest ÷ quietest = 2.0×

Search terms

Top 16kg Kettlebell search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 16kg kettlebell119K/yr
  • kettlebell 16kg57K/yr
  • 16 kg kettlebell17K/yr
  • 15kg kettlebell24K/yr
  • 16kg kettlebell uk19K/yr

Reviews and returns

What reviews say buyers love and hate about 16kg Kettlebell

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Too large”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 16kg Kettlebell questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data