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15kg Dumbbells Pair

Fail

Shoppers spend only $47K a year here, so 15kg Dumbbells Pair is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£47K/yr137K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
52%top-5 click share · 10 brands · 15 sellers

Flapen Score

15kg Dumbbells Pair against its category

The dotted line is the Sports & Outdoors average. Past it, 15kg Dumbbells Pair is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 15kg Dumbbells Pair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 15kg Dumbbells Pair 137K times last year and spent an estimated £47K. The top 5 brands take 88% of clicks. Demand peaks in Jan–May–Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
1.1%
Market size, estimated
£47Ka year
Peak month
May2.1× the quietest month
Top search term
15kg dumbbells pair69K searches a year

02 · Price

A sale here is worth £29.98.

Listings sell for £29.98 on average, from £10.32 to £70.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £29.98 that is £0 to £3K a year per listing.

Average price
£29.98inside the $15 to $100 sweet spot
Price range
£10.32–£70.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #70 within Fitness. It carries 2,062 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
43%
Out of stock, average day
5.6%
Average rank
#70in Fitness
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,062per listing
Listings tracked
23

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top 15kg Dumbbells Pair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

7%

  • HOMCOM43%
  • RAVIAN14%
  • Amazon Basics14%
  • ZENO9%
  • Chase Fitness9%
  • You vs You4%
  • Open — no brand owns it (4 brands, 7%)

Demand

15kg Dumbbells Pair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top 15kg Dumbbells Pair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 15kg dumbbells pair69K/yr
  • 15kg dumbbells15K/yr
  • 15 kg dumbbells pair12K/yr
  • 16kg dumbbells pair7K/yr
  • 14kg dumbbells pair8K/yr
  • dumbbells 15kg6K/yr
  • 15kg dumbbell5K/yr
  • 15kg weights6K/yr
  • dumbbells 15kg pair3K/yr
  • 15 kg dumbbell4K/yr

Reviews and returns

What reviews say buyers love and hate about 15kg Dumbbells Pair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell22%−0.13

Bad smell

Very strong smell

very strong rubber smell

Quality-Overall15%+1.89

Very Garbage

then it is extremely low quality

Poor quality

Weight Heavy6%+0.24

they aren't heavy enough for her needs

A bit heavy

these weight are horrbile

Size-Overall5%−0.03

a little bulky

They are too big

I originally ordered these thinking I was getting a set of smaller

Value For Money4%+0.80

makes it expensive for one

Cost me a small fortune the initial outlay

Bit more expensive than some others on offer on Amazon

Love

Quality-Overall34%+1.89

Amazing Quality

Great product, same as description

The build quality is excellent

Value For Money14%+0.80

Good price

Good value for money

worth it

Advertised Vs Actual Product12%

As advertised

Exactly what I wanted

As described

Grip8%+0.21

which makes the grip feel very comfortable

Good grip

the knurled handles provide a secure grip

Weight Heavy4%+0.24

Very happy with the weight

Good sturdy weights

HEAVY

Return

0.2% Return rate 26% Fixable by listing

Weight Heavy35%█▆▄▅▅▅

they aren't heavy enough for her needs

A bit heavy

these weight are horrbile

Size-Overall15%▄▄█▇▄▆

a little bulky

They are too big

I originally ordered these thinking I was getting a set of smaller

Smell9%▅▇█▅▅▄

Bad smell

Very strong smell

very strong rubber smell

Advertised Vs Actual Product8%▃▁▃▄▅█

Misleading - not 15kg each

Not what I expected

Handle Quality5%▁▄▁▇▇█

FAQ

Common 15kg Dumbbells Pair questions

Answered from the same tracked data.