12kg Kettlebell

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

+0.1%

Conversion, latest week

3.8%

Market size, estimated

£92Ka year

Peak month

January1.5× the quietest month

Top search term

12kg kettlebell98K searches a year

Listings sell for £18.50 on average, from £11.52 to £33.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.50 that is £2K to £5K a year per listing.

Average price

£18.50inside the $15 to $100 sweet spot

Price range

£11.52–£33.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #16 within Fitness. It carries 1,294 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

24%

Out of stock, average day

8.3%

Average rank

#16in Fitness

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,294per listing

Listings tracked

29

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months