10kg Dumbbell
FailThe products selling today already average 4.6★, so 10kg Dumbbell is a Fail.
- Flapen Score
- 46 / 100Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 5046
- Market size
- £271K/yr419K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 15 sellers
Flapen Score
10kg Dumbbell against its category
The dotted line is the Sports & Outdoors average. Past it, 10kg Dumbbell is stronger. Inside it, weaker.
Market
The 10kg Dumbbell market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 10kg Dumbbell 419K times last year and spent an estimated £271K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.
- Searches, last 12 months
- 419K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £271Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- 10kg dumbbell pair181K searches a year
02 · Price
A sale here is worth £20.75.
Listings sell for £20.75 on average, from £10.32 to £34.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £20.75 that is £5K to £10K a year per listing.
- Average price
- £20.75inside the $15 to $100 sweet spot
- Price range
- £10.32–£34.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #33 within Fitness. It carries 4,561 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 45%
- Out of stock, average day
- 5.7%
- Average rank
- #33in Fitness
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,561per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top 10kg Dumbbell products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Rubber Encased Hex Dumbbell Weights Set 10 kg Black
- Price
- £29.79
- Rating
- 4.6/5
- Reviews
- 736
- Age
- 1y ago

HOMCOM 2x10kg Rubber Hex Dumbbell Set Anti-Rolling Free Weights Dumbbells
- Price
- £32.59
- Rating
- 4.7/5
- Reviews
- 3,072
- Age
- 10y ago

Athlyt Neoprene Dumbbell Set 2 x 10kg Grey
- Price
- £29.58
- Rating
- 4.7/5
- Reviews
- 6,589
- Age
- 3y ago

ZENO Dumbbells Set | Weights Dumbbells Set | Metal Dumbbell Pair | Hex Dumbbell For Workouts Home Training Gym | Anti Slip & Anti Roll Weights (Black 10KG (2 X 5KG))
- Price
- £16.73
- Rating
- 4.6/5
- Reviews
- 306
- Age
- 2y ago

ZENO Dumbbells Pair 10KG | Weights Dumbbells Set | Plastic Dumbbell Pair | Hex Dumbbell For Strength Training Home Training & Gym | Weights Set | Anti Slip & Anti Roll | 2 X 5KG
- Price
- £15.02
- Rating
- 4.1/5
- Reviews
- 361
- Age
- 1y ago
Trending
90-day click momentum
HERQ Hex Dumbbells Set | Rubber Coated Dumbbell Pair | Anti-Roll Free Weights for Home Gym | Ergonomic Grip Weights Set for Strength Training Fitness Bodybuilding Workouts (10KG | 2 X 5KG)
- Price
- £16.49
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

KAYMAN Rubber Hex Dumbbell Weights PairSolid Cast Iron Core with Rubber Coating Non-Slip Knurled Handle Anti-Roll Hex Design for Strength Training Home Gym & Fitness Workouts - 4kg
- Price
- £15.96
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 6mo ago

Yaheetech Hex Dumbbells Set with Work Guide 2x5kg/2x6kg/2x8kg/2x10kg Dumbbells Pair Anti-Roll Knurled Grip Rubber Dumbbells for Home Gym & Strength Training
- Price
- £16.97
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 5mo ago

Athlyt Neoprene Dumbbell Set 2 x 10kg Grey
- Price
- £29.58
- Rating
- 4.7/5
- Reviews
- 6,589
- Age
- 3y ago

Amazon Basics 2.5 cm Grip Weight Plates 10 kg Weight Single Charcoal
- Price
- £16.29
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 10mo ago
Newest
by launch date
HERQ Hex Dumbbells Set | Rubber Coated Dumbbell Pair | Anti-Roll Free Weights for Home Gym | Ergonomic Grip Weights Set for Strength Training Fitness Bodybuilding Workouts (10KG | 2 X 5KG)
- Price
- £16.49
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

Yaheetech Hex Dumbbells Set with Work Guide 2x5kg/2x6kg/2x8kg/2x10kg Dumbbells Pair Anti-Roll Knurled Grip Rubber Dumbbells for Home Gym & Strength Training
- Price
- £16.97
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 5mo ago

KAYMAN Rubber Hex Dumbbell Weights PairSolid Cast Iron Core with Rubber Coating Non-Slip Knurled Handle Anti-Roll Hex Design for Strength Training Home Gym & Fitness Workouts - 4kg
- Price
- £15.96
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 6mo ago

Hex Dumbbells Sets 2.560kg | Heavy-Duty Rubber-Coated Cast Iron Weights Anti-Roll Hex Design Ergonomic Grip Ideal for Home Gym Bodybuilding & Strength Training
- Price
- £10.32
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10mo ago

Amazon Basics 2.5 cm Grip Weight Plates 10 kg Weight Single Charcoal
- Price
- £16.29
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
15
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
8%
- Amazon Basics31%
- HOMCOM28%
- ZENO17%
- Athlyt8%
- RAVIAN5%
- SONGMICS3%
- Open — no brand owns it (4 brands, 8%)
Demand
10kg Dumbbell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top 10kg Dumbbell search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 10kg dumbbell pair181K/yr
- 10 kg dumbbells31K/yr
- dumbbells 10kg23K/yr
- 10kg weights34K/yr
- 10kg dumbbell24K/yr
- 10kg dumbbells20K/yr
- 10 kg13K/yr
- dumbbells set 10kg11K/yr
- weights 10kg10K/yr
- 10kg dumbbells pair9K/yr
Reviews and returns
What reviews say buyers love and hate about 10kg Dumbbell
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Heavy
To heavy for my needs
makes them heavier than 10kg
Very strong smell
smell a bit funny
smelly
Poor quality
Very Garbage
then it is extremely low quality
Very large
Small
The sand ones are huge
not the ones with metal grip
grips are too chunky
the grip isn't great if you have smaller hands
Love
Excellent product
are well made
The build quality is excellent
Amazing price
Excellent value for money
well worth the price
which makes the grip feel very comfortable
Good grip
Easy grip
As advertised
As described
Exactly what I wanted
Good strong weights
Nice and heavy
Extremely good, though rather bulky
Return
0.3% Return rate 25% Fixable by listing
Heavy
To heavy for my needs
makes them heavier than 10kg
Very large
Small
The sand ones are huge
not the ones with metal grip
grips are too chunky
the grip isn't great if you have smaller hands
Poor quality
Very Garbage
then it is extremely low quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10kg Dumbbell questions
Answered from the same tracked data.









