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Navy Lampshade

Fail

Shoppers spend only $41K a year here, so Navy Lampshade is a Fail.

Flapen Score
46
46 / 100
Ranks 191 of 370 Lighting niches · −1 vs the category median of 47
Market size
£41K/yr193K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
40%top-5 click share · 15 brands · 25 sellers

Flapen Score

Navy Lampshade against its category

The dotted line is the Lighting average. Past it, Navy Lampshade is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Lampshade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Navy Lampshade 193K times last year and spent an estimated £41K. The top 5 brands take 81% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
1.6%
Market size, estimated
£41Ka year
Peak month
February1.7× the quietest month
Top search term
blue lampshade37K searches a year

02 · Price

A sale here is worth £13.61.

Listings sell for £13.61 on average, from £7.07 to £22.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.61 that is £0 to £1K a year per listing.

Average price
£13.61under the $15 to $100 sweet spot
Price range
£7.07–£22.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #164 within Indoor Lighting. It carries 409 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
24%
Out of stock, average day
12.7%
Average rank
#164in Indoor Lighting
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Navy Lampshade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

14%

  • ValueLights25%
  • firstchoicelighting19%
  • MiniSun18%
  • Giggi13%
  • Weewooday6%
  • LEDSone5%
  • Open — no brand owns it (9 brands, 14%)

Demand

Navy Lampshade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Navy Lampshade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue lampshade37K/yr
  • navy lampshade30K/yr
  • blue light shade23K/yr
  • blue lampshades for ceiling lights15K/yr
  • blue lamp shades12K/yr
  • blue ceiling light shade12K/yr
  • blue lampshades for table lamps11K/yr
  • blue lamp shade8K/yr
  • navy light shade10K/yr
  • navy blue lampshade10K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Lampshade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.25

Extremely small

As I was expecting table lamp size this is not suitable for what I needed

A little bigger than I thought

Quality-Overall10%+1.33

Looks really cheap

Poor quality

I was sceptical about the quality at that price

Strength10%−0.09

a bit flimsy

This lamp is very flimsy

Bit flimsy

Advertised Vs Actual Product4%+0.18

the picture used is very misleading makes them look bigger than they actually are so quite disappointed

Sadly not as good looking as in the picture

Value For Money4%+0.24

Looks expensive

Not as Good as I thought for the Price

Love

Quality-Overall24%+1.33

Lovely shades and quality

It build quality is excellent for

Decent quality

Color19%+1.43

Love the colours

Nice shade

Colours are great for my living room

Brightness/Shine/Glow16%+0.72

These lights are beautiful

Lovely light

it makes the bulb seem brighter

Value For Money11%+0.24

Good value

Worth the money

Good value for the money

Advertised Vs Actual Product7%+0.18

Just what I needed i loved it

As described

Just like picture

Return

0.3% Return rate 84% Fixable by listing

Size-Overall51%▇▇▄▆█▄

Extremely small

As I was expecting table lamp size this is not suitable for what I needed

A little bigger than I thought

Color26%▂▅█▄▄█

wrong colour

Quality-Overall5%▁▅▅▅█▄

Looks really cheap

Poor quality

I was sceptical about the quality at that price

Defective Material/Parts4%▁▇▇█▂▄
Material Quality1%▁▁▁█▁▇

Just shame the joints on fabric

FAQ

Common Navy Lampshade questions

Answered from the same tracked data.