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Navy Lampshade

Fail

Shoppers spend an estimated $41K a year here, so Navy Lampshade is a Fail.

Flapen Score
46
46 / 100
Ranks 191 of 370 Lighting niches · −1 vs the category median of 47
Market size
£41K/yr193K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
40%top-5 click share · 15 brands · 25 sellers

Flapen Score

Navy Lampshade against its category

The dotted line is the Lighting average. Past it, Navy Lampshade is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Lampshade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Navy Lampshade 193K times last year and spent an estimated £41K. The top 5 brands take 81% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
1.6%
Market size, estimated
£41Ka year
Peak month
February1.7× the quietest month
Top search term
blue lampshade37K searches a year

02 · Price

A sale here is worth £13.61.

Listings sell for £13.61 on average, from £7.07 to £22.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.61 that is £0 to £1K a year per listing.

Average price
£13.61under the $15 to $100 sweet spot
Price range
£7.07–£22.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #164 within Indoor Lighting. It carries 409 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
24%
Out of stock, average day
12.7%
Average rank
#164in Indoor Lighting
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
41

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Navy Lampshade products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

25

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 81%

Open market

14%

  • ValueLights25%
  • firstchoicelighting19%
  • MiniSun18%
  • Giggi13%
  • Weewooday6%
  • LEDSone5%
  • Open — no brand owns it (9 brands, 14%)

Demand

Navy Lampshade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Navy Lampshade search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue lampshade37K/yr
  • navy lampshade30K/yr
  • blue light shade23K/yr
  • blue lampshades for ceiling lights15K/yr
  • blue lamp shades12K/yr
  • blue ceiling light shade12K/yr
  • blue lampshades for table lamps11K/yr
  • blue lamp shade8K/yr
  • navy light shade10K/yr
  • navy blue lampshade10K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Lampshade

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Extremely small”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Navy Lampshade questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data