Navy Lampshade
FailShoppers spend only $41K a year here, so Navy Lampshade is a Fail.
- Flapen Score
- 46 / 100Ranks 191 of 370 Lighting niches · −1 vs the category median of 4746
- Market size
- £41K/yr193K searches / yr
- 90-day growth
- -27.2%search demand this quarter
- Competition
- 40%top-5 click share · 15 brands · 25 sellers
Flapen Score
Navy Lampshade against its category
The dotted line is the Lighting average. Past it, Navy Lampshade is stronger. Inside it, weaker.
Market
The Navy Lampshade market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Navy Lampshade 193K times last year and spent an estimated £41K. The top 5 brands take 81% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 193K
- Growth, 90 days vs prior 90
- -27.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £41Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- blue lampshade37K searches a year
02 · Price
A sale here is worth £13.61.
Listings sell for £13.61 on average, from £7.07 to £22.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.61 that is £0 to £1K a year per listing.
- Average price
- £13.61under the $15 to $100 sweet spot
- Price range
- £7.07–£22.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #164 within Indoor Lighting. It carries 409 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 24%
- Out of stock, average day
- 12.7%
- Average rank
- #164in Indoor Lighting
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 409per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Navy Lampshade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ValueLights | Small Ceiling Light Shade 2 Tier Pendant Lampshade in Navy Blue | Lamp Shades Home Décor & Improvement Essential | 26cm Shade Width
- Price
- £11.18
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 2y ago

MiniSun | Small Modern Navy Blue Fabric Drum Light Shade | Lamp Shades Home Décor & Improvement Essential | 25cm Shade Width
- Price
- £11.27
- Rating
- 4.6/5
- Reviews
- 875
- Age
- 9y ago

Gabi - Blue Ombre Linen 3 Tier Ceiling Light Shade
- Price
- £14.14
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 1y ago

MiniSun | Small Modern Navy Blue Velvet Drum Light Shade | Lamp Shades Home Décor & Improvement Essential | 25cm Shade Width
- Price
- £11.98
- Rating
- 4.5/5
- Reviews
- 473
- Age
- 9y ago

GIGGI Fabric Lamp Shades with Golden Inner Light Shade Ceiling Modern Lampshades for Ceiling Lights Lamp Shades for Table Lamps Floor Lamps Living Room Bedroom Home Décor (Blue 8)
- Price
- £9.79
- Rating
- 4.5/5
- Reviews
- 645
- Age
- 1y ago
Trending
90-day click momentum
ValueLights | Reni Duck Egg Blue Fabric Drum Ceiling Lamp Shade (D) 25cm | Shades Home Décor & Improvement Essential
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 8mo ago

Benni - Navy Blue 26cm Pendant Shade
- Price
- £11.95
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago

Weewooday 2 Pcs Velvet Light Shade 10 Modern Drum Lampshades for Ceiling Pendant Lights Small Table Lamps & Floor Lamps Easy Fit Pendant Light Shade Ceiling for Office & Home Decor(Navy Blue)
- Price
- £18.71
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 10mo ago

Light BlueTapered Drum Shade for Ceiling and Table Lamp 14 Inch Shade
- Price
- £14.02
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 4y ago

Gabi - Blue Ombre Linen 3 Tier Ceiling Light Shade
- Price
- £14.14
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 1y ago
Newest
by launch date
ValueLights | Reni Duck Egg Blue Fabric Drum Ceiling Lamp Shade (D) 25cm | Shades Home Décor & Improvement Essential
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 8mo ago

ValueLights | Aspen Navy Blue Tapered 35cm Easy Fit Pendant Lamp Shade | Ceiling Lights Home Décor & Improvement Essential
- Price
- £13.85
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 10mo ago

Giggi 3-Tier Fabric Lamp Shade 30cm Easy-Fit Ceiling Light Shade Non-Electrical Pendant Lampshades for Ceiling Lights Lamp Shades for Table Lamps Floor Lamps Living Room Bedroom (Blue Grace)
- Price
- £11.08
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 10mo ago

Weewooday 2 Pcs Velvet Light Shade 10 Modern Drum Lampshades for Ceiling Pendant Lights Small Table Lamps & Floor Lamps Easy Fit Pendant Light Shade Ceiling for Office & Home Decor(Navy Blue)
- Price
- £18.71
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 10mo ago

Benni - Navy Blue 26cm Pendant Shade
- Price
- £11.95
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
25
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
40%
Top 20: 81%
Open market
14%
- ValueLights25%
- firstchoicelighting19%
- MiniSun18%
- Giggi13%
- Weewooday6%
- LEDSone5%
- Open — no brand owns it (9 brands, 14%)
Demand
Navy Lampshade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Navy Lampshade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue lampshade37K/yr
- navy lampshade30K/yr
- blue light shade23K/yr
- blue lampshades for ceiling lights15K/yr
- blue lamp shades12K/yr
- blue ceiling light shade12K/yr
- blue lampshades for table lamps11K/yr
- blue lamp shade8K/yr
- navy light shade10K/yr
- navy blue lampshade10K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Lampshade
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Extremely small
As I was expecting table lamp size this is not suitable for what I needed
A little bigger than I thought
Looks really cheap
Poor quality
I was sceptical about the quality at that price
a bit flimsy
This lamp is very flimsy
Bit flimsy
the picture used is very misleading makes them look bigger than they actually are so quite disappointed
Sadly not as good looking as in the picture
Looks expensive
Not as Good as I thought for the Price
Love
Lovely shades and quality
It build quality is excellent for
Decent quality
Love the colours
Nice shade
Colours are great for my living room
These lights are beautiful
Lovely light
it makes the bulb seem brighter
Good value
Worth the money
Good value for the money
Just what I needed i loved it
As described
Just like picture
Return
0.3% Return rate 84% Fixable by listing
Extremely small
As I was expecting table lamp size this is not suitable for what I needed
A little bigger than I thought
wrong colour
Looks really cheap
Poor quality
I was sceptical about the quality at that price
Just shame the joints on fabric
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Lampshade questions
Answered from the same tracked data.









