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Navy Lampshade

a small market ($41K/yr) — Navy Lampshade doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 10Growth 11Conversion 19Competition 75Returns 99Price range 49Avg price 63Brand share 40Review moat 80Quality gap 65
This niche Category average

Is Navy Lampshade profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Navy Lampshade is a £41K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb. Verdict: Skip it — 46/100.

Navy Lampshade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.2% over the last 90 days and 1.6% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr4K
Search volume / yr-27.2%193K
Conversion rate1.6%
Avg price£13.61

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers15 · 25
Top-5 product click share40%
Open market19%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement73%
New entrants (1y)9· 0 succeeded
Avg rating4.4★
Avg reviews409

Top Navy Lampshade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

14%

  • ValueLights25%
  • firstchoicelighting19%
  • MiniSun18%
  • Giggi13%
  • Weewooday6%
  • LEDSone5%
  • Open — no brand owns it (9 brands, 14%)

Navy Lampshade demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume193KCVR1.6%Products41Brands15Top 5 Brands81%OOS Rate12.7%Rating4.4★Reviews409Avg BSR#164
5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Top Navy Lampshade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blue lampshade37K/yr
  • navy lampshade30K/yr
  • blue light shade23K/yr
  • blue lampshades for ceiling lights15K/yr
  • blue lamp shades12K/yr
  • blue ceiling light shade12K/yr
  • blue lampshades for table lamps11K/yr
  • blue lamp shade8K/yr
  • navy light shade10K/yr
  • navy blue lampshade10K/yr

What reviews say buyers love and hate about Navy Lampshade

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall24%

Lovely shades and quality

Color19%

Love the colours

Brightness/Shine/Glow16%

These lights are beautiful

Value For Money11%

Good value

Advertised Vs Actual Product7%

Just what I needed i loved it

What buyers complain about

78% of reviews
Size-Overall34%

Extremely small

Quality-Overall10%

Looks really cheap

Strength10%

a bit flimsy

Advertised Vs Actual Product4%

the picture used is very misleading makes them look bigger than they actually are so quite disappointed

Value For Money4%

Looks expensive

Navy Lampshade return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Color
26%
3Quality-Overall
5%
4Defective Material/Parts
4%
5Material Quality
1%

Common Navy Lampshade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Navy Lampshade 46/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 41 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -27.2% over the last 90 days.
Search demand for Navy Lampshade on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.7× the quietest.