navy lampshade
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great408.59avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.61avg listing price — sweet spot $15–$100
Price range
Okay£7.07–£22.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 193K searches
According to Flapen's Amazon United Kingdom niche tracking, navy lampshade is a £41K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
navy lampshade market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £41K–£54K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #164
- Page quality
- 0%
- Prime
- 24%
- Sponsored
- 73%
- Out of stock
- 12.7%
- Avg brand age
- 44 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
25
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
40%
Top 20: 81%
Open market
14%
- ValueLights25%
- firstchoicelighting19%
- MiniSun18%
- Giggi13%
- Weewooday6%
- LEDSone5%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top navy lampshade search terms
- blue lampshade37K/yr
- navy lampshade30K/yr
- blue light shade23K/yr
- blue lampshades for ceiling lights15K/yr
- blue lamp shades12K/yr
- blue ceiling light shade12K/yr
- blue lampshades for table lamps11K/yr
- blue lamp shade8K/yr
- navy light shade10K/yr
- navy blue lampshade10K/yr
Top navy lampshade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ValueLights | Small Ceiling Light Shade 2 Tier Pendant Lampshade in Navy Blue | Lamp Shades Home Décor & Improvement Essential | 26cm Shade Width
ValueLights£11.184.7★266 rev
MiniSun | Small Modern Navy Blue Fabric Drum Light Shade | Lamp Shades Home Décor & Improvement Essential | 25cm Shade Width
MiniSun£11.274.6★875 rev
Gabi - Blue Ombre Linen 3 Tier Ceiling Light Shade
firstchoicelighting£14.144.2★46 rev
MiniSun | Small Modern Navy Blue Velvet Drum Light Shade | Lamp Shades Home Décor & Improvement Essential | 25cm Shade Width
MiniSun£11.984.5★473 rev
GIGGI Fabric Lamp Shades with Golden Inner Light Shade Ceiling Modern Lampshades for Ceiling Lights Lamp Shades for Table Lamps Floor Lamps Living Room Bedroom Home Décor (Blue 8)
Giggi£9.794.5★645 rev
Newest
by launch date
ValueLights | Reni Duck Egg Blue Fabric Drum Ceiling Lamp Shade (D) 25cm | Shades Home Décor & Improvement Essential
ValueLights£11.0045 rev
ValueLights | Aspen Navy Blue Tapered 35cm Easy Fit Pendant Lamp Shade | Ceiling Lights Home Décor & Improvement Essential
ValueLights£13.8562 rev
Giggi 3-Tier Fabric Lamp Shade 30cm Easy-Fit Ceiling Light Shade Non-Electrical Pendant Lampshades for Ceiling Lights Lamp Shades for Table Lamps Floor Lamps Living Room Bedroom (Blue Grace)
Giggi£11.08281 rev
Weewooday 2 Pcs Velvet Light Shade 10 Modern Drum Lampshades for Ceiling Pendant Lights Small Table Lamps & Floor Lamps Easy Fit Pendant Light Shade Ceiling for Office & Home Decor(Navy Blue)
Weewooday£18.7116 rev
Benni - Navy Blue 26cm Pendant Shade
firstchoicelighting£11.9583 rev
Trending
90-day click momentumValueLights | Reni Duck Egg Blue Fabric Drum Ceiling Lamp Shade (D) 25cm | Shades Home Décor & Improvement Essential
ValueLights£11.004.4★
Benni - Navy Blue 26cm Pendant Shade
firstchoicelighting£11.954.7★
Weewooday 2 Pcs Velvet Light Shade 10 Modern Drum Lampshades for Ceiling Pendant Lights Small Table Lamps & Floor Lamps Easy Fit Pendant Light Shade Ceiling for Office & Home Decor(Navy Blue)
Weewooday£18.714.1★
Light BlueTapered Drum Shade for Ceiling and Table Lamp 14 Inch Shade
K LIVING£14.024.4★
Gabi - Blue Ombre Linen 3 Tier Ceiling Light Shade
firstchoicelighting£14.144.2★
What buyers say about navy lampshade
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely shades and quality”
“Love the colours”
“These lights are beautiful”
“Good value”
“Just what I needed i loved it”
“was easy to assemble”
“Perfect fit”
“Stunning Design”
“Practical”
“5* Soft and shiny, flat pack with easy assembly”
What buyers complain about
“Extremely small”
“Looks really cheap”
“a bit flimsy”
“the picture used is very misleading makes them look bigger than they actually are so quite disappointed”
“Looks expensive”
“It is heavy as made of thick glass”
“hard found the instructions hard to follow also the phone set up”
“Bit fiddly to open up”
“Just shame the joints on fabric”
“wrong colour”
Top return reasons
Common questions
- Is navy lampshade profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 41 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the navy lampshade niche?
- 15 brands and 25 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in navy lampshade?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.3%.
- When does demand for navy lampshade peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the navy lampshade niche?
- Listings span £7.07–£22.60; the average listing price is £13.61 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.