Floodlight
MaybeThe top 5 brands take only 48% of clicks. But demand is soft, at -34.4% this quarter, so Floodlight is a Maybe.
- Flapen Score
- 52 / 100Top 28% of 370 Lighting niches · +5 vs the category median of 4752
- Market size
- £125K/yr375K searches / yr
- 90-day growth
- -34.4%search demand this quarter
- Competition
- 33%top-5 click share · 38 brands · 70 sellers
Flapen Score
Floodlight against its category
The dotted line is the Lighting average. Past it, Floodlight is stronger. Inside it, weaker.
Market
The Floodlight market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Floodlight 375K times last year and spent an estimated £125K. The top 5 brands take 48% of clicks. Demand peaks in Apr–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 375K
- Growth, 90 days vs prior 90
- -34.4%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £125Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- floodlight68K searches a year
02 · Price
A sale here is worth £15.17.
Listings sell for £15.17 on average, from £6.74 to £34.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £15.17 that is £2K to £4K a year per listing.
- Average price
- £15.17inside the $15 to $100 sweet spot
- Price range
- £6.74–£34.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #53 within Outdoor Lighting. It carries 1,047 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #53in Outdoor Lighting
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,047per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 6 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Floodlight products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jsdoin 50W Security Lights Outdoor Motion Sensor 4500 Lumen PIR Security Light 6500K LED Floodlights IP66 Waterproof Outside Daylight Wall Light with 2M Cable for Garage Garden Hallway Backyard
- Price
- £13.77
- Rating
- 4.0/5
- Reviews
- 2,211
- Age
- 8y ago

GRIFEMA 50W LED Floodlight Outdoor 5500LM 6500K
- Price
- £9.29
- Rating
- 4.6/5
- Reviews
- 1,098
- Age
- 1y ago

Philips 21W 3000 lm LED Security Light Outdoor w/PIR Motion Sensor 5000K Daylight Flood Light Waterproof Dusk to Dawn 2 Heads 4 Modes
- Price
- £30.59
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 11mo ago

JumJam Solar Flood Lights Security Lights Outdoor Motion Sensor for Garden
- Price
- £18.65
- Rating
- 4.5/5
- Reviews
- 1,647
- Age
- 2y ago

Philips 24W 3500LM LED Security Lights w/PIR Motion Sensor Outdoor 5000K Daylight Dusk to Dawn Aluminum Flood light 3 Adjustable Heads Waterproof for Garage Yard Porch
- Price
- £34.29
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 10mo ago
Trending
90-day click momentum
Aomeya Motion Sensor Outdoor Security Light 30W 2750 Lumen LED Floodlights with PIR Sensor IP66 Waterproof Motion Sensor Outdoor Wall Light with Remote Control for Garden
- Price
- £11.87
- Rating
- 4.3/5
- Reviews
- 2,955
- Age
- 4mo ago

Hoysicy 50W Security Light Outdoor with Motion Sensor 6500K 4200LM LED Floodlight with PIR Sensor IP66 Waterproof Super Bright Ultra Thin for Garage Porch Hallway Stairway
- Price
- £12.11
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

PHILIPS Lois Outdoor Floodlight 50 W 5000 K Black
- Price
- £9.48
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 1y ago

ZHONGFA LED Floodlights Outdoor Security Motion Sensor Pir Mains Powered Lights (20W)
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 8mo ago

PHILIPS Lois Outdoor Floodlight with Sensor 20 W 5000 K Black
- Price
- £10.72
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 1y ago
Newest
by launch date
Hoysicy 50W Security Light Outdoor with Motion Sensor 6500K 4200LM LED Floodlight with PIR Sensor IP66 Waterproof Super Bright Ultra Thin for Garage Porch Hallway Stairway
- Price
- £12.11
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Aomeya Motion Sensor Outdoor Security Light 30W 2750 Lumen LED Floodlights with PIR Sensor IP66 Waterproof Motion Sensor Outdoor Wall Light with Remote Control for Garden
- Price
- £11.87
- Rating
- 4.3/5
- Reviews
- 2,955
- Age
- 4mo ago

ZHONGFA LED Floodlights Outdoor Security Motion Sensor Pir Mains Powered Lights (20W)
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 8mo ago

Philips 24W 3500LM LED Security Lights w/PIR Motion Sensor Outdoor 5000K Daylight Dusk to Dawn Aluminum Flood light 3 Adjustable Heads Waterproof for Garage Yard Porch
- Price
- £34.29
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 10mo ago

vighep 24W Security Lights Outdoor Motion Sensor Upgraded IP65 Waterproof LED Floodlight 3000K-6500K PIR Outside Wall Light for Garden Backyard Garage Forecourt
- Price
- £24.58
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
70
Top-5 brand share
48%
Top 20: 88%
Top-5 click share
33%
Top 20: 72%
Open market
47%
- GRIFEMA13%
- Philips12%
- Jsdoin8%
- Lepro7%
- PHILIPS7%
- JumJam5%
Demand
Floodlight search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Oct, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Floodlight search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- floodlight68K/yr
- flood lights outdoor motion sensor34K/yr
- flood light35K/yr
- outdoor floodlight27K/yr
- flood & spot lighting20K/yr
- garden flood light16K/yr
- floodlight with sensor31K/yr
- led floodlight pir sensor motion outdoor security flood light16K/yr
- led security light17K/yr
- flood lights14K/yr
Reviews and returns
What reviews say buyers love and hate about Floodlight
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke
Durability is not acceptable
Does not last
I think its a very cheap quality build
Poor Quality, Failed just after a month
Bad quality
Never worked
Did not work
Does not function correctly
Which i think is pretty poor for less
A little more expensive
More expensive than an unbranded item
Not waterproof
The IP65 waterproof rating isn't something I've properly tested
Looks like water got in
Love
Nice and bright
Bright light
Excellent brightness
Excellent value
Fair price
Excellent value
Good quality light
Happy with Quality Light
Excellent product
Easy to set up
Easy assembled
Easily installed
Compact fitting
Easy fit
EASY TO FIT
Return
2.7% Return rate 27% Fixable by listing
small in size
Not fitted yet
cable very short
Never worked
Did not work
Does not function correctly
Not as bright as you think
did not feel bright
It was not as bright as I expected it to be
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floodlight questions
Answered from the same tracked data.








