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Floodlight

Maybe

The top 5 brands take only 48% of clicks. But demand is soft, at -34.4% this quarter, so Floodlight is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 370 Lighting niches · +5 vs the category median of 47
Market size
£125K/yr375K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
33%top-5 click share · 38 brands · 70 sellers

Flapen Score

Floodlight against its category

The dotted line is the Lighting average. Past it, Floodlight is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floodlight market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floodlight 375K times last year and spent an estimated £125K. The top 5 brands take 48% of clicks. Demand peaks in Apr–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
2.2%
Market size, estimated
£125Ka year
Peak month
November2.3× the quietest month
Top search term
floodlight68K searches a year

02 · Price

A sale here is worth £15.17.

Listings sell for £15.17 on average, from £6.74 to £34.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £15.17 that is £2K to £4K a year per listing.

Average price
£15.17inside the $15 to $100 sweet spot
Price range
£6.74–£34.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #53 within Outdoor Lighting. It carries 1,047 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#53in Outdoor Lighting
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,047per listing
Listings tracked
61

04 · Newcomers

Amazon counts 6 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Floodlight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

70

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

33%

Top 20: 72%

Open market

47%

  • GRIFEMA13%
  • Philips12%
  • Jsdoin8%
  • Lepro7%
  • PHILIPS7%
  • JumJam5%

Demand

Floodlight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Floodlight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floodlight68K/yr
  • flood lights outdoor motion sensor34K/yr
  • flood light35K/yr
  • outdoor floodlight27K/yr
  • flood & spot lighting20K/yr
  • garden flood light16K/yr
  • floodlight with sensor31K/yr
  • led floodlight pir sensor motion outdoor security flood light16K/yr
  • led security light17K/yr
  • flood lights14K/yr

Reviews and returns

What reviews say buyers love and hate about Floodlight

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.34

Broke

Durability is not acceptable

Does not last

Quality-Overall12%−0.03

I think its a very cheap quality build

Poor Quality, Failed just after a month

Bad quality

Functionality-Overall9%−0.10

Never worked

Did not work

Does not function correctly

Value For Money4%+0.64

Which i think is pretty poor for less

A little more expensive

More expensive than an unbranded item

Water Resistance4%−0.04

Not waterproof

The IP65 waterproof rating isn't something I've properly tested

Looks like water got in

Love

Brightness/Shine/Glow34%+2.46

Nice and bright

Bright light

Excellent brightness

Value For Money11%+0.64

Excellent value

Fair price

Excellent value

Quality-Overall10%−0.03

Good quality light

Happy with Quality Light

Excellent product

Assembly/Installation9%+0.45

Easy to set up

Easy assembled

Easily installed

Size-Overall4%+0.29

Compact fitting

Easy fit

EASY TO FIT

Return

2.7% Return rate 27% Fixable by listing

Size-Overall18%▅███▇▇

small in size

Not fitted yet

cable very short

Functionality-Overall16%██▆▇▇▇

Never worked

Did not work

Does not function correctly

Brightness/Shine/Glow12%▇▆▇█▇█

Not as bright as you think

did not feel bright

It was not as bright as I expected it to be

Defective Material/Parts9%▇▅█▆█▇
Compatibility-Overall6%▇█▆▅▇▃

FAQ

Common Floodlight questions

Answered from the same tracked data.