Is floodlight profitable to sell on Amazon United Kingdom?

The niche generates £125K/yr across 61 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -34.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the floodlight niche?

38 brands and 70 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in floodlight?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.7%.

When does demand for floodlight peak?

Demand peaks in Apr–Oct–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the floodlight niche?

Listings span £6.74–£34.29; the average listing price is £15.17 (sweet spot $15–$100). The average incumbent carries 1,047 reviews — the moat a new listing must climb.

floodlight

Worth a look

Shows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-34.4% this quarter) keeps it on the watch list.

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Avg price

Great£15.17

avg listing price — sweet spot $15–$100

Price range

Good£6.74–£34.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,046.66

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.7%

return rate — above 5% kills the launch gate

Market size

Okay£125K

£125K/yr · 375K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-34.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, floodlight is a £125K/yr Amazon United Kingdom market (375K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Apr–Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

floodlight market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £152K–£190K; units × avg price
Conversion rate: 2.2%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 4.3%
Avg brand age: 43 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

33%

Top 20: 72%

Open market

47%

GRIFEMA13%
Philips12%
Jsdoin8%
Lepro7%
PHILIPS7%
JumJam5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top floodlight search terms

floodlight68K/yr -28.4%1.1% conv.
flood lights outdoor motion sensor34K/yr -26.8%2.4% conv.
flood light35K/yr -32.5%1.1% conv.
outdoor floodlight27K/yr -22.4%1.4% conv.
flood & spot lighting20K/yr -25.8%0.5% conv.
garden flood light16K/yr -17.7%1.5% conv.
floodlight with sensor31K/yr -53.5%2.3% conv.
led floodlight pir sensor motion outdoor security flood light16K/yr -32.8%2.6% conv.
led security light17K/yr -35.6%2.5% conv.
flood lights14K/yr -33.1%0.8% conv.

All search terms

Top floodlight products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jsdoin 50W Security Lights Outdoor Motion Sensor 4500 Lumen PIR Security Light 6500K LED Floodlights IP66 Waterproof Outside Daylight Wall Light with 2M Cable for Garage Garden Hallway Backyard

Jsdoin£13.774.0★2,211 rev

GRIFEMA 50W LED Floodlight Outdoor 5500LM 6500K

GRIFEMA£9.294.6★1,098 rev

Philips 21W 3000 lm LED Security Light Outdoor w/PIR Motion Sensor 5000K Daylight Flood Light Waterproof Dusk to Dawn 2 Heads 4 Modes

Philips£30.594.6★322 rev

JumJam Solar Flood Lights Security Lights Outdoor Motion Sensor for Garden

JumJam£18.654.5★1,647 rev

Philips 24W 3500LM LED Security Lights w/PIR Motion Sensor Outdoor 5000K Daylight Dusk to Dawn Aluminum Flood light 3 Adjustable Heads Waterproof for Garage Yard Porch

Philips£34.294.5★176 rev

Newest

by launch date

Hoysicy 50W Security Light Outdoor with Motion Sensor 6500K 4200LM LED Floodlight with PIR Sensor IP66 Waterproof Super Bright Ultra Thin for Garage Porch Hallway Stairway

Hoysicy£12.113 rev

3mo ago

Aomeya Motion Sensor Outdoor Security Light 30W 2750 Lumen LED Floodlights with PIR Sensor IP66 Waterproof Motion Sensor Outdoor Wall Light with Remote Control for Garden

Aomeya£11.872,955 rev

4mo ago

ZHONGFA LED Floodlights Outdoor Security Motion Sensor Pir Mains Powered Lights (20W)

ZHONGFA£10.9225 rev

8mo ago

Philips 24W 3500LM LED Security Lights w/PIR Motion Sensor Outdoor 5000K Daylight Dusk to Dawn Aluminum Flood light 3 Adjustable Heads Waterproof for Garage Yard Porch

Philips£34.29176 rev

10mo ago

vighep 24W Security Lights Outdoor Motion Sensor Upgraded IP65 Waterproof LED Floodlight 3000K-6500K PIR Outside Wall Light for Garden Backyard Garage Forecourt

vighep£24.5876 rev

11mo ago

What buyers say about floodlight

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow34%

“Nice and bright”

Value For Money11%

“Excellent value”

Quality-Overall10%

“Good quality light”

Assembly/Installation9%

“Easy to set up”

Size-Overall4%

“Compact fitting”

Advertised Vs Actual Product3%

“As advertised”

Security3%

“Security lights”

Efficiency3%

“Works very well”

Remote Control2%

“Handy remote control”

Ease Of Use2%

“Easy to use”

What buyers complain about

Durability25%

“Broke”

Quality-Overall12%

“I think its a very cheap quality build”

Functionality-Overall9%

“Never worked”

Value For Money4%

“Which i think is pretty poor for less”

Water Resistance4%

“Not waterproof”

Size-Overall4%

“small in size”

Brightness/Shine/Glow3%

“Not as bright as you think”

Battery Life3%

“Battery life extremely short”

Charging3%

“not holding charge”

Assembly/Installation2%

“took a while to understand how to set them up”

Top return reasons

Size-Overall18%

Functionality-Overall16%

Brightness/Shine/Glow12%

Defective Material/Parts9%

Compatibility-Overall6%

Quality-Overall4%