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E14 Rechargeable Light Bulb

Fail

Shoppers spend only $28K a year here, so E14 Rechargeable Light Bulb is a Fail.

Flapen Score
33
33 / 100
Ranks 324 of 370 Lighting niches · −14 vs the category median of 47
Market size
£28K/yr45K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
76%top-5 click share · 12 brands · 16 sellers

Flapen Score

E14 Rechargeable Light Bulb against its category

The dotted line is the Lighting average. Past it, E14 Rechargeable Light Bulb is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E14 Rechargeable Light Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for E14 Rechargeable Light Bulb 45K times last year and spent an estimated £28K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
5.0%
Market size, estimated
£28Ka year
Peak month
October2.5× the quietest month
Top search term
e14 rechargeable light bulb27K searches a year

02 · Price

A sale here is worth £12.58.

Listings sell for £12.58 on average, from £9.54 to £16.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £12.58 that is £1K to £3K a year per listing.

Average price
£12.58under the $15 to $100 sweet spot
Price range
£9.54–£16.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #1,104 within Light Bulbs. It carries 912 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
34.3%
Average rank
#1,104in Light Bulbs
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
912per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top E14 Rechargeable Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

11%

  • LGMCF46%
  • Pinrutar20%
  • Lamptobe8%
  • GlintBay6%
  • AUAUY6%
  • Joyes4%
  • Open — no brand owns it (6 brands, 11%)

Demand

E14 Rechargeable Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top E14 Rechargeable Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e14 rechargeable light bulb27K/yr
  • rechargeable candle bulb5K/yr
  • e14 rechargeable bulb5K/yr
  • rechargeable light bulb e145K/yr
  • rechargeable bulb e144K/yr

Reviews and returns

What reviews say buyers love and hate about E14 Rechargeable Light Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging32%−0.29

Needs charging fairly regularly

you cant charge

Will not charge

Advertised Vs Actual Product7%+0.24

I have to mark it lower due to incorrect advertising

Not as described

Advert not clear on what is actually being purchased

Quality-Overall7%

Bad quality

Poor quality

Bit naff

Battery Life6%−0.11

The battery life after a couple years of use has diminished

Battery life is poor

Battery life poor

Functionality-Overall5%−0.11

Didn't work

only lit up for 2 hours

Love

Brightness/Shine/Glow23%+2.44

They are brighter

Bright light

give out a nice glow

Charging18%−0.29

fully charged they have just lasted

Easy to charge

Easy to charge and install

Quality-Overall9%

Excellent product

Good quality

the item itself may be good quality hence the 2 stars

Advertised Vs Actual Product9%+0.24

As advertised - brilliant

As described

Does what is says

Value For Money6%+0.72

Great value

Really good value

Great value for money

Return

4.0% Return rate 65% Fixable by listing

Size-Overall56%█▇███▇
Charging13%▅▆▇█▆█

Needs charging fairly regularly

you cant charge

Will not charge

Brightness/Shine/Glow6%▅▄▅█▂▆

Faily Dim

Not ultra bright

They are not extra bright

Compatibility-Overall6%▇▃▅▂█▃
Bulb Flicker/Dimming/Color5%▄██▇▆▆

the bulbs just dont turn on

Faily Dim

FAQ

Common E14 Rechargeable Light Bulb questions

Answered from the same tracked data.