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Cute Lamp

Fail

Shoppers spend an estimated $24K a year here, so Cute Lamp is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£24K/yr136K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
33%top-5 click share · 42 brands · 54 sellers

Flapen Score

Cute Lamp against its category

The dotted line is the Lighting average. Past it, Cute Lamp is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cute Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cute Lamp 136K times last year and spent an estimated £24K. The top 5 brands take 39% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
1.5%
Market size, estimated
£24Ka year
Peak month
December2.8× the quietest month
Top search term
cute lamp37K searches a year

02 · Price

A sale here is worth £12.09.

Listings sell for £12.09 on average, from £5.84 to £30.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.09 that is £0 to £1K a year per listing.

Average price
£12.09under the $15 to $100 sweet spot
Price range
£5.84–£30.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #210 within Indoor Lighting. It carries 1,206 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
10.1%
Average rank
#210in Indoor Lighting
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,206per listing
Listings tracked
50

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Cute Lamp products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£721£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

54

Est. top-5 brand share

39%

Top 20: 80%

Est. top-5 click share

33%

Top 20: 72%

Open market

56%

  • VoMii11%
  • ZKLiLi10%
  • yokye6%
  • WLHBF6%
  • Richaa5%
  • Buwect5%

Demand

Cute Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cute Lamp search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cute lamp37K/yr
  • cute night light15K/yr
  • cute desk lamp10K/yr
  • cute lamps8K/yr
  • silicone night light10K/yr
  • animal night light8K/yr
  • lamp cute5K/yr
  • squishy night light7K/yr
  • desk lamp cute6K/yr
  • cute light6K/yr

Reviews and returns

What reviews say buyers love and hate about Cute Lamp

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Durability”
1.5%of orders come back
“Broke within a few months”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cute Lamp questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data