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Cute Lamp

Fail

Shoppers spend only $24K a year here, so Cute Lamp is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£24K/yr136K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
33%top-5 click share · 42 brands · 54 sellers

Flapen Score

Cute Lamp against its category

The dotted line is the Lighting average. Past it, Cute Lamp is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cute Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cute Lamp 136K times last year and spent an estimated £24K. The top 5 brands take 39% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
1.5%
Market size, estimated
£24Ka year
Peak month
December2.8× the quietest month
Top search term
cute lamp37K searches a year

02 · Price

A sale here is worth £12.09.

Listings sell for £12.09 on average, from £5.84 to £30.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.09 that is £0 to £1K a year per listing.

Average price
£12.09under the $15 to $100 sweet spot
Price range
£5.84–£30.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #210 within Indoor Lighting. It carries 1,206 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
10.1%
Average rank
#210in Indoor Lighting
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,206per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Cute Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£721£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

54

Top-5 brand share

39%

Top 20: 80%

Top-5 click share

33%

Top 20: 72%

Open market

56%

  • VoMii11%
  • ZKLiLi10%
  • yokye6%
  • WLHBF6%
  • Richaa5%
  • Buwect5%

Demand

Cute Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cute Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cute lamp37K/yr
  • cute night light15K/yr
  • cute desk lamp10K/yr
  • cute lamps8K/yr
  • silicone night light10K/yr
  • animal night light8K/yr
  • lamp cute5K/yr
  • squishy night light7K/yr
  • desk lamp cute6K/yr
  • cute light6K/yr

Reviews and returns

What reviews say buyers love and hate about Cute Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.12

Broke within a few months

Broken after a week

Dont last

Charging10%−0.05

Won't _charge

Wont recharge

difficult to charge

Brightness/Shine/Glow9%+2.95

Not bright enough

does not get very bright

it just doesn't give off much light

Size-Overall8%−0.04

It's small

Cord very short

Slightly larger than I expected

Battery Life5%−0.04

Battery life suddenly dropped

Battery does not last long

Bad battery life

Love

Brightness/Shine/Glow37%+2.95

quite bright

Soft light

Good lighting

Value For Money7%+0.16

Good price

Amazing value

Great value for money

Color7%+0.38

Love all the colours

colours are nice

Great variety of colours

Quality-Overall7%+0.09

The product beautifully made

Good quality, and cozy night light

Excellent product

Ease Of Use6%+0.41

So handy

Easy to use

I love these lamps so easy to use

Return

1.5% Return rate 29% Fixable by listing

Brightness/Shine/Glow22%█▆▇█▇▇

Not bright enough

does not get very bright

it just doesn't give off much light

Size-Overall16%▇▇█▇▇▄

It's small

Cord very short

Slightly larger than I expected

Functionality-Overall11%███▇▅▆

Did not work

Works as a lamp with on off switch now, not what it was purchased for

not working properly

Defective Material/Parts6%▇██▄▇▆
Charging6%█▆▆▆▇▅

Won't _charge

Wont recharge

difficult to charge

FAQ

Common Cute Lamp questions

Answered from the same tracked data.