Is battery security lights with motion sensor profitable to sell on Amazon United Kingdom?

The niche generates £121K/yr across 87 tracked products. 9 of 31 products launched in the last 360 days are still selling. 90-day search growth is -46.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the battery security lights with motion sensor niche?

47 brands and 68 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in battery security lights with motion sensor?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.4%.

When does demand for battery security lights with motion sensor peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the battery security lights with motion sensor niche?

Listings span £8.14–£47.80; the average listing price is £23.28 (sweet spot $15–$100). The average incumbent carries 1,212 reviews — the moat a new listing must climb.

battery security lights with motion sensor

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible£23.28

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great£8.14–£47.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,212.05

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£121K

£121K/yr · 239K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-46.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, battery security lights with motion sensor is a £121K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

battery security lights with motion sensor market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £140K–£186K; units × avg price
Conversion rate: 2.2%
Avg BSR: #243
Page quality: 0%
Prime: 95%
Sponsored: 100%
Out of stock: 9.0%
Avg brand age: 36 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

46%

Top 20: 81%

Top-5 click share

19%

Top 20: 49%

Open market

49%

Auraglow22%
Kerry8%
EBION6%
YOVGQOLV6%
vighep5%
NICREW4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.9% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top battery security lights with motion sensor search terms

pir outdoor wall light28K/yr -32.5%0.7% conv.
outdoor wall lights with sensor31K/yr -33.9%0.3% conv.
front door light with motion sensor29K/yr -44.9%0.9% conv.
auraglow19K/yr -42.9%1.7% conv.
outdoor pir wall lights10K/yr -20.4%0.8% conv.
outdoor wall lighting with sensor9K/yr -31.5%0.4% conv.
battery security lights with motion sensor23K/yr -64.7%2.6% conv.
front door sensor light9K/yr -33.4%0.7% conv.
external pir lights8K/yr -43.3%0.9% conv.
auraglow pir motion sensor light9K/yr -62.3%7.0% conv.

All search terms

Top battery security lights with motion sensor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Auraglow Battery Operated Motion Sensor Light Indoor & Outdoor PIR Security LED Wall Light Wireless for Shed Garage Porch & Loft (IP44) Black

Auraglow£9.894.4★11,266 rev

Kerry Outdoor Wall Light with Sensor Mains Powered Up Down Black

Kerry£20.984.5★392 rev

Auraglow Plug in PIR Motion Sensor LED Night Light Hallway Safety Living Aid & Rechargeable Battery Powered Emergency Torch - Warm White

Auraglow£16.004.4★1,501 rev

NICREW Battery Powered Outdoor LED Security Light Pack of 2 PIR Motion Sensor Spotlight Weatherproof Outdoor Wall Light for Garden Walkways

NICREW£19.804.3★4,246 rev

FULNIX Motion Sensor Light Outdoor 12000mAh Rechargeable 600 Lumen Battery Powered Outdoor Light with 3 Modes 3 Colors IP65 Waterproof LED Security Light for Garden Garage (Black 1 Pack)

FULNIX£30.004.4★435 rev

Newest

by launch date

LOTMOS Outdoor Wall Lights Motion Sensor Mains Powered 3000K/4000K/6500K

LOTMOS£25.1124 rev

1mo ago

vighep Rechargeable Motion Sensor Light Outdoor 10000mAh Battery Security Lights with Remote 3 Modes&3 Colour Temperatures PIR Wall Light IP65 Waterproof for Front Door Garden Shed Garage Porch

vighep£24.6994 rev

5mo ago

Motion Sensor Lights Outdoor Mains Powered Outside Lights with Sensor 18W 3000K 350 Swivel IP65 Waterproof PIR Security Lights Outdoor Wall Lights for Front Door Patio Terrace Hallway Garage Porch

HANDSONIC£29.46114 rev

7mo ago

QianFan Motion Sensor Lights Outdoor - Battery Operated LED PIR Security Light Wireless Spotlight for Porch Garden Stair Pathway DrivewayBlack

QianFan£10.4948 rev

8mo ago

YOVGQOLV PIR Outdoor Wall Lights with Motion Sensor IP54 Waterproof Up Down Outside Light Mains Powered Square Front Door Porch Light Exterior Sconce Lamp Included 2x5w 3000K GU10 Bulb Black

YOVGQOLV£32.3228 rev

8mo ago

What buyers say about battery security lights with motion sensor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow34%

“Bright light”

Quality-Overall9%

“The build quality is excellent”

Value For Money7%

“Good Value”

Assembly/Installation7%

“Easily installed”

Size-Overall5%

“Absolute brilliant easy to fit”

Advertised Vs Actual Product4%

“As advertised”

Charging3%

“Holds charge well”

Battery Life3%

“Battery life is excellent”

Ease Of Use2%

“Ease of use”

Security2%

“Simple and secure”

What buyers complain about

Durability18%

“Broke”

Quality-Overall9%

“I think its a very cheap quality build”

Functionality-Overall7%

“Never worked”

Brightness/Shine/Glow6%

“Not as bright as you think”

Charging5%

“Charging problem”

Battery Life5%

“Battery runs out too quickly”

Value For Money4%

“price was very goof”

Water Resistance3%

“Not water proof”

Size-Overall2%

“slightly bigger than expected”

Mounting2%

“needs a decent length of cable in order to slide it onto the mount”

Top return reasons

Functionality-Overall21%

Size-Overall18%

Brightness/Shine/Glow11%

Defective Material/Parts9%

Charging4%

Quality-Overall4%

Compatibility-Overall4%

Advertised Vs Actual Product3%

Durability2%