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Battery Powered Outdoor Lights

Maybe

The top 5 brands take only 43% of clicks. But buyers convert on only 1.5% of searches, so Battery Powered Outdoor Lights is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 370 Lighting niches · +9 vs the category median of 47
Market size
£91K/yr373K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
28%top-5 click share · 53 brands · 83 sellers

Flapen Score

Battery Powered Outdoor Lights against its category

The dotted line is the Lighting average. Past it, Battery Powered Outdoor Lights is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battery Powered Outdoor Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Battery Powered Outdoor Lights 373K times last year and spent an estimated £91K. The top 5 brands take 43% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
373K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
1.5%
Market size, estimated
£91Ka year
Peak month
November6.4× the quietest month
Top search term
rechargeable outdoor lights59K searches a year

02 · Price

A sale here is worth £16.68.

Listings sell for £16.68 on average, from £5.25 to £52.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £16.68 that is £2K to £4K a year per listing.

Average price
£16.68inside the $15 to $100 sweet spot
Price range
£5.25–£52.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #223 within Outdoor Lighting. It carries 1,527 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
95%
Out of stock, average day
7.9%
Average rank
#223in Outdoor Lighting
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,527per listing
Listings tracked
81

04 · Newcomers

Amazon counts 8 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Battery Powered Outdoor Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

83

Top-5 brand share

43%

Top 20: 78%

Top-5 click share

28%

Top 20: 58%

Open market

53%

  • DSLebeen14%
  • Auraglow12%
  • Zorela7%
  • FULNIX5%
  • aurogeek5%
  • RJEDL3%

Demand

Battery Powered Outdoor Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Battery Powered Outdoor Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rechargeable outdoor lights59K/yr
  • battery powered outdoor lights71K/yr
  • battery garden lights16K/yr
  • garden lights battery operated20K/yr
  • rechargeable garden lights10K/yr
  • gazebo lights battery operated9K/yr
  • outdoor rechargeable lights19K/yr
  • auraglow19K/yr
  • battery operated garden lights8K/yr
  • battery operated outdoor wall lights17K/yr

Reviews and returns

What reviews say buyers love and hate about Battery Powered Outdoor Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.23

Fell apart

Broke within a week

Did not last

Charging8%−0.04

Charging problem

it won't charge at all

Does not recharge

Quality-Overall7%+0.11

BAD QUALITY

these are rubbish quality

Poor quality checking

Brightness/Shine/Glow7%+2.63

Doesn't shine bright

Not as bright as you think

Not bright enough

Battery Life6%−0.03

battery life is terrible

Limited battery life

The battery does not last

Love

Brightness/Shine/Glow34%+2.63

Bright light

Bright Light

Nice a bright

Quality-Overall10%+0.11

Build quality looks reasonable

Excellent build quality

Brilliant quality

Value For Money9%+0.44

Good Value

Good value for money

Excellent value

Charging6%−0.04

Easy to charge

charges quick

Holds charge well

Battery Life4%−0.03

Battery last long

Battery life is excellent

Good battery

Return

1.9% Return rate 29% Fixable by listing

Functionality-Overall19%██▆▅▆▆

Never worked

Didnt work

Just stopped working

Size-Overall18%▃▅▆▇█▅

thought it was bigger than it looked

It's quite small

But small balls

Brightness/Shine/Glow14%▇▆▇█▇█

Doesn't shine bright

Not as bright as you think

Not bright enough

Charging10%█▆▆▆▄▆

Charging problem

it won't charge at all

Does not recharge

Defective Material/Parts8%▆▇█▇▆▆

FAQ

Common Battery Powered Outdoor Lights questions

Answered from the same tracked data.