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Bathroom Lights Ceiling

Fail

Demand is soft, at -26.2% this quarter, so Bathroom Lights Ceiling is a Fail.

Flapen Score
30
30 / 100
Ranks 340 of 370 Lighting niches · −17 vs the category median of 47
Market size
£234K/yr1.2M searches / yr
90-day growth
-26.2%search demand this quarter
Competition
71%top-5 click share · 8 brands · 14 sellers

Flapen Score

Bathroom Lights Ceiling against its category

The dotted line is the Lighting average. Past it, Bathroom Lights Ceiling is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Lights Ceiling market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bathroom Lights Ceiling 1.2M times last year and spent an estimated £234K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
1.9%
Market size, estimated
£234Ka year
Peak month
November1.7× the quietest month
Top search term
bathroom light380K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £5.73 to £16.90. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.57 that is £16K to £21K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£5.73–£16.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #10 within Bathroom Lighting. It carries 2,517 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#10in Bathroom Lighting
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,517per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bathroom Lights Ceiling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£23K£47K£70K£94K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • slochi38%
  • hepside16%
  • Lepro14%
  • Peasur12%
  • Defurhome8%
  • BLNAN6%
  • Open — no brand owns it (2 brands, 7%)

Demand

Bathroom Lights Ceiling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Bathroom Lights Ceiling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathroom light380K/yr
  • bathroom lights ceiling182K/yr
  • bathroom ceiling light155K/yr
  • bathroom lights81K/yr
  • bathroom ceiling lights38K/yr
  • bathroom lighting52K/yr
  • bathroom lamp40K/yr
  • led bathroom light37K/yr
  • ip65 bathroom lights30K/yr
  • bathroom light fitting35K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Lights Ceiling

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%+0.61

To small

In the picture it looks bigger than it actually is

Size isn't everything

Durability11%−0.14

cracked over the years

After 8 months

Failed after a month

Quality-Overall7%−0.02

Rubbish quality

Poor quality

Cheap rubbish

Advertised Vs Actual Product6%−0.08

Misleading description

the pics they show are misleading

Not as advertised

Brightness/Shine/Glow5%+3.05

Very poor amount of light coming from led's you can barely see any illumination at all

Poor light

The thing I should have paid more attention to was how bright this particular light actually is

Love

Brightness/Shine/Glow40%+3.05

Extremely bright

Bright light

Bright light

Value For Money10%+0.42

Excellent value

Excellent value for money

Fantastic price

Size-Overall10%+0.61

Easy fit

Easy to fit

Easy to fit and very slim and neat

Quality-Overall9%−0.02

Excellent product

Good quality light works very well

Good quality and excellent light range

Assembly/Installation8%+0.15

Easy installation

Easy to set up and wire in

Straight forward install

Return

4.1% Return rate 76% Fixable by listing

Size-Overall68%▇███▇█

To small

In the picture it looks bigger than it actually is

Size isn't everything

Brightness/Shine/Glow6%█▅▇▄▇▄

Very poor amount of light coming from led's you can barely see any illumination at all

Poor light

The thing I should have paid more attention to was how bright this particular light actually is

Compatibility-Overall5%█▅▅▇▅▆
Functionality-Overall4%▆▅▆▆█▆

Doesn't even work

Started off ok but no longer works

Also didnt work

Quality-Overall3%▆▅▆▆▇█

Rubbish quality

Poor quality

Cheap rubbish

FAQ

Common Bathroom Lights Ceiling questions

Answered from the same tracked data.