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Bathroom Light Bulb

Fail

Prices span $5.06–$11.67, mostly outside the sweet spot, so Bathroom Light Bulb is a Fail.

Flapen Score
42
42 / 100
Ranks 238 of 370 Lighting niches · −5 vs the category median of 47
Market size
£147K/yr173K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
60%top-5 click share · 13 brands · 37 sellers

Flapen Score

Bathroom Light Bulb against its category

The dotted line is the Lighting average. Past it, Bathroom Light Bulb is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Light Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bathroom Light Bulb 173K times last year and spent an estimated £147K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
11.5%
Market size, estimated
£147Ka year
Peak month
October3.0× the quietest month
Top search term
4 pin bathroom light bulbs35K searches a year

02 · Price

A sale here is worth £7.39.

Listings sell for £7.39 on average, from £5.06 to £11.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.39 that is £6K to £7K a year per listing.

Average price
£7.39under the $15 to $100 sweet spot
Price range
£5.06–£11.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Light Bulbs. It carries 377 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#138in Light Bulbs
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
377per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bathroom Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

37

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

14%

  • Quebec33%
  • Akynite15%
  • Bynome13%
  • Ddlisu12%
  • Liuyife9%
  • hautllaif4%
  • Open — no brand owns it (7 brands, 14%)

Demand

Bathroom Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Bathroom Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 pin bathroom light bulbs35K/yr
  • bathroom light bulb41K/yr
  • 4 pin light bulbs32K/yr
  • bathroom bulb8K/yr
  • 4 pin bulb6K/yr
  • bathroom light bulbs6K/yr
  • gr10q 4 pin 16w5K/yr
  • 16w 4 pin bulb4K/yr
  • gr10q4K/yr
  • 4 pin light bulb4K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Light Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability37%−0.47

Broke quickly

Broke after a few months

Did not last

Functionality-Overall15%−0.17

Doesnt stay in place so doesn't work

Did not work

Dont work in the bin

Bulb Flicker/Dimming/Color12%−0.11

It was flickering yesterday

A bit of flickering when switched on

its flickering already

Quality-Overall11%+0.52

Rubbish quality

Horrendous product, extremely low quality and defective

No quality

Size-Overall4%+0.79

Small

Too big

Didn't fit

Love

Brightness/Shine/Glow20%+1.09

Warm glow

Great brightness

Nice and bright

Quality-Overall18%+0.52

The light bulbs are great no problem with them great quality

appears well made

Excellent product

Advertised Vs Actual Product15%+0.99

Just what I needed

As Described

Does the job

Value For Money14%+0.82

reasonably priced

Good Price

Excellent value

Size-Overall13%+0.79

Fits well

Easy to fit

as described, perfect fit

Return

5.8% Return rate 63% Fixable by listing

Size-Overall45%████▇█

Small

Too big

Didn't fit

Functionality-Overall23%▇▆▇▇█▇

Doesnt stay in place so doesn't work

Did not work

Dont work in the bin

Bulb Flicker/Dimming/Color14%██▆▇▇█

It was flickering yesterday

A bit of flickering when switched on

its flickering already

Compatibility-Overall6%▇▅▅▅█▆
Brightness/Shine/Glow2%█▇▇▃▆▅

Not as bright as expected

wont light up

maybe not as bright as some brands

FAQ

Common Bathroom Light Bulb questions

Answered from the same tracked data.