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Bankers Lamp

Fail

Demand is soft, at -36.0% this quarter, so Bankers Lamp is a Fail.

Flapen Score
38
38 / 100
Ranks 283 of 370 Lighting niches · −9 vs the category median of 47
Market size
£69K/yr61K searches / yr
90-day growth
-36.0%search demand this quarter
Competition
66%top-5 click share · 11 brands · 20 sellers

Flapen Score

Bankers Lamp against its category

The dotted line is the Lighting average. Past it, Bankers Lamp is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bankers Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bankers Lamp 61K times last year and spent an estimated £69K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
3.2%
Market size, estimated
£69Ka year
Peak month
December3.0× the quietest month
Top search term
bankers lamp37K searches a year

02 · Price

A sale here is worth £35.35.

Listings sell for £35.35 on average, from £24.05 to £50.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £35.35 that is £0 to £4K a year per listing.

Average price
£35.35inside the $15 to $100 sweet spot
Price range
£24.05–£50.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #285 within Indoor Lighting. It carries 182 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
84%
Out of stock, average day
15.0%
Average rank
#285in Indoor Lighting
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
182per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bankers Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

8%

  • Newrays42%
  • HOMCOM24%
  • Trendi12%
  • FIRVRE7%
  • Almineez4%
  • LGMCF3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Bankers Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Bankers Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bankers lamp37K/yr
  • bankers lamp green8K/yr
  • green desk lamp9K/yr
  • green bankers lamp4K/yr
  • bankers desk lamp4K/yr

Reviews and returns

What reviews say buyers love and hate about Bankers Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability33%+0.11

7 months old and useless

Size-Overall28%−0.20

did not fit or tighten

Its much bigger than I thought

Assembly/Installation17%−0.20

Great looking, just couldn't put together

Love

Quality-Overall34%+1.93

Great build quality and design

Feels well made

Excellent product

Brightness/Shine/Glow25%+1.28

throws a good light

Great lamp with good luminosity

A great lamp

Value For Money15%+0.68

Excellent lamp at a good price

Very good value for money - it looks great

Good for the price

Advertised Vs Actual Product11%+0.47

Exactly as described

Exactly what I wanted

Just what i wanted

Strength4%+0.15

sturdy

Its sturdy and strong, I love it and will be buying more when I move to my new home

Nice and solid

Return

3.3% Return rate 21% Fixable by listing

Defective Material/Parts26%▅▄▄█▆▅
Functionality-Overall13%█▆█▁▁▁
Color7%▁▃▁▇█▇
Size-Overall6%▆▅▄▁█▁

did not fit or tighten

Its much bigger than I thought

Quality-Overall6%▁▃▄▃█▇

FAQ

Common Bankers Lamp questions

Answered from the same tracked data.