Aurora Projector
MaybeThe products selling today average only 4.2★. But demand is soft, at -28.9% this quarter, so Aurora Projector is a Maybe.
- Flapen Score
- 50 / 100Top 36% of 370 Lighting niches · +3 vs the category median of 4750
- Market size
- £107K/yr273K searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 46%top-5 click share · 25 brands · 35 sellers
Flapen Score
Aurora Projector against its category
The dotted line is the Lighting average. Past it, Aurora Projector is stronger. Inside it, weaker.
Market
The Aurora Projector market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aurora Projector 273K times last year and spent an estimated £107K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £107Ka year
- Peak month
- December12.4× the quietest month
- Top search term
- northern lights projector73K searches a year
02 · Price
A sale here is worth £15.66.
Listings sell for £15.66 on average, from £6.36 to £28.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £15.66 that is £8K to £12K a year per listing.
- Average price
- £15.66inside the $15 to $100 sweet spot
- Price range
- £6.36–£28.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£12K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #196 within Indoor Lighting. It carries 1,109 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 9.1%
- Average rank
- #196in Indoor Lighting
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,109per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 6 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Aurora Projector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Northern Lights Projector Sensory Lights Birthday Gifts for Women Girl Gift
- Price
- £19.51
- Rating
- 4.5/5
- Reviews
- 966
- Age
- 2y ago
PIKOY Projecteur Ciel Etoile 18 Couleurs Lampe Ambiance LED Chambre Deco Chambre Ado Veilleuse Enfant et Adulte Cadeau Fille
- Price
- £22.64
- Rating
- 4.5/5
- Reviews
- 2,450
- Age
- 2y ago
YunLone 360 Lights 18 Colour Star Galaxy Projector with Smart APP IR Remote 8 White Noise Bluetooth Night Light Projector Home Decoration Bedroom Décor Birthday Gifts for Woman Teen Girls Kids Adult
- Price
- £20.91
- Rating
- 4.2/5
- Reviews
- 5,650
- Age
- 4y ago
YunLone Galaxy Projector Star Lights Projector for Bedroom with 33 Lighting Aurora Projector with Bluetooth 5.0 Speaker Smart APP 8 White Noises Night Light with IR Remote Timer for Kids Adults
- Price
- £21.09
- Rating
- 4.2/5
- Reviews
- 5,650
- Age
- 4y ago
AIBAOBAO Galaxy Projector Light for Bedroom Northern Lights Projector Ocean Wave Sensory Light with 16 Colors 30 Lighting Modes Star for Kids Ceiling Projector Night Light for Party/Game Rooms
- Price
- £11.75
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago
Trending
90-day click momentum
LINNIW Northern Lights Projector Light Rechargeable Galaxy Projector Northern Light Lamp with Remote Control 16 Colors & 4 Lighting Modes Night Light Projectors for Bedroom Party Game Rooms
- Price
- £6.36
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 4mo ago
HUMIIEYE Northern Lights Projector 16 Light Color Aurora Night Light Projector for Bedroom Remote Galaxy Light Projector Dimmable Mood Lighting with Memory Function for Playroom Kids Teen Girl Gift
- Price
- £12.13
- Rating
- 4.2/5
- Reviews
- 950
- Age
- 1y ago
Northern Lights Projector Rotating Ocean Wave Aurora Lamp 16 Colour Gradient LED Lamps (with Remote Control) Northern Lights Cube Room Decor Suitable for Bedroom Childrens Room Bar Game Room
- Price
- £10.86
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 10mo ago
AIBAOBAO Galaxy Projector Light for Bedroom Northern Lights Projector Ocean Wave Sensory Light with 16 Colors 30 Lighting Modes Star for Kids Ceiling Projector Night Light for Party/Game Rooms
- Price
- £11.75
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago
Northern Lights Aurora Sensory Light Star Projector Galaxy Projector with White Noise Machine Bluetooth Remote Timer Led Lights for Bedroom Decor Bedside Lamp Bedroom Accessories Women/Girls Gifts
- Price
- £18.83
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 2y ago
Newest
by launch dateLINNIW Northern Lights Projector Light Rechargeable Galaxy Projector Northern Light Lamp with Remote Control 16 Colors & 4 Lighting Modes Night Light Projectors for Bedroom Party Game Rooms
- Price
- £6.36
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 4mo ago
LAKERISE Northern Lights Aurora Projector Light Galaxy Projector Sensory Lights 16 Colors Dimmable Remote Night Light for Bedroom Christmas Northern Lamp Cube Room Decor for Teen Gifts
- Price
- £17.02
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 8mo ago
PIKOY Night Light Projector 216 Modes Bedside Lamps Led Lights for Bedroom Dimmable Lava Lamp Salt Lamp Remote+USB Control Galaxy Projector Bedroom Accessories & Bedroom Decor Gifts for Teenage Girls
- Price
- £22.49
- Rating
- 4.4/5
- Reviews
- 343
- Age
- 9mo ago
Rechargeable Shower Lamp 16 Color Northern Light Projector Sensory Lights Changeable Ocean Wave Galaxy with Remote Mood Cordless Cube Lamp Waterproof Flame Water Lights for Bathroom Gifts for Women
- Price
- £17.42
- Rating
- 3.8/5
- Reviews
- 372
- Age
- 9mo ago
Northern Lights Galaxy Light Projector 16 Colors Brightness Dimmable Sensory Lights Rechargeable Night Light Projector with Remote Control Mood Lighting for Bedroom Ceiling Party Game Baby Rooms
- Price
- £12.20
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
35
Top-5 brand share
63%
Top 20: 96%
Top-5 click share
46%
Top 20: 86%
Open market
33%
- YunLone18%
- PIKOY17%
- One Fire16%
- LETOUR7%
- HUMIIEYE5%
- AIBAOBAO4%
Demand
Aurora Projector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.4×
Search terms
Top Aurora Projector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- northern lights projector73K/yr
- aurora light projector73K/yr
- aurora projector8K/yr
- northern lights lamp17K/yr
- aurora light11K/yr
- colour changing lights7K/yr
- cube light8K/yr
- light cube8K/yr
- aura light5K/yr
- cube lamp5K/yr
Reviews and returns
What reviews say buyers love and hate about Aurora Projector
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't last
Broke after a week
Broken
Too loud
Rattling noise
Noisy
wont hold charge
Does not charge
Did not charge
Did not work
Never worked
will not turn on
Remote stopped working
the remote doesnt work
Missing Remote
Love
its really bright
Its not too bright
Great light
Beautiful colours
colours are bright
Lovely colours
Decent quality
It was also very clear quality
Overall a good light
Good value for money
Good value for money
Good price
helps me fall asleep
Helped me have a good sleep
Helps sleeping
Return
2.1% Return rate 13% Fixable by listing
Did not work
Never worked
will not turn on
Not that bright
the light is not very bright
Not as bright as advertised
Defective
Wont turn on
Item doesnt work at all
wont hold charge
Does not charge
Did not charge
Not as described
Misleading pictures
False advertising
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aurora Projector questions
Answered from the same tracked data.