Ambient Lighting
FailShoppers spend only $31K a year here, so Ambient Lighting is a Fail.
- Flapen Score
- 41 / 100Ranks 250 of 370 Lighting niches · −6 vs the category median of 4741
- Market size
- £31K/yr99K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 61%top-5 click share · 18 brands · 43 sellers
Flapen Score
Ambient Lighting against its category
The dotted line is the Lighting average. Past it, Ambient Lighting is stronger. Inside it, weaker.
Market
The Ambient Lighting market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ambient Lighting 99K times last year and spent an estimated £31K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £31Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- ambient lighting61K searches a year
02 · Price
A sale here is worth £26.67.
Listings sell for £26.67 on average, from £8.63 to £97.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £26.67 that is £0 to £3K a year per listing.
- Average price
- £26.67inside the $15 to $100 sweet spot
- Price range
- £8.63–£97.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #35 within Indoor Lighting. It carries 3,784 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #35in Indoor Lighting
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,784per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Ambient Lighting products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hifree Smart Table Lamp LED RGB Dimmable Touch Desk & Bedside Lamp
- Price
- £15.90
- Rating
- 4.3/5
- Reviews
- 959
- Age
- 3y ago

Philips Hue Go 2.0 White & Colour Ambiance Smart Portable Light with Bluetooth Works with Alexa and Google Assistant (Pack of 1)
- Price
- £54.19
- Rating
- 4.6/5
- Reviews
- 2,913
- Age
- 6y ago

Cuiwos Sunset Lamp Projection - 16 Colour | Sunset Light with 24Keys Remote Multicolour - USB Port-Colour Changing & Fade Mode - App Control
- Price
- £8.63
- Rating
- 4.1/5
- Reviews
- 1,073
- Age
- 4y ago

Auxmir Night Light LED Touch Bedside Table Lamp Remote Control Dimmable Light with RGB Color Changing USB Rechargeable Portable Lamp for Children Kids Bedroom Living Room Camping
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 25,506
- Age
- 3y ago

PIKOY Night Light Projector 216 Modes Bedside Lamps Led Lights for Bedroom Dimmable Lava Lamp Salt Lamp Remote+USB Control Galaxy Projector Bedroom Accessories & Bedroom Decor Gifts for Teenage Girls
- Price
- £22.49
- Rating
- 4.4/5
- Reviews
- 343
- Age
- 9mo ago
Trending
90-day click momentum
GOODEA Battery Operated Spot Light Indoor with Remote Up to 30 Days 3 CCT
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 894
- Age
- 11mo ago

Fokky Galaxy Projector Night Light - 16 Colors Ocean Wave Projectors
- Price
- £11.69
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 1y ago

Tyute LED Floor Lamp RGB Corner Light with Music Sync Smart App and Remote Control Color Changing Ambience Lighting Standing Lamp with 16 Million Colors for Bedroom Living Room Gaming Room
- Price
- £31.20
- Rating
- 4.2/5
- Reviews
- 269
- Age
- 7mo ago

PIKOY Night Light Projector 216 Modes Bedside Lamps Led Lights for Bedroom Dimmable Lava Lamp Salt Lamp Remote+USB Control Galaxy Projector Bedroom Accessories & Bedroom Decor Gifts for Teenage Girls
- Price
- £22.49
- Rating
- 4.4/5
- Reviews
- 343
- Age
- 9mo ago

riyo Led Floor Lamp RGB Corner Floor Lamp Black
- Price
- £23.87
- Rating
- 4.2/5
- Reviews
- 1,580
- Age
- 2y ago
Newest
by launch date
Tyute LED Floor Lamp RGB Corner Light with Music Sync Smart App and Remote Control Color Changing Ambience Lighting Standing Lamp with 16 Million Colors for Bedroom Living Room Gaming Room
- Price
- £31.20
- Rating
- 4.2/5
- Reviews
- 269
- Age
- 7mo ago

PIKOY Night Light Projector 216 Modes Bedside Lamps Led Lights for Bedroom Dimmable Lava Lamp Salt Lamp Remote+USB Control Galaxy Projector Bedroom Accessories & Bedroom Decor Gifts for Teenage Girls
- Price
- £22.49
- Rating
- 4.4/5
- Reviews
- 343
- Age
- 9mo ago

GOODEA Battery Operated Spot Light Indoor with Remote Up to 30 Days 3 CCT
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 894
- Age
- 11mo ago

Fokky Galaxy Projector Night Light - 16 Colors Ocean Wave Projectors
- Price
- £11.69
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 1y ago

ONEWAY Night Light USB Rechargeable Touch Control Bedside Lamp with 256 Colour RGB LED Dimmable Lighting 5 Modes & Memory & Timer Soft Nursery Light for Breastfeeding Newborns Bedrooms Kids Rooms
- Price
- £13.08
- Rating
- 4.4/5
- Reviews
- 755
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
43
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
28%
- Hifree25%
- Philips Hue21%
- Cuiwos8%
- Tyute7%
- Auxmir6%
- PIKOY5%
Demand
Ambient Lighting search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Ambient Lighting search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ambient lighting61K/yr
- ambient light15K/yr
- ambient lamp8K/yr
- hue go5K/yr
- ambient lighting bedroom7K/yr
- philips hue go4K/yr
Reviews and returns
What reviews say buyers love and hate about Ambient Lighting
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke
Dont last
Broke after one week
looks absolutely nothing like the quality shown
Garbage quality
Low quality
is not rechargeable
Wont recharge
now it's impossible to charge it
it just doesn't give off much light
does not get very bright
Not bright enough
Doesnt work properly
Dont function
Did not work
Love
Nice and bright
Bright light
Good Lighting
Love all the colours
Beautiful colours
Great variety of colours
medium quality product
Great product - good quality light
Build quality is excellent
Good Value
Good value for the money
Great value for money
Easy to use
I love these lamps so easy to use
So handy
Return
2.0% Return rate 22% Fixable by listing
it just doesn't give off much light
does not get very bright
Not bright enough
Doesnt work properly
Dont function
Did not work
Cord very short
Slightly larger than I expected
It's small
looks absolutely nothing like the quality shown
Garbage quality
Low quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ambient Lighting questions
Answered from the same tracked data.









