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Ambient Lighting

Fail

Shoppers spend only $31K a year here, so Ambient Lighting is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£31K/yr99K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
61%top-5 click share · 18 brands · 43 sellers

Flapen Score

Ambient Lighting against its category

The dotted line is the Lighting average. Past it, Ambient Lighting is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ambient Lighting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ambient Lighting 99K times last year and spent an estimated £31K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
1.2%
Market size, estimated
£31Ka year
Peak month
November2.6× the quietest month
Top search term
ambient lighting61K searches a year

02 · Price

A sale here is worth £26.67.

Listings sell for £26.67 on average, from £8.63 to £97.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £26.67 that is £0 to £3K a year per listing.

Average price
£26.67inside the $15 to $100 sweet spot
Price range
£8.63–£97.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #35 within Indoor Lighting. It carries 3,784 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#35in Indoor Lighting
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,784per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Ambient Lighting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

43

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

28%

  • Hifree25%
  • Philips Hue21%
  • Cuiwos8%
  • Tyute7%
  • Auxmir6%
  • PIKOY5%

Demand

Ambient Lighting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Ambient Lighting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ambient lighting61K/yr
  • ambient light15K/yr
  • ambient lamp8K/yr
  • hue go5K/yr
  • ambient lighting bedroom7K/yr
  • philips hue go4K/yr

Reviews and returns

What reviews say buyers love and hate about Ambient Lighting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.21

Broke

Dont last

Broke after one week

Quality-Overall8%

looks absolutely nothing like the quality shown

Garbage quality

Low quality

Charging6%−0.03

is not rechargeable

Wont recharge

now it's impossible to charge it

Brightness/Shine/Glow6%+2.73

it just doesn't give off much light

does not get very bright

Not bright enough

Functionality-Overall5%−0.07

Doesnt work properly

Dont function

Did not work

Love

Brightness/Shine/Glow31%+2.73

Nice and bright

Bright light

Good Lighting

Color10%+0.41

Love all the colours

Beautiful colours

Great variety of colours

Quality-Overall9%

medium quality product

Great product - good quality light

Build quality is excellent

Value For Money9%+0.42

Good Value

Good value for the money

Great value for money

Ease Of Use5%+0.50

Easy to use

I love these lamps so easy to use

So handy

Return

2.0% Return rate 22% Fixable by listing

Brightness/Shine/Glow21%█▆▇▆█▅

it just doesn't give off much light

does not get very bright

Not bright enough

Functionality-Overall13%▇█▇█▆█

Doesnt work properly

Dont function

Did not work

Size-Overall9%█▇█▇▇▄

Cord very short

Slightly larger than I expected

It's small

Defective Material/Parts7%▇▇▆▅██
Quality-Overall6%▆▅▅█▆▆

looks absolutely nothing like the quality shown

Garbage quality

Low quality

FAQ

Common Ambient Lighting questions

Answered from the same tracked data.