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40w Screw Bulb

Fail

Prices span $3.35–$12.82, mostly outside the sweet spot, so 40w Screw Bulb is a Fail.

Flapen Score
37
37 / 100
Ranks 300 of 370 Lighting niches · −10 vs the category median of 47
Market size
£42K/yr41K searches / yr
90-day growth
-38.7%search demand this quarter
Competition
54%top-5 click share · 14 brands · 25 sellers

Flapen Score

40w Screw Bulb against its category

The dotted line is the Lighting average. Past it, 40w Screw Bulb is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 40w Screw Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 40w Screw Bulb 41K times last year and spent an estimated £42K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-38.7%
Conversion, latest week
13.3%
Market size, estimated
£42Ka year
Peak month
November2.7× the quietest month
Top search term
e27 40w bulb9K searches a year

02 · Price

A sale here is worth £7.73.

Listings sell for £7.73 on average, from £3.35 to £12.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.73 that is £773 to £2K a year per listing.

Average price
£7.73under the $15 to $100 sweet spot
Price range
£3.35–£12.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£773–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #216 within Light Bulbs. It carries 1,184 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#216in Light Bulbs
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,184per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top 40w Screw Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

25

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

14%

  • PHILIPS33%
  • Vanke19%
  • COTLEDL15%
  • paul russells9%
  • Lepro6%
  • Sokkldccd4%
  • Open — no brand owns it (8 brands, 14%)

Demand

40w Screw Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top 40w Screw Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e27 40w bulb9K/yr
  • e27 screw bulb 40w8K/yr
  • e27 bulb 40w5K/yr
  • e27 light bulb 40w4K/yr
  • e27 screw bulb 40w warm white3K/yr
  • e27 40w bulb warm white4K/yr
  • e27 40w3K/yr
  • large screw light bulbs 40w warm white4K/yr

Reviews and returns

What reviews say buyers love and hate about 40w Screw Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow17%+1.53

Bad lighting

slightly less bright than expected

Not very bright

Durability15%−0.07

Doesn't last

Poor durability

They don't last forever

Size-Overall15%−0.09

Read the discription i did not realise they were miniture bulbs not full size

Bit smaller than I thought

Tiny bulbs

Bulb Flicker/Dimming/Color13%−0.07

Faulty bulb

the light is rather harsh

These do seem to emit a very faint glow even when turned off strangely

Quality-Overall10%+0.56

Poor quality

Average

Concerning product

Love

Brightness/Shine/Glow30%+1.53

They are bright

Warm glow

Bright light

Quality-Overall20%+0.56

arrived when expected, as described and good quality

Good quality

Good quality item, good light

Value For Money18%+2.11

Excellent value for money

Value for money

Good for money

Advertised Vs Actual Product12%0.00

Does what it says

Do the job

As described

Bulb Flicker/Dimming/Color3%−0.07

Nice bulbs They do the job well

perfect for dimming down to give a warm ambience

Really pleased with these bulbs, great value and they give off a nice, bright light

Return

2.4% Return rate 73% Fixable by listing

Size-Overall53%▇█▇▇█▇

Read the discription i did not realise they were miniture bulbs not full size

Bit smaller than I thought

Tiny bulbs

Brightness/Shine/Glow16%█▅▇▆▆▄

Bad lighting

slightly less bright than expected

Not very bright

Bulb Flicker/Dimming/Color9%▅▄▄█▆▇

Faulty bulb

the light is rather harsh

These do seem to emit a very faint glow even when turned off strangely

Color7%▅▇█▃▅▅

the only problem they are cool white

Not a warm white

Functionality-Overall5%██▅▅██

FAQ

Common 40w Screw Bulb questions

Answered from the same tracked data.