How competitive is the 40w Screw Bulb niche on Amazon United Kingdom?

14 brands and 25 sellers compete in 40w Screw Bulb on Amazon United Kingdom. The top 5 40w Screw Bulb products take 54% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in 40w Screw Bulb?

40w Screw Bulb buyers on Amazon United Kingdom complain most about Brightness/Shine/Glow, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 2.4%.

What does it cost to enter the 40w Screw Bulb niche?

40w Screw Bulb sells for £7.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.35–£12.82. The average incumbent carries 1,184 reviews — the moat a new listing must climb.

40w Screw Bulb

prices mostly outside the sweet spot ($3.35–$12.82) — 40w Screw Bulb doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is 40w Screw Bulb profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 40w Screw Bulb is a £42K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.

40w Screw Bulb: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.7% over the last 90 days and 13.3% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr6K

Search volume / yr-38.7%41K

Conversion rate13.3%

Avg price£7.73

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers14 · 25

Top-5 product click share54%

Open market18%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Top 40w Screw Bulb products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Vanke E27 Screw LED Bulb Warm White 2700K 6W(40W Equivalent) Pack of 3

Price: £5.07
Rating: 4.6/5
Reviews: 2,055
Age: 5y ago

COTLEDL E27 Screw Bulbs 5W E27 LED Lights Bulbs Equivalent to 40W Incandescent Warm White 3000K G45 Edison Screw Bulb 500LM Golf Ball Lamps Energy Saving Non-Dimmable 6 Pack

Price: £8.34
Rating: 4.6/5
Reviews: 546
Age: 1y ago

Philips LED Frosted A60 Light Bulb 3 Pack [Warm White 2700K - E27 Edison Screw] 40W Non Dimmable. for Home Indoor Lighting Value Range

Price: £5.17
Rating: 4.6/5
Reviews: 460
Age: 4y ago

Philips LED Frosted A60 Light Bulb 2 Pack [Warm White 2700K - E27 Edison Screw] 40W Non Dimmable. for Home Indoor Lighting Value Range

Price: £3.35
Rating: 4.6/5
Reviews: 460
Age: 4y ago

PHILIPS LED Premium Frosted A60 Light Bulb [E27 Edison Screw] 4.5W - 40W Equivalent Warm White (2700K) Non Dimmable

Price: £5.89
Rating: 4.6/5
Reviews: 1,597
Age: 5y ago

Newest

by launch date

Lepro G45 E27 Screw Bulb A-Rated Warm White 2.2W = 40W 470LM Pack of 2

Price: £7.65
Rating: 4.5/5
Reviews: 184
Age: 10mo ago

Lepro G45 E27 Screw Bulb A-Rated Warm White 2.2W = 40W 470LM Pack of 4

Price: £12.05
Rating: 4.5/5
Reviews: 184
Age: 10mo ago

Vanke E27 Screw LED Bulb Warm White 2700K 6W(40W Equivalent) Pack of 6

Price: £7.30
Rating: 4.6/5
Reviews: 2,055
Age: 1y ago

COTLEDL E27 Screw Bulbs 5W E27 LED Lights Bulbs Equivalent to 40W Incandescent Warm White 3000K G45 Edison Screw Bulb 500LM Golf Ball Lamps Energy Saving Non-Dimmable 6 Pack

Price: £8.34
Rating: 4.6/5
Reviews: 546
Age: 1y ago

COTLEDL E27 LED Bulbs 5W Edison Screw (ES) Bulb Equivalent 40W Incandescent Cool White 6000K Energy Saving 500LM G45 Golf Ball Light Bulb Not Dimmable No Flicker Lamps 6 Pack

Price: £8.25
Rating: 4.6/5
Reviews: 546
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

14%

PHILIPS33%
Vanke19%
COTLEDL15%
paul russells9%
Lepro6%
Sokkldccd4%
Open — no brand owns it (8 brands, 14%)

40w Screw Bulb demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR13.3%Products26Brands14Top 5 Brands82%OOS Rate0.7%Rating4.5★Reviews1,184Avg BSR#216

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top 40w Screw Bulb search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

e27 40w bulb9K/yr -35.6%10.7% conv.
e27 screw bulb 40w8K/yr -38.2%11.3% conv.
e27 bulb 40w5K/yr -38.1%9.0% conv.
e27 light bulb 40w4K/yr -26.4%5.0% conv.
e27 screw bulb 40w warm white3K/yr -20.6%15.5% conv.
e27 40w bulb warm white4K/yr -45.5%13.9% conv.
e27 40w3K/yr -34.8%10.4% conv.
large screw light bulbs 40w warm white4K/yr -65.9%14.4% conv.

What reviews say buyers love and hate about 40w Screw Bulb

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Brightness/Shine/Glow30%

“They are bright”

Quality-Overall20%

“arrived when expected, as described and good quality”

Value For Money18%

“Excellent value for money”

Advertised Vs Actual Product12%

“Does what it says”

Bulb Flicker/Dimming/Color3%

“Nice bulbs They do the job well”

What buyers complain about

86% of reviews

Brightness/Shine/Glow17%

“Bad lighting”

Durability15%

“Doesn't last”

Size-Overall15%

“Read the discription i did not realise they were miniture bulbs not full size”

Bulb Flicker/Dimming/Color13%

“Faulty bulb”

Quality-Overall10%

“Poor quality”

40w Screw Bulb return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

53%

2Brightness/Shine/Glow

16%

3Bulb Flicker/Dimming/Color

4Color

5Functionality-Overall

Common 40w Screw Bulb questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 40w Screw Bulb 37/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -38.7% over the last 90 days.