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Alpha Lipoic Acid

Fail

Prices span $6.62–$16.36, mostly outside the sweet spot, so Alpha Lipoic Acid is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£197K/yr256K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
69%top-5 click share · 11 brands · 16 sellers

Flapen Score

Alpha Lipoic Acid against its category

The dotted line is the Health & Personal Care average. Past it, Alpha Lipoic Acid is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alpha Lipoic Acid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alpha Lipoic Acid 256K times last year and spent an estimated £197K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
6.9%
Market size, estimated
£197Ka year
Peak month
January1.4× the quietest month
Top search term
ala146K searches a year

02 · Price

A sale here is worth £11.07.

Listings sell for £11.07 on average, from £6.62 to £16.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £11.07 that is £8K to £11K a year per listing.

Average price
£11.07under the $15 to $100 sweet spot
Price range
£6.62–£16.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #24 within Antioxidants. It carries 1,130 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
8.2%
Average rank
#24in Antioxidants
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,130per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Alpha Lipoic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Horbäach26%
  • Nutravita17%
  • Best Naturals15%
  • Hybrid Health13%
  • ALPHA018%
  • NEW LEAF PRODUCTS6%
  • Open — no brand owns it (5 brands, 16%)

Demand

Alpha Lipoic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Alpha Lipoic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ala146K/yr
  • alpha lipoic acid78K/yr
  • alpha lipoic acid 600mg8K/yr
  • ala supplement5K/yr
  • alpha-lipoic acid4K/yr
  • alpha-lipoic-acid5K/yr
  • alpha lipoic acid antioxidant supplements4K/yr
  • alpha lipoic acid 1000mg3K/yr
  • alpha lipoic acid 300mg3K/yr

Reviews and returns

What reviews say buyers love and hate about Alpha Lipoic Acid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.11

Its too early to say it comes in a lot cheaper

a waste of money

Pain Relief-Overall8%+0.30

Pain

Accuracy-Overall8%−0.09

It made no difference to my A1c check

Vitamin8%+0.23

But it was a bit much to expect a lot from an over the counter supplement

Energy Level8%

Not an increase in peak energy

Love

Quality-Overall28%+1.75

this one just feels a bit more consistent in terms of quality

the product itself seems well made

Good quality

Vitamin13%+0.23

Great easy to store supplements

Good vitamins

A great supplement addition

Advertised Vs Actual Product10%−0.07

Works as expected

Does as it say

Yes this was just what I needed

Ease Of Chewing/Swallowing7%+0.83

The capsules are easy to take with no strange taste

Easy to swallow

Excellent price and the capsules are easy to swallow

Efficiency7%+0.17

Worked fine

Definitely works for me

so it works out fairly cost-effective

FAQ

Common Alpha Lipoic Acid questions

Answered from the same tracked data.