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Alpha Lipoic Acid

Fail

Prices span $6.62–$16.36, mostly outside the sweet spot, so Alpha Lipoic Acid is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£197K/yr256K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
69%top-5 click share · 11 brands · 16 sellers

Flapen Score

Alpha Lipoic Acid against its category

The dotted line is the Health & Personal Care average. Past it, Alpha Lipoic Acid is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alpha Lipoic Acid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alpha Lipoic Acid 256K times last year and spent an estimated £197K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
6.9%
Market size, estimated
£197Ka year
Peak month
January1.4× the quietest month
Top search term
ala146K searches a year

02 · Price

A sale here is worth £11.07.

Listings sell for £11.07 on average, from £6.62 to £16.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £11.07 that is £8K to £11K a year per listing.

Average price
£11.07under the $15 to $100 sweet spot
Price range
£6.62–£16.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #24 within Antioxidants. It carries 1,130 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
8.2%
Average rank
#24in Antioxidants
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,130per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Alpha Lipoic Acid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

16%

  • Horbäach26%
  • Nutravita17%
  • Best Naturals15%
  • Hybrid Health13%
  • ALPHA018%
  • NEW LEAF PRODUCTS6%
  • Open — no brand owns it (5 brands, 16%)

Demand

Alpha Lipoic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Alpha Lipoic Acid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ala146K/yr
  • alpha lipoic acid78K/yr
  • alpha lipoic acid 600mg8K/yr
  • ala supplement5K/yr
  • alpha-lipoic acid4K/yr
  • alpha-lipoic-acid5K/yr
  • alpha lipoic acid antioxidant supplements4K/yr
  • alpha lipoic acid 1000mg3K/yr
  • alpha lipoic acid 300mg3K/yr

Reviews and returns

What reviews say buyers love and hate about Alpha Lipoic Acid

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Its too early to say it comes in a lot cheaper”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Alpha Lipoic Acid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data