Is akkermansia profitable to sell on Amazon United Kingdom?

The niche generates £86K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (44/100).

How competitive is the akkermansia niche?

8 brands and 12 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in akkermansia?

Top complaints mined from reviews: Ingredients-Overall, Weight Loss, Value For Money. The return rate is 0.0%.

When does demand for akkermansia peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the akkermansia niche?

Listings span £13.92–£31.60; the average listing price is £21.44 (sweet spot $15–$100). The average incumbent carries 160 reviews — the moat a new listing must climb.

akkermansia

Skip it

A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great160.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£21.44

avg listing price — sweet spot $15–$100

Price range

Great£13.92–£31.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Market size

Bad£86K

£86K/yr · 56K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad90%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, akkermansia is a £86K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

akkermansia market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £64K–£86K; units × avg price
Conversion rate: 7.1%
Avg BSR: #161
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 12.8%
Avg brand age: 52 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Roundway Supplements41%
welzo20%
Coutihot16%
KALA HEALTH8%
Vitamatic7%
Nutrality3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — -4.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top akkermansia search terms

akkermansia28K/yr +0.2%4.9% conv.
akkermansia muciniphila19K/yr -9.7%4.5% conv.
akkermansia muciniphila probiotic4K/yr -5.1%4.9% conv.
akkermansia probiotics3K/yr +10.5%4.2% conv.
akkermansia probiotic2K/yr -34.1%3.1% conv.

All search terms

Top akkermansia products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Akkermansia Muciniphila Supplement with Chicory Root Inulin | Probiotics with Delayed Release Capsules | High Strength 1 000 Million AFU | 60 Capsules Made in UK by Roundway Supplements

Roundway Supplements£13.924.5★73 rev

Welzo Ultra Purity Akkermansia 60 Billion AFU Next-Gen Probiotic Supplement with Inulin & Lactobacillus 60 Vegan Capsules for Gut Health Metabolism & Digestive Support

welzo£23.045.0★8 rev

Daily Supplement Capsules 6-in-1 Advanced Formula with Selected Ingredients 60 Capsules

Coutihot£17.814.5★206 rev

Kala Health Pasteurized Akkermansia 30 Billion CFU 30 Capsules Made in The Netherlands Under ISO 22000 Full in-House Production for Quality Control

KALA HEALTH£26.604.9★28 rev

Vitamatic Akkermansia Muciniphila Gut Health - 60 DR Capsules (Delayed Released) - Made with Prebiotic Inulin Fiber

Vitamatic£18.824.5★671 rev

Newest

by launch date

Akkermansia Muciniphila Capsules (30 Billion AFU) with Inulin Prebiotic | Gut & Microbiome Support | 60 Capsules | UK Made | Vitality Supplements

Sunshyne£16.191 rev

6mo ago

Welzo Ultra Purity Akkermansia 60 Billion AFU Next-Gen Probiotic Supplement with Inulin & Lactobacillus 60 Vegan Capsules for Gut Health Metabolism & Digestive Support

welzo£23.048 rev

6mo ago

Kala Health Pasteurized Akkermansia 30 Billion CFU 30 Capsules Made in The Netherlands Under ISO 22000 Full in-House Production for Quality Control

KALA HEALTH£26.6028 rev

7mo ago

Akkermansia Muciniphila Supplement with Chicory Root Inulin | Probiotics with Delayed Release Capsules | High Strength 1 000 Million AFU | 60 Capsules Made in UK by Roundway Supplements

Roundway Supplements£13.9273 rev

1y ago

Daily Supplement Capsules 6-in-1 Advanced Formula with Selected Ingredients 60 Capsules

Coutihot£17.81206 rev

1y ago

What buyers say about akkermansia

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“excellent combination”

Regulates Digestion16%

“I added this gut health supplement into my routine out of curiosity after reading about the role of Akkermansia as a beneficial microbe for the intestinal environment”

Ease Of Use11%

“makes daily use straightforward”

Acid Regulator/Stomach Ache Relief7%

“noticed less bloating”

Strength5%

“Great format and strength”

Heart Health5%

“Wow, incredible I started getting heartburn so bought these for my gut, on day one of taking them it stopped my symptoms in their tracks”

Value For Money5%

“Good value”

Vitamin5%

“Very good supplement”

Nutritional Content5%

“Great supplement”

Ease Of Chewing/Swallowing4%

“I found the capsule easy to swallow”

What buyers complain about

Ingredients-Overall33%

“It is a mucin-degrading bacterium belonging to the genus Akkermansia”

Weight Loss8%

“stubborn weight around my midsection”

Value For Money4%

“though do feel it is a little expensive compared to similar products available”

Taste-Overall4%

“There is a taste off the capsules when taking”

Common questions

Is akkermansia profitable to sell on Amazon United Kingdom?: The niche generates £86K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (44/100).
How competitive is the akkermansia niche?: 8 brands and 12 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in akkermansia?: Top complaints mined from reviews: Ingredients-Overall, Weight Loss, Value For Money. The return rate is 0.0%.
When does demand for akkermansia peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the akkermansia niche?: Listings span £13.92–£31.60; the average listing price is £21.44 (sweet spot $15–$100). The average incumbent carries 160 reviews — the moat a new listing must climb.