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Akkermansia

a concentrated shelf (top 5 take 90% of clicks) — Akkermansia doesn't clear our bar today.

Flapen Score

44
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Market size 22Growth 23Conversion 76Competition 9Returns 100Price range 90Avg price 91Brand share 20Review moat 92Quality gap 30
This niche Category average

Is Akkermansia profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Akkermansia is a £86K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.

Akkermansia: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.5% over the last 90 days and 7.1% of searches end in a purchase.

£86K

revenue / yr

Units sold / yr4K
Search volume / yr-4.5%56K
Conversion rate7.1%
Avg price£21.44

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers8 · 12
Top-5 product click share90%
Open market8%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement56%
New entrants (1y)3· 1 succeeded
Avg rating4.6★
Avg reviews160

Top Akkermansia products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

£0£13K£26K£39K£52K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

5%

  • Roundway Supplements41%
  • welzo20%
  • Coutihot16%
  • KALA HEALTH8%
  • Vitamatic7%
  • Nutrality3%
  • Open — no brand owns it (2 brands, 5%)

Akkermansia demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR7.1%Products9Brands8Top 5 Brands92%OOS Rate12.8%Rating4.6★Reviews160Avg BSR#161
2K1KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Akkermansia search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • akkermansia28K/yr
  • akkermansia muciniphila19K/yr
  • akkermansia muciniphila probiotic4K/yr
  • akkermansia probiotics3K/yr
  • akkermansia probiotic2K/yr

What reviews say buyers love and hate about Akkermansia

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall17%

excellent combination

Regulates Digestion16%

I added this gut health supplement into my routine out of curiosity after reading about the role of Akkermansia as a beneficial microbe for the intestinal environment

Ease Of Use11%

makes daily use straightforward

Acid Regulator/Stomach Ache Relief7%

noticed less bloating

Strength5%

Great format and strength

What buyers complain about

50% of reviews
Ingredients-Overall33%

It is a mucin-degrading bacterium belonging to the genus Akkermansia

Weight Loss8%

stubborn weight around my midsection

Value For Money4%

though do feel it is a little expensive compared to similar products available

Taste-Overall4%

There is a taste off the capsules when taking

Common Akkermansia questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Akkermansia 44/100 on Amazon United Kingdom — Skip it. The niche generates £86K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -4.5% over the last 90 days.
Search demand for Akkermansia on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.