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Akkermansia

Fail

The top 5 products take 90% of clicks, so Akkermansia is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£86K/yr56K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
90%top-5 click share · 8 brands · 12 sellers

Flapen Score

Akkermansia against its category

The dotted line is the Health & Personal Care average. Past it, Akkermansia is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Akkermansia market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Akkermansia 56K times last year and spent an estimated £86K. The top 5 brands take 92% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
7.1%
Market size, estimated
£86Ka year
Peak month
April1.5× the quietest month
Top search term
akkermansia28K searches a year

02 · Price

A sale here is worth £21.44.

Listings sell for £21.44 on average, from £13.92 to £31.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £21.44 that is £5K to £11K a year per listing.

Average price
£21.44inside the $15 to $100 sweet spot
Price range
£13.92–£31.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #161 within Bacterial Cultures. It carries 160 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#161in Bacterial Cultures
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
160per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Akkermansia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

5%

  • Roundway Supplements41%
  • welzo20%
  • Coutihot16%
  • KALA HEALTH8%
  • Vitamatic7%
  • Nutrality3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Akkermansia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Akkermansia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • akkermansia28K/yr
  • akkermansia muciniphila19K/yr
  • akkermansia muciniphila probiotic4K/yr
  • akkermansia probiotics3K/yr
  • akkermansia probiotic2K/yr

Reviews and returns

What reviews say buyers love and hate about Akkermansia

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ingredients-Overall33%−0.23

It is a mucin-degrading bacterium belonging to the genus Akkermansia

Weight Loss8%+0.24

stubborn weight around my midsection

Value For Money4%+0.29

though do feel it is a little expensive compared to similar products available

Taste-Overall4%−0.01

There is a taste off the capsules when taking

Love

Quality-Overall17%+0.54

excellent combination

Excellent product

Good quality Kala Health Pasteurized Akkermansia

Regulates Digestion16%+1.00

I added this gut health supplement into my routine out of curiosity after reading about the role of Akkermansia as a beneficial microbe for the intestinal environment

helped with my digestive issues

Clean, focused gut support

Ease Of Use11%−0.12

makes daily use straightforward

Easy to take

Easy to take and highly reliable

Acid Regulator/Stomach Ache Relief7%+0.40

noticed less bloating

The good news though is that I haven't had any side effects as of yet or an upset stomach

I didnt get any stomach discomfort when starting

Strength5%+0.42

Great format and strength

FAQ

Common Akkermansia questions

Answered from the same tracked data.