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Affirmation Cards

Fail

Prices span $3.60–$13.70, mostly outside the sweet spot, so Affirmation Cards is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£62K/yr225K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
59%top-5 click share · 17 brands · 27 sellers

Flapen Score

Affirmation Cards against its category

The dotted line is the Health & Personal Care average. Past it, Affirmation Cards is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Affirmation Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Affirmation Cards 225K times last year and spent an estimated £62K. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
3.5%
Market size, estimated
£62Ka year
Peak month
December2.5× the quietest month
Top search term
affirmation cards70K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £3.60 to £13.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.89 that is £2K to £4K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£3.60–£13.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,962 within Wellness. It carries 386 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#1,962in Wellness
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
386per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Affirmation Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

27

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

33%

  • Gift Republic26%
  • KAWAII KOI17%
  • RAORAOYUE8%
  • Crisky6%
  • MESMOS5%
  • BIROYAL5%

Demand

Affirmation Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Affirmation Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • affirmation cards70K/yr
  • positive affirmation cards41K/yr
  • affirmation cards for women31K/yr
  • motivational cards14K/yr
  • inspirational cards9K/yr
  • mindfulness cards10K/yr
  • daily affirmation cards8K/yr
  • positivity cards7K/yr
  • positive affirmations9K/yr
  • positive cards6K/yr

Reviews and returns

What reviews say buyers love and hate about Affirmation Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Writing Experience17%−0.05

Badly written

Size-Overall17%−0.01

Very poor and small

Print Quality17%−0.03

Noticed a spelling mistake already

Value For Money11%+1.85

A little bit more expensive than some other cards

Love

Quality-Overall35%+0.94

Good gift Good quality

Nice quality gift option

fantastic quality

Size-Overall11%−0.01

A great size

Nice cards good value good size

Value For Money11%+1.85

Great value for money

Brilliant for the price

These are absolutely beautiful considering they were only £6.99

Instructions/User Manual/Troubleshooting11%−0.15

Fairly basic suggestions

Once as a gift - very nice prompts for the start

Lovely prompts

Gifting Purpose8%+1.13

Great gift idea

Really good gift idea

Return

0.6% Return rate 34% Fixable by listing

Size-Overall24%█▃▆▁▅▁

Very poor and small

Gifting Purpose21%▁▃▁█▃▁
Quality-Overall16%▁█▁▁▆▁
Value For Money11%▁▁█▁▆▁

A little bit more expensive than some other cards

Advertised Vs Actual Product11%▁▅▁▁▁█

FAQ

Common Affirmation Cards questions

Answered from the same tracked data.