Skip to content

Adult Pull Ups for Men

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Adult Pull Ups for Men is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£119K/yr53K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
32%top-5 click share · 5 brands · 22 sellers

Flapen Score

Adult Pull Ups for Men against its category

The dotted line is the Health & Personal Care average. Past it, Adult Pull Ups for Men is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adult Pull Ups for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Adult Pull Ups for Men 53K times last year and spent an estimated £119K. All 5 brands take every click. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
10.1%
Market size, estimated
£119Ka year
Top search term
sunkiss incontinence pants16K searches a year

02 · Price

A sale here is worth £22.17.

Listings sell for £22.17 on average, from £9.05 to £47.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £22.17 that is £2K to £6K a year per listing.

Average price
£22.17inside the $15 to $100 sweet spot
Price range
£9.05–£47.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #101 within Incontinence. It carries 1,110 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
77%
Out of stock, average day
1.4%
Average rank
#101in Incontinence
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,110per listing
Listings tracked
47

04 · Newcomers

Amazon counts 8 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
47 months

Products

Top Adult Pull Ups for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 74%

Open market

0%

  • SUNKISS69%
  • ViraCare22%
  • Vivactive5%
  • FAMPAL3%
  • WHYWORRY1%
  • Open — no brand owns it (0%)

Demand

Adult Pull Ups for Men search demand

Weekly searches over the year. Pick a range.

1K750Spike '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Adult Pull Ups for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunkiss incontinence pants16K/yr
  • vivactive pants5K/yr
  • adult pull ups for men9K/yr
  • sunkiss6K/yr
  • sunkiss protective underwear3K/yr
  • viracare adult pull up pants large6K/yr
  • vira care adult pull up pants3K/yr
  • viracare3K/yr
  • faecal incontinence pants3K/yr

Reviews and returns

What reviews say buyers love and hate about Adult Pull Ups for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.14

Did not fit well

Really small

slightly large

Leak-Proof15%

leaked

leaked everywhere

Leaked

Absorbency6%

Not very absorbent

Not as absorbent as indicated

not as absorbent as I expected

Quality-Overall6%+1.01

Cheap

not the best

Poor Quality

Thickness5%−0.01

Didn't feel like thick diaper

Too thick

being that bit thinner than average

Love

Comfort-Overall18%+1.86

Comfortable fit

Comfortable to wear

comfortable to use

Size-Overall17%−0.14

The pants fit well

Comfortable fit

Size is definitely nice and big

Quality-Overall15%+1.01

Excellent product, great seller

Great product that inspires confidence

Excellent Product

Value For Money12%+0.51

Excellent price

Good value for money

Good value for money

Advertised Vs Actual Product6%+0.25

As advertised

As described

Did the job

Return

0.0% Return rate 50% Fixable by listing

Size-Overall50%▁█▁▁▁▁

Did not fit well

Really small

slightly large

Leak-Proof25%▁█▁▁▁▁

leaked

leaked everywhere

Leaked

Quality-Overall25%▁█▁▁▁▁

Cheap

not the best

Poor Quality

FAQ

Common Adult Pull Ups for Men questions

Answered from the same tracked data.