Is adhd supplement profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (49/100).

How competitive is the adhd supplement niche?

24 brands and 48 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in adhd supplement?

Top complaints mined from reviews: Dosage, Functionality-Overall, Focus Enhancement. The return rate is 0.1%.

When does demand for adhd supplement peak?

Demand peaks in Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the adhd supplement niche?

Listings span £5.34–£33.45; the average listing price is £15.78 (sweet spot $15–$100). The average incumbent carries 1,011 reviews — the moat a new listing must climb.

adhd supplement

Skip it

Soft demand (-24.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£15.78

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good£5.34–£33.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,011.04

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£59K

£59K/yr · 75K searches

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, adhd supplement is a £59K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

adhd supplement market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £39K–£47K; units × avg price
Conversion rate: 5.0%
Avg BSR: #285
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 6.0%
Avg brand age: 42 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

62%

Top 20: 94%

Open market

33%

Nutrition Geeks21%
HEAD START SUPPLEMENTS17%
Justfloow11%
Horbäach7%
Zipvit6%
Vitacuity4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.7×

Open Trend

Top adhd supplement search terms

brain supplement17K/yr -19.1%3.7% conv.
focus supplement14K/yr -21.0%4.1% conv.
neuromind8K/yr -11.1%1.3% conv.
brain fog6K/yr -16.7%4.1% conv.
cognitive supplements5K/yr -12.3%4.4% conv.
brain fog supplement5K/yr -37.4%6.1% conv.
alpha brain7K/yr -57.3%2.3% conv.
brain boost4K/yr -15.0%0.9% conv.
brainzyme focus pro2K/yr -24.8%3.4% conv.
brain vitamins3K/yr -40.7%2.9% conv.

All search terms

Top adhd supplement products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lions Mane Supplement 4000mg with Vitamin B1 & Black Pepper 180 Vegan Tablets - Lions Mane Mushroom 15:1 Extract (Not Lions Mane Powder or Capsules) UK Made for Mental Performance & Nervous System

Nutrition Geeks£7.974.4★6,185 rev

NuroFuel Nootropic Brain Supplement for Focus Energy Memory & Mental Performance | with Ginkgo Biloba Bacopa Lions Mane Rhodiola & Vitamin B12 for Cognitive Support

HEAD START SUPPLEMENTS£14.634.4★78 rev

JustFloow Genius Mind Nootropic Brain Supplement Support Cognitive Function Energy Levels Focus & Memory Function - 16 Brain Boosting Ingredients Including Lions Mane Bacopa Ginkgo & Vitamin B12

Justfloow£20.794.0★1,465 rev

Nootropic Brain Supplements | 180 Vegan Capsules | Cognitive Complex Enhancer for Energy Focus & Mental Performance | by Horbaach

Horbäach£8.404.2★499 rev

Zipvit Ginkgo Biloba 6000mg & Siberian Ginseng 600mg with Vitamin B3 & B5 Supports Energy & Mental Performance. 4 Months Supply 120 Vegan Tablets 1 a Day.

Zipvit£6.984.4★6,123 rev

Newest

by launch date

HP-1 Focus Nootropics Supplement 30-Day Supply (60 Capsules) | Vegan Brain Supplements Containing Creatine Caffeine L Theanine | Supports Mental Clarity & Focus Without Crashing

HP-1£25.298 rev

4mo ago

Sentra Nootropic Brain Supplement | 30x Berry Sachets for Focus Concentration Brain Fog Memory & Cognitive Function | Caffeine Free Brain Boost with Lions Mane Ginkgo Biloba & B Vitamins

Sentra Supplements£21.8750 rev

9mo ago

NuroFuel Nootropic Brain Supplement for Focus Energy Memory & Mental Performance | with Ginkgo Biloba Bacopa Lions Mane Rhodiola & Vitamin B12 for Cognitive Support

HEAD START SUPPLEMENTS£14.6378 rev

10mo ago

Nootro Essentials Ashwagandha & Lions Mane Capsules 6000mg High Strength Mushroom Supplement for Focus Calm & Stress Relief Support (60 Servings - 2 Capsules Daily 2 Month Supply)

Nootro Labs£15.37109 rev

1y ago

Nootro Essentials Lions Mane Capsules High Strength 10 000mg Lions Mane Supplement with Vitamin B Complex to Support Focus and Cognitive Function (60 Servings - 2 Month Supply)

Nootro Labs£12.18113 rev

1y ago

What buyers say about adhd supplement

What buyers praise and complain about, mined from review topics.

What buyers love

Focus Enhancement18%

“my focus is greatly improved”

Quality-Overall12%

“Easy to take & quality product”

Value For Money8%

“Value for money”

Taste-Overall5%

“Delicious taste”

Energy Level5%

“Good energy”

Vitamin4%

“All Vitabiotics suplement are always good for your health”

Ease Of Use4%

“easy to use”

Flavor3%

“Good flavour”

Sleep Quality3%

“Better sleep”

Ease Of Chewing/Swallowing3%

“3 stars for ease of swallowing and no side effects, will update”

What buyers complain about

Dosage8%

“The dosage is far too much for me”

Functionality-Overall7%

“has no effect”

Focus Enhancement6%

“Less able to focus”

Value For Money6%

“Waste of money”

Side Effects5%

“started to get headaches, so stopped”

Allergies4%

“Had an awful reaction to these”

Vitamin3%

“There was no difference in health at all when taking these supplements”

Taste-Overall3%

“This honestly tastes worse than plain water”

Sleep Quality3%

“as I found I was struggling to sleep on a night”

Stress/Anxiety3%

“Increased avoidance behaviours and anxiety”

Top return reasons

Dosage100%

Common questions

Is adhd supplement profitable to sell on Amazon United Kingdom?: The niche generates £59K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (49/100).
How competitive is the adhd supplement niche?: 24 brands and 48 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in adhd supplement?: Top complaints mined from reviews: Dosage, Functionality-Overall, Focus Enhancement. The return rate is 0.1%.
When does demand for adhd supplement peak?: Demand peaks in Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the adhd supplement niche?: Listings span £5.34–£33.45; the average listing price is £15.78 (sweet spot $15–$100). The average incumbent carries 1,011 reviews — the moat a new listing must climb.