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Acupressure Mat

Fail

Demand is soft, at -27.7% this quarter, so Acupressure Mat is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£336K/yr355K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
77%top-5 click share · 9 brands · 23 sellers

Flapen Score

Acupressure Mat against its category

The dotted line is the Health & Personal Care average. Past it, Acupressure Mat is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Acupressure Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Acupressure Mat 355K times last year and spent an estimated £336K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £336K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
4.5%
Market size, estimated
£336Ka year
Peak month
December2.5× the quietest month
Top search term
acupressure mat94K searches a year

02 · Price

A sale here is worth £20.95.

Listings sell for £20.95 on average, from £10.57 to £77.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £20.95 that is £5K to £10K a year per listing.

Average price
£20.95inside the $15 to $100 sweet spot
Price range
£10.57–£77.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #15 within Alternative Medicine. It carries 983 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
8.2%
Average rank
#15in Alternative Medicine
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
983per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Acupressure Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£34K£67K£101K£134K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • ROMIX35%
  • PRO 11 WELLBEING23%
  • CWRFZ18%
  • ShaktiMat6%
  • Pure Health4%
  • MS Pro4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Acupressure Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Acupressure Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • acupressure mat94K/yr
  • shakti mat85K/yr
  • acupuncture mat54K/yr
  • acupressure mats40K/yr
  • shakti mat uk25K/yr
  • spike mat11K/yr
  • shakti9K/yr
  • acupuncture mat and pillow8K/yr
  • pranamat6K/yr
  • bed of nails acupressure mat5K/yr

Reviews and returns

What reviews say buyers love and hate about Acupressure Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.11

Cheap rubbish

Not the best quality

Insufficient quality

Comfort-Overall13%

It can be a little uncomfortable initially

A little uncomfortable initially - digs into your skin a bit too much

A bit uncomfortable when u first use it

Size-Overall10%−0.11

Too small short spikes not as on the picture

Tiny

To small spikes

Value For Money8%+0.30

Expensive for what it is

Not worth the money

Dont waste your money- save up

Pain Relief-Overall8%

In fact it was absolute torture

First time trying this was a little sore

Love

Quality-Overall18%−0.11

Good quality

Fantastic product

Worth the money and decent quality

Value For Money17%+0.30

Great value

Good Value

Great value

Sleep Quality10%+0.85

Helps with my sleep

Honestly this is amazing I sleep so well after using this

Helps me sleep when I've been struggling, first time I used it with a t-shirt and felt nothing, swapped to bare skin and it hurt for the first 20 seconds or so then it felt comfortable, stayed on it for 30 mins

Ease Of Use8%+0.87

Easy to use

easy to take around

Brilliant, simple yet effective piece of kit

Muscle Pain Relief5%+0.39

helping with the back pain

This really loosened my muscles

Helps to relax muscles after exercising

Return

1.3% Return rate 26% Fixable by listing

Functionality-Overall18%█▅▄█▃▂

Does not work for me

Size-Overall17%▄▃█▇▇▅

Too small short spikes not as on the picture

Tiny

To small spikes

Quality-Overall14%▃▅▄▃▆█

Cheap rubbish

Not the best quality

Insufficient quality

Pain Relief-Overall8%▃▄█▆▄▂

In fact it was absolute torture

First time trying this was a little sore

Sharpness6%▃▆▁█▆▅

FAQ

Common Acupressure Mat questions

Answered from the same tracked data.