Is activated charcoal profitable to sell on Amazon United Kingdom?

The niche generates £388K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the activated charcoal niche?

17 brands and 42 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in activated charcoal?

Top complaints mined from reviews: Functionality-Overall, Dosage, Value For Money. The return rate is 0.1%.

When does demand for activated charcoal peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the activated charcoal niche?

Listings span £4.97–£19.21; the average listing price is £9.36 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.

activated charcoal

Worth a look

Shows low returns (0.1%), but soft demand (-23.5% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good941

avg incumbent reviews — the moat a new listing must climb

Market size

Good£388K

£388K/yr · 384K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£4.97–£19.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.36

avg listing price — sweet spot $15–$100

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, activated charcoal is a £388K/yr Amazon United Kingdom market (384K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

activated charcoal market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: £374K–£468K; units × avg price
Conversion rate: 10.8%
Avg BSR: #74
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 8.1%
Avg brand age: 55 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

28%

NEW LEAF PRODUCTS17%
WeightWorld16%
Horbäach12%
ALPHA0111%
JL Bragg's Medicinal Charcoal Tablets10%
MOBU6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top activated charcoal search terms

activated charcoal183K/yr -13.0%7.4% conv.
charcoal tablets107K/yr -35.8%13.4% conv.
activated charcoal tablets55K/yr -46.9%10.4% conv.
activated charcoal capsules18K/yr +0.1%8.8% conv.
active charcoal5K/yr -20.2%5.6% conv.
charcoal tablet3K/yr +2.2%7.5% conv.
charcoal tablets for bloating3K/yr +76.5%12.1% conv.
charcoal capsules3K/yr +13.7%10.4% conv.
active charcoal tablets4K/yr -25.4%11.9% conv.
charcoal binder3K/yr -56.4%7.3% conv.

All search terms

Top activated charcoal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Activated Charcoal Capsules - 120 High Strength Activated Charcoal Tablets Alternative - 1040mg Per Serving Helps Reduce Excessive Flatulence After Eating - Made in UK By New Leaf

NEW LEAF PRODUCTS£8.054.4★362 rev

Activated Charcoal Capsules 2000mg - 180 Capsules - Vegan-Friendly Activated Charcoal Supplement - Sourced from Coconut - Non-GMO & Magnesium Stearate-Free

WeightWorld£11.414.4★6,111 rev

Activated Charcoal Capsules | High Strength 1000mg | Supplement from Natural Coconut | 120 Vegan Capsules | by Horbaach

Horbäach£8.054.6★761 rev

Organic Activated Coconut Charcoal 2000mg - 60 Capsules - from Thai Coconut Shells - Bloating & Gas Digestion & Flatulence Natural Relief Resealable and Recyclable Pouch by Alpha01

ALPHA01£4.974.4★856 rev

J.L Braggs Charcoal Tablets 100

JL Bragg's Medicinal Charcoal Tablets£6.234.4★4,108 rev

Newest

by launch date

Activated Charcoal Capsules 2000mg 180 Capsules | Helps Reduce Excessive Flatulence After Eating | Coconut Shell Derived No Fillers or Binders | Vegan | MOBU UK Made

MOBU£8.383 rev

2mo ago

ABLABS Activated Charcoal 2000mg Capsules High-Strength Vegan Friendly Made in UK 120 Capsules

Ablabs£11.9414 rev

7mo ago

HealthEssent£7.9877 rev

12mo ago

Activated Charcoal Capsules for Bloating & Gas Relief 2000mg - 120 Vegan Capsules - Digestive Support Supplement - Natural Coconut Charcoal - Detox & Flat Stomach - Gluten & Lactose Free - Vitavea

Vitavea£10.3332 rev

1y ago

Activated Charcoal Capsules - 120 High Strength Activated Charcoal Tablets Alternative - 1040mg Per Serving Helps Reduce Excessive Flatulence After Eating - Made in UK By New Leaf

NEW LEAF PRODUCTS£8.05362 rev

1y ago

What buyers say about activated charcoal

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Premium quality”

Value For Money14%

“Good price”

Regulates Digestion8%

“effective in bloating”

Acid Regulator/Stomach Ache Relief8%

“These are so good for stomach problems”

Advertised Vs Actual Product7%

“Does its job like”

Efficiency5%

“Effective so far”

Ease Of Chewing/Swallowing5%

“Value ease to swallow has digestive effects”

Ease Of Use3%

“Easy to use”

Size-Overall3%

“Fit for purpose”

Vegan/Organic3%

“Organic and natural ingredients”

What buyers complain about

Functionality-Overall17%

“Didn't work”

Dosage14%

“The dosage is a big confusing”

Value For Money8%

“working out quite costly”

Ease Of Chewing/Swallowing7%

“3 shortly after so not for anyone who has difficulty swallowing capsules”

Taste-Overall6%

“You dont taste anything”

Artificial Sweeteners5%

“These tablets actually have icing sugar in it”

Regulates Digestion5%

“they have done nothing at all to reduce my intestinal flatulence”

Color5%

“Sadly all it seems to do for me is make my poo look black”

Size-Overall5%

“They are quite big”

Acid Regulator/Stomach Ache Relief3%

“I have suffered with bloating and stomach pains for years, nothing from the doctors or chemist has worked, i have also tried many different products from over the counter and amazon, none have worked, But this one does, after a few days taking as instructed, everything changed, for the better, no more pains, no more bloating, i know it will not work for every one”

Top return reasons

Value For Money33%

Dosage33%

Product Condition33%

Common questions

Is activated charcoal profitable to sell on Amazon United Kingdom?: The niche generates £388K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the activated charcoal niche?: 17 brands and 42 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in activated charcoal?: Top complaints mined from reviews: Functionality-Overall, Dosage, Value For Money. The return rate is 0.1%.
When does demand for activated charcoal peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the activated charcoal niche?: Listings span £4.97–£19.21; the average listing price is £9.36 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.