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Activated Charcoal

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -23.5% this quarter, so Activated Charcoal is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£388K/yr384K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
62%top-5 click share · 17 brands · 42 sellers

Flapen Score

Activated Charcoal against its category

The dotted line is the Health & Personal Care average. Past it, Activated Charcoal is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Activated Charcoal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Activated Charcoal 384K times last year and spent an estimated £388K. The top 5 brands take 66% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.

Searches, last 12 months
384K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
10.8%
Market size, estimated
£388Ka year
Peak month
January1.5× the quietest month
Top search term
activated charcoal183K searches a year

02 · Price

A sale here is worth £9.36.

Listings sell for £9.36 on average, from £4.97 to £19.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £9.36 that is £19K to £23K a year per listing.

Average price
£9.36under the $15 to $100 sweet spot
Price range
£4.97–£19.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£23K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #74 within Diet & Nutrition. It carries 941 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#74in Diet & Nutrition
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
941per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Activated Charcoal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£39K£58K£78K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

42

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

28%

  • NEW LEAF PRODUCTS17%
  • WeightWorld16%
  • Horbäach12%
  • ALPHA0111%
  • JL Bragg's Medicinal Charcoal Tablets10%
  • MOBU6%

Demand

Activated Charcoal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Activated Charcoal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • activated charcoal183K/yr
  • charcoal tablets107K/yr
  • activated charcoal tablets55K/yr
  • activated charcoal capsules18K/yr
  • active charcoal5K/yr
  • charcoal tablet3K/yr
  • charcoal tablets for bloating3K/yr
  • charcoal capsules3K/yr
  • active charcoal tablets4K/yr
  • charcoal binder3K/yr

Reviews and returns

What reviews say buyers love and hate about Activated Charcoal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.13

Didn't work

i know it will not work for every one

They didn't work for me

Dosage14%−0.07

The dosage is a big confusing

YOU NEED TO TAKE 6 TABLETS WITH EACH MEAL WHICH I THOUGHT WAS EXCESSIVE AND DIFFICULT TO MANAGE

Although Im taking less than the serving size

Value For Money8%−0.04

working out quite costly

Not worth the money: particularly considering the amount you get

Waste of money

Ease Of Chewing/Swallowing7%−0.02

3 shortly after so not for anyone who has difficulty swallowing capsules

are more difficult to swallow

These tablets, being rough on the outside, are not easy to swallow,

Taste-Overall6%−0.04

You dont taste anything

they taste awful now

Love

Quality-Overall23%+0.77

Premium quality

Excellent product

Overall, it offers a reliable option with a clean ingredient profile and solid value for the price

Value For Money14%−0.04

Good price

Good value for money

Good value for money

Regulates Digestion8%+0.53

effective in bloating

Relieve constipation

Excellent for digestion

Acid Regulator/Stomach Ache Relief8%+0.93

These are so good for stomach problems

Excellent for stomach pains and gas

helps the stomach go flat again

Advertised Vs Actual Product7%+0.90

Does its job like

As described

Does what it says

Return

0.1% Return rate 0% Fixable by listing

Value For Money33%▁▁▁█▁▁

working out quite costly

Not worth the money: particularly considering the amount you get

Waste of money

Dosage33%▁▁▁█▁▁

The dosage is a big confusing

YOU NEED TO TAKE 6 TABLETS WITH EACH MEAL WHICH I THOUGHT WAS EXCESSIVE AND DIFFICULT TO MANAGE

Although Im taking less than the serving size

Product Condition33%▁█▁▁▁▁

FAQ

Common Activated Charcoal questions

Answered from the same tracked data.